18 Questions
Which psychographic profile is driven by the desire for social status and material possessions?
Aspirers
What is the primary role of a copywriter in an ICT project?
Writing persuasive marketing content
What is the main advantage of creating a prototype in ICT development?
Avoiding unnecessary investment
Which platform is known for its simplicity and ease of use in creating websites?
Jimdo
What is the first step in creating a target audience profile?
Collecting data about your target audience
What is the primary advantage of using Facebook for web content?
Easy sharing of media like photos and videos
What is the primary goal of advocacy?
Active promotion of a cause or principle
What is an example of ICT4D?
Mobile money transfer
What is the main purpose of audience profiling?
To determine the demographics and behaviors of an audience
What is developmental communication focused on?
Communication approach for positive social change
What is a potential downside of using social media for advocacy?
Negative feedback and embarrassment
What does the demographic category 'White Collar' include?
Office supervisors and junior managers
What is the primary purpose of a podcast?
To provide episodic audio content for download
What does ICT stand for?
Information and Communication Technology
What type of multimedia lacks interactivity?
Linear multimedia
What is an example of non-linear multimedia?
Hypermedia
Which of the following is an advantage of multimedia?
Very user-friendly
What role did Radio Veritas play in EDSA I?
Mobilized people for the revolution
Test your knowledge of marketing and advertising concepts, including target audience profiles, psychographic profiles, and roles in ICT projects.
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