Atmospherics in Retail Environments Quiz
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Questions and Answers

What do physical factors that firms can control, such as store layout and music, collectively refer to?

  • Aesthetics
  • Atmospherics (correct)
  • Ambience
  • Exteriors
  • What impact does 'strategic fragrancing' have on customers, according to research?

  • Customers buy less due to overwhelming scents
  • Customers stay longer, buy more, and have better impressions of the store (correct)
  • Customers leave the store quickly
  • Customers show no change in behavior
  • What is the positive impact of crowding on a person’s buying experience often referred to as?

  • Individualistic response
  • Herd behavior (correct)
  • Social aversion
  • Market saturation
  • Why do grocery stores often place bread and milk products on opposite ends of the store?

    <p>To encourage customers to walk around the store and potentially buy more items</p> Signup and view all the answers

    What term is used to describe physical factors that firms can control, such as store layout and music?

    <p>Atmospherics</p> Signup and view all the answers

    What is the purpose of 'strategic fragrancing' in stores, according to research?

    <p>To increase customer time in the store and purchasing behavior</p> Signup and view all the answers

    Why do marketing professionals take physical factors like store design and layout into account when designing facilities?

    <p>To influence consumer behavior and increase spending</p> Signup and view all the answers

    What is the purpose of placing items strategically around a store, according to the text?

    <p>To increase the likelihood of impulse purchases</p> Signup and view all the answers

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