10 Questions
Which factor influences attention by capturing our focus with its loudness or brightness?
Stimulus Intensity
What factor leads to a greater attention capture due to the element of novelty or uniqueness?
Novel Stimuli
Which factor influences attention by drawing focus based on past positive encounters or rewards?
Past Experience
What factor directs attention based on personal desires or requirements?
Needs
Which factor influences attention by being linked to personal interests and preferences?
Values
The process of brand adoption occurs when consumers become aware of new brands, undertake trial purchases, and potentially become repeat purchasers.
True
Marketing communications can facilitate successful new product introductions and reduce the product failure rate.
True
Goodwill Boutiques uses trade shows and personal selling as part of the brand adoption process.
True
The second step in the adoption process is an increased probability that customers and consumers will actually try the new product or brand.
True
The introduction and acceptance of new ideas, including new brands, is referred to as product adoption.
True
Test your knowledge about the factors that catch and hold our attention, such as stimulus intensity and novel stimuli. Explore how elements like brightness, novelty, and past experiences influence what we notice in our environment.
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