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Questions and Answers

Which psychographic profile is driven by the desire for social status and material possessions?

Aspirers (correct)

Succeeders

Mainstreamers

Reformers

What is the primary role of a copywriter in an ICT project?

Managing the project timeline

Designing the website layout

Coding the backend

Writing persuasive marketing content (correct)

What is the main advantage of creating a prototype in ICT development?

Enhancing user experience

Wasting energy, time, and money

Avoiding unnecessary investment (correct)

Ensuring product success

Which platform is known for its simplicity and ease of use in creating websites?

Jimdo Signup and view all the answers

What is the first step in creating a target audience profile?

Collecting data about your target audience Signup and view all the answers

What is the primary advantage of using Facebook for web content?

Easy sharing of media like photos and videos Signup and view all the answers

What is the primary goal of advocacy?

Active promotion of a cause or principle Signup and view all the answers

What is an example of ICT4D?

Mobile money transfer Signup and view all the answers

What is the main purpose of audience profiling?

To determine the demographics and behaviors of an audience Signup and view all the answers

What is developmental communication focused on?

Communication approach for positive social change Signup and view all the answers

What is a potential downside of using social media for advocacy?

Negative feedback and embarrassment Signup and view all the answers

What does the demographic category 'White Collar' include?

Office supervisors and junior managers Signup and view all the answers

What is the primary purpose of a podcast?

To provide episodic audio content for download Signup and view all the answers

What does ICT stand for?

Information and Communication Technology Signup and view all the answers

What type of multimedia lacks interactivity?

Linear multimedia Signup and view all the answers

What is an example of non-linear multimedia?

Hypermedia Signup and view all the answers

Which of the following is an advantage of multimedia?

Very user-friendly Signup and view all the answers

What role did Radio Veritas play in EDSA I?

Mobilized people for the revolution Signup and view all the answers