Marketing and Advertising Concepts
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Questions and Answers

Which psychographic profile is driven by the desire for social status and material possessions?

  • Aspirers (correct)
  • Succeeders
  • Mainstreamers
  • Reformers
  • What is the primary role of a copywriter in an ICT project?

  • Managing the project timeline
  • Designing the website layout
  • Coding the backend
  • Writing persuasive marketing content (correct)
  • What is the main advantage of creating a prototype in ICT development?

  • Enhancing user experience
  • Wasting energy, time, and money
  • Avoiding unnecessary investment (correct)
  • Ensuring product success
  • Which platform is known for its simplicity and ease of use in creating websites?

    <p>Jimdo (B)</p> Signup and view all the answers

    What is the first step in creating a target audience profile?

    <p>Collecting data about your target audience (B)</p> Signup and view all the answers

    What is the primary advantage of using Facebook for web content?

    <p>Easy sharing of media like photos and videos (B)</p> Signup and view all the answers

    What is the primary goal of advocacy?

    <p>Active promotion of a cause or principle (C)</p> Signup and view all the answers

    What is an example of ICT4D?

    <p>Mobile money transfer (B)</p> Signup and view all the answers

    What is the main purpose of audience profiling?

    <p>To determine the demographics and behaviors of an audience (C)</p> Signup and view all the answers

    What is developmental communication focused on?

    <p>Communication approach for positive social change (A)</p> Signup and view all the answers

    What is a potential downside of using social media for advocacy?

    <p>Negative feedback and embarrassment (B)</p> Signup and view all the answers

    What does the demographic category 'White Collar' include?

    <p>Office supervisors and junior managers (D)</p> Signup and view all the answers

    What is the primary purpose of a podcast?

    <p>To provide episodic audio content for download (D)</p> Signup and view all the answers

    What does ICT stand for?

    <p>Information and Communication Technology (D)</p> Signup and view all the answers

    What type of multimedia lacks interactivity?

    <p>Linear multimedia (B)</p> Signup and view all the answers

    What is an example of non-linear multimedia?

    <p>Hypermedia (D)</p> Signup and view all the answers

    Which of the following is an advantage of multimedia?

    <p>Very user-friendly (B)</p> Signup and view all the answers

    What role did Radio Veritas play in EDSA I?

    <p>Mobilized people for the revolution (B)</p> Signup and view all the answers

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