Attitudes and Attitude Change

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Attitudes Defined

evaluations

Do Attitudes Predict Behaviour

predict

Attitude Change and Persuasion

resisting

Applications: Advertising

cognitive Signup and view all the answers

Cognitive Dissonance Attitudes

observable Signup and view all the answers

Affective

emotional Signup and view all the answers

Cognitive

thoughts Signup and view all the answers

Behavioural

actions Signup and view all the answers

Explicit Attitudes

consciously endorse and can easily report Signup and view all the answers

Implicit Attitudes

involuntary, uncontrollable, and at times unconscious Signup and view all the answers

Justify with Consonant Cognitions Cognitive Dissonance Post-Decision Dissonance: o Dissonance that is aroused after making a decision o Typically reduced by enhancing the attractiveness of the ______ alternative and devaluing In decision-making, rarely is the selected option entirely positive and the rejected option entirely negative Testing post-decision dissonance: o Ps evaluate a set of items o Ps make a choice to make from options they found attractive o Rate options again Cognitive Dissonance Permanence of the decision o More need to reduce dissonance for permanent decisions Immoral behaviour o Dissonance can lead to either more or less ethical behavior in the future Justification of effort: o The tendency for individuals to increase their liking for something they have worked hard to attain The End

chosen Signup and view all the answers

Attitudes have some predictive power, but it is often _______ (Wicker, 1969)

weak Signup and view all the answers

LaPiere (1934) travelled the US with a _______ couple

Chinese Signup and view all the answers

Prejudiced attitudes towards Asians were _______

common Signup and view all the answers

Most establishments provided service, but said they wouldn’t on a _______

questionnaire Signup and view all the answers

Spontaneous Behaviours often do not have time to think when _______

behaving Signup and view all the answers

________ is important for spontaneous behaviors

Accessibility Signup and view all the answers

The Theory of Planned Behaviour states that the best predictors of planned, deliberate behaviors are attitudes, subjective norms, and perceived _______ control

behavioral Signup and view all the answers

The Theory of Planned Behaviour has been widely applied to various behaviors including remaining smoke-free, quitting smoking, avoiding drug use, reducing gambling, exercise, food choices, distracted driving, and safe sex practices. However, the ability to predict actual behavior ranges from weak to _______

moderate Signup and view all the answers

Attitude Change is a goal for many people including activists, advertisers, politicians, and _______

friends and family Signup and view all the answers

The Yale Attitude Change Approach studies the conditions under which people are most likely to change their attitudes in response to _______ messages

persuasive Signup and view all the answers

The Elaboration Likelihood Model proposes two routes to attitude change - a central route and a _______ route

peripheral Signup and view all the answers