Marketing and Advertising Concepts

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Questions and Answers

Which psychographic profile is driven by the desire for social status and material possessions?

  • Aspirers (correct)
  • Succeeders
  • Mainstreamers
  • Reformers

What is the primary role of a copywriter in an ICT project?

  • Managing the project timeline
  • Designing the website layout
  • Coding the backend
  • Writing persuasive marketing content (correct)

What is the main advantage of creating a prototype in ICT development?

  • Enhancing user experience
  • Wasting energy, time, and money
  • Avoiding unnecessary investment (correct)
  • Ensuring product success

Which platform is known for its simplicity and ease of use in creating websites?

<p>Jimdo (B)</p> Signup and view all the answers

What is the first step in creating a target audience profile?

<p>Collecting data about your target audience (B)</p> Signup and view all the answers

What is the primary advantage of using Facebook for web content?

<p>Easy sharing of media like photos and videos (B)</p> Signup and view all the answers

What is the primary goal of advocacy?

<p>Active promotion of a cause or principle (C)</p> Signup and view all the answers

What is an example of ICT4D?

<p>Mobile money transfer (B)</p> Signup and view all the answers

What is the main purpose of audience profiling?

<p>To determine the demographics and behaviors of an audience (C)</p> Signup and view all the answers

What is developmental communication focused on?

<p>Communication approach for positive social change (A)</p> Signup and view all the answers

What is a potential downside of using social media for advocacy?

<p>Negative feedback and embarrassment (B)</p> Signup and view all the answers

What does the demographic category 'White Collar' include?

<p>Office supervisors and junior managers (D)</p> Signup and view all the answers

What is the primary purpose of a podcast?

<p>To provide episodic audio content for download (D)</p> Signup and view all the answers

What does ICT stand for?

<p>Information and Communication Technology (D)</p> Signup and view all the answers

What type of multimedia lacks interactivity?

<p>Linear multimedia (B)</p> Signup and view all the answers

What is an example of non-linear multimedia?

<p>Hypermedia (D)</p> Signup and view all the answers

Which of the following is an advantage of multimedia?

<p>Very user-friendly (B)</p> Signup and view all the answers

What role did Radio Veritas play in EDSA I?

<p>Mobilized people for the revolution (B)</p> Signup and view all the answers

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