Podcast
Questions and Answers
Attitudes Defined
Attitudes Defined
evaluations
Do Attitudes Predict Behaviour
Do Attitudes Predict Behaviour
predict
Attitude Change and Persuasion
Attitude Change and Persuasion
resisting
Applications: Advertising
Applications: Advertising
Cognitive Dissonance Attitudes
Cognitive Dissonance Attitudes
Affective
Affective
Cognitive
Cognitive
Behavioural
Behavioural
Explicit Attitudes
Explicit Attitudes
Implicit Attitudes
Implicit Attitudes
Justify with Consonant Cognitions Cognitive Dissonance Post-Decision Dissonance: o Dissonance that is aroused after making a decision o Typically reduced by enhancing the attractiveness of the ______ alternative and devaluing In decision-making, rarely is the selected option entirely positive and the rejected option entirely negative Testing post-decision dissonance: o Ps evaluate a set of items o Ps make a choice to make from options they found attractive o Rate options again Cognitive Dissonance Permanence of the decision o More need to reduce dissonance for permanent decisions Immoral behaviour o Dissonance can lead to either more or less ethical behavior in the future Justification of effort: o The tendency for individuals to increase their liking for something they have worked hard to attain The End
Justify with Consonant Cognitions Cognitive Dissonance Post-Decision Dissonance: o Dissonance that is aroused after making a decision o Typically reduced by enhancing the attractiveness of the ______ alternative and devaluing In decision-making, rarely is the selected option entirely positive and the rejected option entirely negative Testing post-decision dissonance: o Ps evaluate a set of items o Ps make a choice to make from options they found attractive o Rate options again Cognitive Dissonance Permanence of the decision o More need to reduce dissonance for permanent decisions Immoral behaviour o Dissonance can lead to either more or less ethical behavior in the future Justification of effort: o The tendency for individuals to increase their liking for something they have worked hard to attain The End
Attitudes have some predictive power, but it is often _______ (Wicker, 1969)
Attitudes have some predictive power, but it is often _______ (Wicker, 1969)
LaPiere (1934) travelled the US with a _______ couple
LaPiere (1934) travelled the US with a _______ couple
Prejudiced attitudes towards Asians were _______
Prejudiced attitudes towards Asians were _______
Most establishments provided service, but said they wouldn’t on a _______
Most establishments provided service, but said they wouldn’t on a _______
Spontaneous Behaviours often do not have time to think when _______
Spontaneous Behaviours often do not have time to think when _______
________ is important for spontaneous behaviors
________ is important for spontaneous behaviors
The Theory of Planned Behaviour states that the best predictors of planned, deliberate behaviors are attitudes, subjective norms, and perceived _______ control
The Theory of Planned Behaviour states that the best predictors of planned, deliberate behaviors are attitudes, subjective norms, and perceived _______ control
The Theory of Planned Behaviour has been widely applied to various behaviors including remaining smoke-free, quitting smoking, avoiding drug use, reducing gambling, exercise, food choices, distracted driving, and safe sex practices. However, the ability to predict actual behavior ranges from weak to _______
The Theory of Planned Behaviour has been widely applied to various behaviors including remaining smoke-free, quitting smoking, avoiding drug use, reducing gambling, exercise, food choices, distracted driving, and safe sex practices. However, the ability to predict actual behavior ranges from weak to _______
Attitude Change is a goal for many people including activists, advertisers, politicians, and _______
Attitude Change is a goal for many people including activists, advertisers, politicians, and _______
The Yale Attitude Change Approach studies the conditions under which people are most likely to change their attitudes in response to _______ messages
The Yale Attitude Change Approach studies the conditions under which people are most likely to change their attitudes in response to _______ messages
The Elaboration Likelihood Model proposes two routes to attitude change - a central route and a _______ route
The Elaboration Likelihood Model proposes two routes to attitude change - a central route and a _______ route
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