Avenue Supermarts Aug-24

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Questions and Answers

According to Neville Noronha, what is the primary driver of CAGR growth rate for Avenue Supermarts?

  • Improved private label sales
  • Accelerated e-commerce growth
  • Accelerated store additions (correct)
  • Increased GMA contribution

What is Neville Noronha’s perspective on increasing GM and Apparel contribution to previous levels?

  • He intends to have them increase to the same levels as pre-COVID
  • He anticipates that they will stabilize at slightly lower levels (correct)
  • He expects them to far exceed pre-COVID levels
  • He does not comment on financial targets

What does Neville Noronha identify as the biggest threat to Avenue Supermarts in the long run?

  • Increasing competition from e-commerce
  • Supply chain disruptions
  • Dilution of customer perception and brand value with scale (correct)
  • Rising wage inflation

What is Avenue Supermarts' current strategy regarding private labels, according to Neville Noronha?

<p>Maintaining a focus on value, offering private labels significantly cheaper than branded products (A)</p> Signup and view all the answers

What is Neville Noronha's long-term vision for talent within Avenue Supermarts?

<p>Cultivating talent capable of leading the company 10 years into the future (C)</p> Signup and view all the answers

What approach does Avenue Supermarts take with its DMart Ready e-commerce business, according to Neville Noronha?

<p>Charting its own course, prioritizing value, and avoiding direct competition with other e-commerce platforms (C)</p> Signup and view all the answers

What is Neville Noronha's perspective on the impact of quick commerce on Avenue Supermarts' metro store revenues?

<p>Quick commerce has a potential impact of 1% to 1.5% SSSG CAGR and the store's own ability to operate effectively is more significant. (C)</p> Signup and view all the answers

According to Vikram Dasu, how does DMart Ready utilize the data it generates?

<p>To improve internal metrics and operational efficiency (B)</p> Signup and view all the answers

According to Neville, why might it be difficult for modern trade to sell fresh fruits and vegetables?

<p>Structural impediments preventing roadside sellers (B)</p> Signup and view all the answers

What does Neville Noronha state about the future direction of DMart Ready in large towns?

<p>They are increasing the rate of building fulfilment centers (C)</p> Signup and view all the answers

According to Niladri Deb, what level of like-for-like growth was delivered?

<p>9.9% (B)</p> Signup and view all the answers

According to Niladri Deb, at what level was the Revenue from Sales per Retail Business Area sq ft in FY '24?

<p>INR 33,000 (A)</p> Signup and view all the answers

What is the EBITDA margin that Avenue Supermarts delivered in their stand-alone business?

<p>8.3% (C)</p> Signup and view all the answers

What was the return on capital employed (ROCE) for Avenue Supermarts?

<p>19.1% (D)</p> Signup and view all the answers

What was the sales increase delivered by Avenue E-commerce?

<p>31.7% (B)</p> Signup and view all the answers

What is the intended strategy to deal with an overflow store with very high throughput?

<p>Open another store close by (C)</p> Signup and view all the answers

Is it the strategic intention to offer convenience in the DMart Ready service offering?

<p>No (D)</p> Signup and view all the answers

You can deduce from the information, that what will the Dmart Premia revenues be?

<p>Align retail numbers (D)</p> Signup and view all the answers

Can any company parachoute the same business model as Dmart easily?

<p>No (C)</p> Signup and view all the answers

The company has not added any new state. But in which of these regions do there appear to be deals in place?

<p>Orissa (B)</p> Signup and view all the answers

What makes you win in a DMart model?

<p>Operate on the principle of value (A)</p> Signup and view all the answers

What is considered key in e-commerce?

<p>A reasonable divergence (C)</p> Signup and view all the answers

What does having more stores lead to?

<p>Better top line growth rate (D)</p> Signup and view all the answers

What is the general view on large scale?

<p>Needs to be done right (A)</p> Signup and view all the answers

What has to be in order for someone to perceive the value of private label?

<p>Have something next to it that is high priced (B)</p> Signup and view all the answers

It was previously indicated the business model has this trait: ________

<p>Both internal and external focus (B)</p> Signup and view all the answers

During COVID the habits changed. What specifically shifted?

<p>Suddenly basket values went up (D)</p> Signup and view all the answers

What must be done before new people will visit?

<p>First capacity has to be built (B)</p> Signup and view all the answers

The stores make revenue by going about:

<p>Operating on the principle (C)</p> Signup and view all the answers

As opposed to that other one, which can edge you based on:__________

<p>Higher gross margins (B)</p> Signup and view all the answers

Can scale make some problems if not solved?

<p>Yes (A)</p> Signup and view all the answers

As you operate, what does mix tell you?

<p>That store values what makes and rejects (D)</p> Signup and view all the answers

At this level, it's better to have what kind of price?

<p>3000 (B)</p> Signup and view all the answers

Dmart is mostly into:

<p>Long-term (D)</p> Signup and view all the answers

These are areas in which there are great opportunities due to?

<p>There is a large amount of people (A)</p> Signup and view all the answers

What is a constant theme to improve things?

<p>The process-oriented (B)</p> Signup and view all the answers

Which of these is NOT a reason for the company to have a private label?

<p>Brand (A)</p> Signup and view all the answers

This will be a key driver of this operation?

<p>Revenue (B)</p> Signup and view all the answers

The other areas have been:

<p>Challenging (A)</p> Signup and view all the answers

Who are people targeting as a goal in the product category?

<p>Current people (B)</p> Signup and view all the answers

What is the primary strategy Avenue Supermarts is employing for store expansion?

<p>Prioritizing store openings in existing markets. (A)</p> Signup and view all the answers

What is DMart's approach to dealing with stores that have very high throughput?

<p>Opening more stores in the surrounding cluster. (A)</p> Signup and view all the answers

How does Avenue Supermarts view the balance between value and convenience, particularly in its e-commerce operations?

<p>Focusing primarily on value, even in e-commerce. (C)</p> Signup and view all the answers

Considering the limitations of a DMart brick-and-mortar store, which capability is better delivered by the digital space?

<p>Experimentation and long-tail item selling. (B)</p> Signup and view all the answers

What is Neville Noronha's perspective on achieving a 15% to 20% CAGR growth rate for Avenue Supermarts?

<p>Accelerated store additions is the real driver. (B)</p> Signup and view all the answers

What is the intended approach to private labels, according to the transcript?

<p>Continue in the direction, but keep in mind there are limits and conditions to effectiveness. (B)</p> Signup and view all the answers

Among the categories at DMart what is something that you can deduce about Apparel?

<p>It is the highest growing category and has seen improvements. (C)</p> Signup and view all the answers

What is the general sentiment on Home Delivery?

<p>Is a divergent call as what they initially wanted. (B)</p> Signup and view all the answers

What are views on the mini max format?

<p>There is nothing exciting to be found (B)</p> Signup and view all the answers

In looking at Dmart from a 10-year review, how does that alter any of the perspectives?

<p>Will always be value first in long run. (C)</p> Signup and view all the answers

What needs improving over the next few years in the current context?

<p>Managing gross margin profile (A)</p> Signup and view all the answers

In the instance scale is not properly executed this can:

<p>Can bite you back. (C)</p> Signup and view all the answers

What can you infer on what triggers change in Dmart?

<p>It is customer driven. (D)</p> Signup and view all the answers

For expansion, when looking at distribution center addition related to state entry, can you infer?

<p>They don't pre-empt and wait till critical mass, then build DCs. (D)</p> Signup and view all the answers

If adding two lots of 400 stores, but in new market. What do you infer?

<p>It may not be a good thing. (D)</p> Signup and view all the answers

What is seen is that in apparel?_____

<p>One must be more stubborn, but not easy. (B)</p> Signup and view all the answers

Which type of e-commerce model can lead to better convenience?

<p>Extreme deep discounting. (C)</p> Signup and view all the answers

How do you get products to get onto a shelf?

<p>They are only pull. (D)</p> Signup and view all the answers

How do you know how well private labels are doing?

<p>Looking at if items are lying on the shelf too long. (A)</p> Signup and view all the answers

In the current context, what is something that you can deduce about the company?

<p>They don't do things because others do things. (D)</p> Signup and view all the answers

How far out is the long term?

<p>10 to 15 years (B)</p> Signup and view all the answers

Which business is comparable to FMCG?

<p>E-commerce (C)</p> Signup and view all the answers

How small can pharmacy be?

<p>300 feet (D)</p> Signup and view all the answers

What has been happening through all of this time?

<p>Inflation for wages have had a big pick up. (C)</p> Signup and view all the answers

Can a customer shoplift in the stores?

<p>That store has peaked out. (C)</p> Signup and view all the answers

Flashcards

Beginning of investor call

Ladies and gentlemen, good day and welcome to the Avenue Supermarts Limited Investors Conference Call.

How to ask a question

Ladies and gentlemen, good day and welcome to the Avenue Supermarts Limited Investors Conference Call. As a reminder, all participant lines will be in the listen-only mode and anyone who wishes to ask a question may enter star and one on their touchtone phone. To remove yourself from the queue please enter star and two.

Expansion Strategy

The principle is more of the same - try and open as many stores in existing markets.

Approach to E-Commerce

The DMart Ready business is very consciously to be not very fast.

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Store Opening

We maintain to deliver basis our past performance

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Like-for-like growth

We delivered 9.9% like-for-like growth.

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Total Retail Space

The total retail business area at the end of the fiscal '24 was about 15.1 million square feet.

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Revenue Per SqFt

The Revenue from Sales per Retail Business Area sq ft came at about INR33,000 per square feet in FY '24.

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EBITDA

EBITDA margin of 8.3%, so almost INR4,100 crores of EBITDA.

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Profit

We delivered 5.4% PAT, about INR2,695 crores.

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Payables and Inventory

Our payables came at about 7.1 days and about 29 days of inventory.

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Fixed Assets

Fixed assets turnover ratio came in at about 3.6

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Inventory Ratio?

Inventory turnover ratio of about 14.6.

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Sales growth %

Sales grew by 18.4%.

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E-Commerce Growth

Avenue E-commerce delivered a 31.7% sales increase.

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Apparel Recovery

Apparel has done a very smart recovery.

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E-Commerce Strategy

We continue to chart our own course on the e-commerce side of the business and we are pretty confident of expanding this business, albeit not as fast as you will expect it to be.

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Brick and Mortar

I think brick-and-mortar retail is still very aspirational and still fun and enjoyable in small towns.

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More Stores?

We are primed and ready in terms of opening around 40-50 stores.

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Metro Revenues Impact

Surprisingly, it is not. If there is any one reason that impacts our metro revenues, it's actually our own ability to operate the store.

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How more throughput can be achieved

The way we are looking at it, Avi, and this is through real experiments, real events that have happened - any store with a very, very high throughput, it's kind of overflowing at the brim, I just need to open more stores around that cluster.

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Private Labels

On private labels, I have constantly made comments which have remained consistent and it continues to be the same. It's a very, very long journey.

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Income and private label

India is still a USD2,500-USD3,000 per capita income country. Private labels play out beautifully when at least the country is at a USD7,000-USD8,000 kind of per capita income.

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How branded companies doing

I continue to hold that position that branded companies are very, very competitive and it's not very easy to deliver a private label at equal to a better quality at significantly cheaper price.

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Philosophy

We are more a top line driven company and we believe that if we continue to remain relevant to the customer from a value standpoint then margins, ROI, all of that will follow.

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Leadership view for the companies

the top leadership is thinking about how we should imagine the quality of talent we should have that can take us to where we want to be 10 years from now.

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radius reduced

So, if there were pick-up-points in say maybe a 1-1.5-kilometre radius kind of thing, probably it has reduced. So maybe we reduced it to increase the range.

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Consumer tend to persist

Customers who use our service for two or three times tend to stick with us because they really grokked the value that we are providing.

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area increase

the area of the cluster also keeps widening

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GMA

My GMA contribution will go above 30%.

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Net gain

So, the net gain, that is one store versus the old store plus new store open combined is value accretive.

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Product Delivery

That’s it. So, if you’re giving me convenience, I might as well take that convenience wholeheartedly and get the product delivered at home.

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Study Notes

  • Avenue Supermarts Limited held an Investor/Analyst Conference Call on July 30, 2024.
  • The call was hosted by Rushabh Ghiya.
  • Participants included National Stock Exchange of India Ltd. Corporate Communications Department, and BSE Limited Corporate Services Department

Key People on the Call:

  • Neville Noronha, Managing Director and CEO of Avenue Supermarts Limited.
  • Ramakant Baheti, Group CFO of Avenue Supermarts Limited.
  • Niladri Deb, CFO of Avenue Supermarts Limited.
  • Vikram Dasu, CEO of Avenue E-commerce Limited.
  • Rushabh Ghiya, Investor Relations, Avenue Supermarts Limited.

Business Overview:

  • The key product categories are generally the same as previous years
  • The previous year was a period of consolidation
  • Concerns around general merchandise and apparel have decreased
  • A smart product recovery in the second half of the last year was observed, although numbers have not yet fully reflected this
  • GMA (Gross Merchandise) has decreased from 23.04% to 22.37% in the first quarter, but is expected to recover.
  • The company does not expect to return to 28% or 27% GMA, with a broad trend line around 23%.

Expansion Strategy:

  • The company continues to focus on cluster-based expansion, opening stores in existing markets.
  • The company also remain open to entering new states, regions, and cities
  • Given the choice, deploying capital in existing markets is preferred.
  • 41 stores were opened in the past year.
  • The new stores are performing well.

DMart Ready (E-commerce):

  • The current year focuses on consolidating and testing previous actions
  • A conscious decision was made for DMart Ready business growth to be slower
  • The focus is on fixing the model, ensuring correctness and achieving high throughputs in existing cities.

Store Additions:

  • 41 stores were opened in the past year.
  • The company aims to maintain similar store opening numbers in the future.
  • No forward-looking statements are given regarding exact store numbers.
  • The company aims to open equal to or more stores, but numbers depend on store opening factors.

Financial Performance:

  • 30.3 crores bill were cut in the past year.
  • Like-for-like growth was 9.9% for stores open more than 24 months.
  • Total retail space reached 15.1 million square feet at the end of fiscal '24.
  • 1.8 million square feet of new retail space was opened in the current year.
  • Revenue from sales per square foot was INR 33,000 in FY '24, close to FY '20 (INR 32,879).
  • Revenue from operations totaled INR 49,533 crores in stand-alone business.
  • EBITDA margin reported as 8.3%, amounting to INR 4,100 crores.
  • PAT (Profit After Tax) reached 5.4%, or INR 2,695 crores.
  • Net cash flow from operations reached INR 3,343 crores.
  • Inventory days came to about 29, and payables to 7.1 days, similar to pre-COVID levels.
  • Equity is about INR 19,281 crores..
  • Fixed assets turnover ratio was about 3.6 and inventory turnover ratio of about 14.6
  • ROCE (Return on Capital Employed) was 19.1%, marginally lower than FY '23s
  • Return on net worth was about 15.1%.
  • Sales grew by 18.4%.
  • There was a gross margin reduction of about 37 bps
  • A PBT (Profit Before Tax) reduction of 43 bps was seen, mainly from gross margin slides
  • Consol sales improved by 18.6% or INR 50,789 crores and PAT delivery of 6.6% growth.
  • Avenue E-commerce sales rose by 31.7%, close to INR 2,900 crores with a loss of INR 185 crores
  • Avenue Food Plaza sales came to INR 177 crores with a loss close to INR 6 crores.
  • Align Retail Trade sales rose by 44% to INR 2,800 crores of sales
  • Align Retail Trade generated a PAT of INR 33 crores

Q&A Highlights:

  • Food segment gained as a percentage of total mix due to food inflation i.e agriculture
  • Previous year apparel has recovered due to smart leadership and team
  • FMCG (Fast moving consumer goods) companies in the HPC (Home and personal care) space will likely take a hike in FY25
  • DMart Ready model is robust and the company is seeking to get more and more revenue from larger cities.
  • There is emergence between DMart's model, ability to deliver, and market expectations
  • Tier 3 cities might be deprioritized for DMart Ready, while smaller towns still have a desire for brick-and-mortar stores
  • Over the next 2-3 years, average stores opened should go to 60 to 70 per year
  • The opening of 40-50 stores every year is ready and deliverable, subject to local permissions
  • Impact of quick commerce in major cities is not really related store operations
  • Roadside sellers need stop selling fruits, and vegetables for brick-and-mortar to profit from fresh produce sales
  • DMart has already reached 70-80% on our journey in apparel.
  • Apparel is very talent driven and individual driven
  • Focus is on basic clothing that is fashionable
  • Salience is not expected to move back to the 26-28% levels for GM and apparel.
  • Secular trend to focus on more food, FMCG and groceries where is lower margin will increase as stores mature
  • Increasing the number of larger stores is very important
  • Any store that can generate 20 crores a month will be fine, and more stores will open
  • All comments for the present year, and are subject to change
  • Private labels will play out more when India is at a USD7,000 - USD8,000K capita income.
  • The company wants to pass profits to the consumer and provide value.
  • The company is thinking about how we want the business to be 10 years from now and who we need to have

Store Additions Strategy:

  • DMart has projected 40-45 stores for the year.
  • DMart's capability as of last year was we can even open 60 stores per annum
  • One must buy out the land, and this is substantial investment..
  • 40-45% of deliveries happen within 12 hours
  • 86% of deliveries happen within 24 hours
  • The sales of blindfolded stores are telling me that I am selling too much on the wrong brand
  • Dmart is value and a little uncomfy as opposed to Quick Commerce (QC)
  • Dmart feels the the need to create and play on value from Digital Space
  • Lots of data from DMart ready is used used to improve input and internal metrics
  • There too little else that can do with data beyond making sure that what we are spending is useful.

Future Outlook and Guidance:

  • Some improvements will be reflected in the P&L of the organization.
  • As a goal for the business, DMart wants to be between 14% and 15.5% gross margin.
  • It's exactly the opposite of what we used to say earlier because the numbers prove e-commerce
  • Now its better in Home delivery, Whatever in the past is getting better and better
  • DMart Ready stores will have to be relooked so that they can come to reality.
  • Customers who use the Dmart service 2 to 3 time stick becuase the people groove with the business

Additional Points:

  • Increasing opportunity will increase definitely, the more new stores open
  • The company has moved to 40 to 60 from 10 to 15 over the past 7 to 8 years
  • The way to tell is to base decisions to invest on the business quality's PKD, as shelf number over time
  • Distribution centers have increased 48 to 62 but are not predictors of new locations

Q&A from Call participants

  • Capital commitments, INR2,100 crores versus INR3,600 crores Y-o-Y
  • Capital commitment is a fair indication over budget costs that will be created over 2 to 3 years
  • Home delivery share used to be 50%, whatever in the past is getting better
  • Want to maintain margin and efficiencies will pass down to customer to be most competitive.
  • Value is a much bigger part of the the market compared to convenience
  • 200 sq ft is not good enough for a dark store.
  • Dmart wants to be thought of that's separate from its brick and mortar set up
  • The company wants the digital name to be worth something and have value
  • Baskets have been maintained and is a continuous process. Team is catching trend.
  • Footfall goes up the more sales go up in stores -Minimax cannot be easily put with digital commerce at 200 sq ft
  • The value of Private label stands out at 30 percent.
  • The company tries try not to put energy into what cannot turn into an EBITDA or PBT target There were 2 people involved with with the call from Centrum Broking, Prabhudas Lilladher Private Limited, and Sunidhi Securities & Finance Limited.

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