Podcast
Questions and Answers
Which of the following is the MOST accurate description of audience profiling?
Which of the following is the MOST accurate description of audience profiling?
- Creating a compilation of personal details and interests of various individuals.
- Summarizing a person's identity without considering their relevance to a project.
- Identifying the characteristics of an animal or object related to a project.
- Identifying the target audience's identity in relation to a research project or business proposal. (correct)
Which component of audience profiling focuses on determining what the audience already knows about the topic?
Which component of audience profiling focuses on determining what the audience already knows about the topic?
- Measurable Choices
- Identifying Prior Knowledge (correct)
- Probing Questions towards a specific topic
- Demographic Profiling
Which of the following principles of audience profiling relates to tailoring your message to resonate with a specific group?
Which of the following principles of audience profiling relates to tailoring your message to resonate with a specific group?
- Messaging (correct)
- Engagement
- Segmentation
- Measurement
Which of the following is a benefit of audience profiling in ICT projects that focuses on anticipating future requirements?
Which of the following is a benefit of audience profiling in ICT projects that focuses on anticipating future requirements?
In the context of creating basic survey forms for audience profiling, what type of information is used to assess if the project is suitable for a specific group?
In the context of creating basic survey forms for audience profiling, what type of information is used to assess if the project is suitable for a specific group?
What aspect of audience behavior is assessed through psychographic information in a survey?
What aspect of audience behavior is assessed through psychographic information in a survey?
Which section of a basic survey form is designed to allow the audience to provide additional thoughts for enhancing the project?
Which section of a basic survey form is designed to allow the audience to provide additional thoughts for enhancing the project?
Which of the following features is unique to advanced survey forms, allowing for more detailed questioning?
Which of the following features is unique to advanced survey forms, allowing for more detailed questioning?
What advanced surveying technique adapts the questions presented to a respondent based on their previous answers?
What advanced surveying technique adapts the questions presented to a respondent based on their previous answers?
Which of the following is something that both basic and advanced survey forms have in common?
Which of the following is something that both basic and advanced survey forms have in common?
What distinguishes advanced survey forms from basic ones in terms of feature utilization?
What distinguishes advanced survey forms from basic ones in terms of feature utilization?
What is the primary purpose of collating data in audience profiling?
What is the primary purpose of collating data in audience profiling?
Why is collating data considered essential to the audience profiling process?
Why is collating data considered essential to the audience profiling process?
What type of file, commonly used in spreadsheet software, is typically generated when exporting survey responses?
What type of file, commonly used in spreadsheet software, is typically generated when exporting survey responses?
Which of the following steps is involved in collating data by exporting the summary of responses?
Which of the following steps is involved in collating data by exporting the summary of responses?
What is the role of segmentation in audience profiling?
What is the role of segmentation in audience profiling?
In the context of audience profiling, what does 'engagement' refer to?
In the context of audience profiling, what does 'engagement' refer to?
How does audience profiling 'keep you on the right track' in ICT projects?
How does audience profiling 'keep you on the right track' in ICT projects?
What is the purpose of 'familiarization questions' in a survey form?
What is the purpose of 'familiarization questions' in a survey form?
How can adding images or videos to questions in advanced survey forms enhance audience profiling?
How can adding images or videos to questions in advanced survey forms enhance audience profiling?
Flashcards
Slam Book
Slam Book
A compilation of information about individuals, popular in the 90s.
Profile
Profile
A summary of a person's identity or the characteristics of something.
Audience Profiling
Audience Profiling
Identifying a target audience's characteristics for a project or proposal.
Principles of Audience Profiling
Principles of Audience Profiling
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Benefits of Audience Profiling
Benefits of Audience Profiling
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Survey
Survey
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Surveying Platforms
Surveying Platforms
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Survey Overview
Survey Overview
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Demographic Information
Demographic Information
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Psychographics Information
Psychographics Information
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Familiarization Questions
Familiarization Questions
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Main Questions
Main Questions
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Recommendation Section
Recommendation Section
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Advanced Survey Form Features
Advanced Survey Form Features
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Collating Data
Collating Data
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Creating a Summary of Answers
Creating a Summary of Answers
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Comma-Separated Values (CSV)
Comma-Separated Values (CSV)
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Importance of Collation
Importance of Collation
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Study Notes
- Slam Book: A compilation of personal information and interests, popular among teenagers in the 90s.
- Profile: A summary of characteristics of a person, animal, or thing.
- Audience profiling: Identifying a target audience's identity for a research project or business proposal.
Components of Audience Profiling:
- Demographic profiling
- Identifying prior knowledge
- Probing questions about a specific topic
- Measurable choices
Principles for Audience Profiling:
- Segmentation
- Messaging
- Engagement
- Measurement
Benefits of Audience Profiling in ICT Projects:
- Gaining deeper understanding of the audience
- Discovering public interests
- Forecasting future needs
- Keeping the project on track
Audience Profiling with Basic Survey Forms
- Survey: A process of seeking opinions and ideas on a specific topic.
Surveying Platforms:
- Google Forms
- ProProfs
- Survey Monkey
- SmartSurvey
Creating Basic Forms:
- Overview: States the intention of the proponents in conducting audience profiling.
- Demographic information: Basis for determining project suitability for a specific race, age, gender, etc.
- Psychographics information: Focuses on the audience's behavior towards the project topic.
- Familiarization questions: Find out the audience's prior knowledge about your topic.
- Main questions: Seek agreements, arguments, opinions, and audience feedback.
- Recommendation section: Collects suggestions to improve the project.
Creating Advanced Survey Forms:
- Response validation
- Branching
- Adding images or videos to questions
- Adding images as choices
- Edit response
- Show progress
- Add collaborators
Similarities Between Basic and Advanced Forms:
- Both serve audience profiling purposes.
- Questions are related to the specific topic.
- Both seek comments and suggestions from the target audience.
- Both gather data from the target audience.
- Both are used as instruments for research and project proposals.
Differences Between Basic and Advanced Forms:
- Basic forms utilize basic features of a surveying application and simple questions.
- Basic forms can be composed using basic or trial accounts.
- Advanced forms utilize basic and advanced features, and more detailed questions using branching.
- Advanced forms can use basic accounts with full access to features.
Audience Profiling by Collating Data
- Data collation: Collecting and organizing data into categories.
Creating a Summary of Answers:
- Manually.
- Using a surveying application.
- Surveying applications can download Comma-Separated Values (CSV) files.
- Comma-separated values (CSV): Plain text in a specific format placed in a structured table, usually opened in spreadsheet software.
Steps in Collating Data by Exporting the Summary of Responses:
- Export the data in CSV or XLS file, highlight column to add chart and graph, and organize categories.
Importance of Collating Data:
- Allows informed decisions.
- Backs up arguments.
- Saves time.
- Improves strategy.
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