Attention-Grabbing Factors Quiz

Which factor influences attention by capturing our focus with its loudness or brightness?

What factor leads to a greater attention capture due to the element of novelty or uniqueness?

Which factor influences attention by drawing focus based on past positive encounters or rewards?

What factor directs attention based on personal desires or requirements?

Which factor influences attention by being linked to personal interests and preferences?

The process of brand adoption occurs when consumers become aware of new brands, undertake trial purchases, and potentially become repeat purchasers.

Marketing communications can facilitate successful new product introductions and reduce the product failure rate.

Goodwill Boutiques uses trade shows and personal selling as part of the brand adoption process.

The second step in the adoption process is an increased probability that customers and consumers will actually try the new product or brand.

The introduction and acceptance of new ideas, including new brands, is referred to as product adoption.