B2B Buying and Selling Innovations
15 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is a characteristic of private industrial networks?

  • They involve secure connections to suppliers and partners. (correct)
  • They exclusively focus on consumer goods.
  • They are open to all users without restrictions.
  • They operate independently without third-party involvement.

Which type of marketplace focuses specifically on a certain product?

  • Vertical marketplace (correct)
  • Private exchange
  • Public marketplace
  • Horizontal marketplace

What percentage of smartphone owners utilize location-based services?

  • 85 percent
  • 50 percent
  • 74 percent (correct)
  • 90 percent

Which of the following is an example of geo advertising?

<p>Knowing which shops are located nearby. (A)</p> Signup and view all the answers

What is a defining feature of net marketplaces?

<p>They facilitate spot purchasing and are independent. (A)</p> Signup and view all the answers

What type of marketplaces serve as single digital spaces for multiple buyers and sellers?

<p>Net marketplaces (D)</p> Signup and view all the answers

What is a significant characteristic of geosocial services?

<p>They allow users to see where their friends are. (B)</p> Signup and view all the answers

Which of the following is NOT a type of location-based service mentioned?

<p>Geolocated social media (B)</p> Signup and view all the answers

Which type of marketplace would most likely be used for purchasing direct goods?

<p>Vertical marketplaces (C)</p> Signup and view all the answers

Which group is known to extensively use location-based services?

<p>Smartphone owners (B)</p> Signup and view all the answers

Which type of marketplace is designed to facilitate spot purchasing through independent third parties?

<p>Exchanges (D)</p> Signup and view all the answers

What is a key feature of net marketplaces?

<p>They serve as a digital space for various buyers and sellers. (A)</p> Signup and view all the answers

In which location-based service are users primarily informed about the whereabouts of their friends?

<p>Geosocial services (B)</p> Signup and view all the answers

Which type of marketplace is characterized by focusing on various needed products rather than a specific product?

<p>Horizontal marketplaces (C)</p> Signup and view all the answers

What percentage of smartphone owners are reported to utilize location-based services?

<p>74% (D)</p> Signup and view all the answers

Flashcards

Private industrial networks

Secure online systems connecting large firms with suppliers and partners.

Net marketplaces

Digital platforms for many businesses to buy/sell products.

Exchanges

Independent online marketplaces for quick product purchases.

Location-based services

Smartphone apps using GPS for location-related info.

Signup and view all the flashcards

Geosocial services

Location-based apps showing where friends are.

Signup and view all the flashcards

What are private industrial networks?

Secure websites that connect large companies with their suppliers and partners.

Signup and view all the flashcards

What is a net marketplace?

A digital platform where many buyers and sellers can connect and trade goods.

Signup and view all the flashcards

What's the difference between vertical and horizontal marketplaces?

Vertical marketplaces focus on a specific product category, while horizontal marketplaces offer a wide range of products.

Signup and view all the flashcards

What are exchanges?

Independent online marketplaces for fast, one-time purchases, like finding a quick deal on raw materials.

Signup and view all the flashcards

What are geo-advertising services?

These use your location to show you nearby shops and deals.

Signup and view all the flashcards

Private Exchange

A secure online system connecting large companies with their suppliers and partners. It helps streamline supply chain communication and collaboration.

Signup and view all the flashcards

Vertical vs. Horizontal Marketplaces

Vertical marketplaces specialize in a single product category, while horizontal marketplaces offer a wider variety of goods.

Signup and view all the flashcards

Geo-advertising services

Location-based services that show you nearby shops and deals based on your current location.

Signup and view all the flashcards

Study Notes

New Ways of B2B Buying and Selling

  • Private industrial networks/exchanges: Large firms use secure websites to connect with suppliers and partners.
  • Net marketplaces (e-hubs): A single digital marketplace for various buyers and sellers. May focus on direct or indirect goods. Can be vertical (specific product) or horizontal (various products).
  • Exchanges: Independently owned third-party net marketplaces for immediate purchasing.

Location-Based Services and Applications

  • Prevalence: Used by 74% of smartphone owners.
  • Functionality: Based on GPS and map services.
  • Types:
    • Geosocial services: Locating friends.
    • Geo-advertising: Showing nearby shops.
    • Geo-information services: Providing information like house prices.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

Explore the latest methods of B2B buying and selling, including private industrial networks and net marketplaces. Understand the significance of exchanges and how they facilitate immediate purchasing. Additionally, discover the impact and applications of location-based services in today's digital landscape.

More Like This

Organizational Buying: B2B vs. B2C Market
12 questions
B2B Markets and Buying Process
16 questions
Marketing Strategies and Business Buying Process
42 questions
B2B-Marketing und Buying-Center
48 questions

B2B-Marketing und Buying-Center

ExaltedAntigorite3583 avatar
ExaltedAntigorite3583
Use Quizgecko on...
Browser
Browser