8 Questions
What do physical factors that firms can control, such as store layout and music, collectively refer to?
Atmospherics
What impact does 'strategic fragrancing' have on customers, according to research?
Customers stay longer, buy more, and have better impressions of the store
What is the positive impact of crowding on a person’s buying experience often referred to as?
Herd behavior
Why do grocery stores often place bread and milk products on opposite ends of the store?
To encourage customers to walk around the store and potentially buy more items
What term is used to describe physical factors that firms can control, such as store layout and music?
Atmospherics
What is the purpose of 'strategic fragrancing' in stores, according to research?
To increase customer time in the store and purchasing behavior
Why do marketing professionals take physical factors like store design and layout into account when designing facilities?
To influence consumer behavior and increase spending
What is the purpose of placing items strategically around a store, according to the text?
To increase the likelihood of impulse purchases
Test your knowledge on the impact of atmospherics in retail environments with this quiz. Explore the physical factors that firms can control, such as store layout, music, lighting, temperature, and fragrancing, and how these elements influence customer behavior and perceptions.
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