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Atmospherics in Retail Environments Quiz

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Atmospherics in Retail Environments Quiz

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Questions and Answers

What do physical factors that firms can control, such as store layout and music, collectively refer to?

Aesthetics

Atmospherics (correct)

Ambience

Exteriors

What impact does 'strategic fragrancing' have on customers, according to research?

Customers buy less due to overwhelming scents

Customers stay longer, buy more, and have better impressions of the store (correct)

Customers leave the store quickly

Customers show no change in behavior

What is the positive impact of crowding on a person’s buying experience often referred to as?

Individualistic response

Herd behavior (correct)

Social aversion

Market saturation

Why do grocery stores often place bread and milk products on opposite ends of the store?

To encourage customers to walk around the store and potentially buy more items Signup and view all the answers

What term is used to describe physical factors that firms can control, such as store layout and music?

Atmospherics Signup and view all the answers

What is the purpose of 'strategic fragrancing' in stores, according to research?

To increase customer time in the store and purchasing behavior Signup and view all the answers

Why do marketing professionals take physical factors like store design and layout into account when designing facilities?

To influence consumer behavior and increase spending Signup and view all the answers

What is the purpose of placing items strategically around a store, according to the text?

To increase the likelihood of impulse purchases Signup and view all the answers

Atmospherics in Retail Environments Quiz

Choose a study mode

Podcast

Questions and Answers

What do physical factors that firms can control, such as store layout and music, collectively refer to?

What impact does 'strategic fragrancing' have on customers, according to research?

What is the positive impact of crowding on a person’s buying experience often referred to as?

Why do grocery stores often place bread and milk products on opposite ends of the store?

What term is used to describe physical factors that firms can control, such as store layout and music?

What is the purpose of 'strategic fragrancing' in stores, according to research?

Why do marketing professionals take physical factors like store design and layout into account when designing facilities?

What is the purpose of placing items strategically around a store, according to the text?

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