Podcast
Questions and Answers
Advertising can be done through mass media, billboards, window displays, and even on vehicles like buses.
Advertising can be done through mass media, billboards, window displays, and even on vehicles like buses.
True
The advertising medium chosen by an advertiser is solely based on the size of the business.
The advertising medium chosen by an advertiser is solely based on the size of the business.
False
Informative advertisements only provide information about a product or service.
Informative advertisements only provide information about a product or service.
True
Persuasive advertisements aim to encourage people to buy a product or support a cause.
Persuasive advertisements aim to encourage people to buy a product or support a cause.
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Advertisements only use informative or persuasive techniques, but not both.
Advertisements only use informative or persuasive techniques, but not both.
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Advertising is the act of informing the public about goods and services.
Advertising is the act of informing the public about goods and services.
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An advertiser's choice of medium depends on the nature of the business.
An advertiser's choice of medium depends on the nature of the business.
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Large department stores prefer to advertise through window displays and handbills.
Large department stores prefer to advertise through window displays and handbills.
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Persuasive advertisements are presented in emotional language to stimulate people to buy a product.
Persuasive advertisements are presented in emotional language to stimulate people to buy a product.
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Advertisements only make use of informative techniques to promote a product.
Advertisements only make use of informative techniques to promote a product.
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