Podcast
Questions and Answers
What do physical factors that firms can control, such as store layout and music, collectively refer to?
What do physical factors that firms can control, such as store layout and music, collectively refer to?
- Aesthetics
- Atmospherics (correct)
- Ambience
- Exteriors
What impact does 'strategic fragrancing' have on customers, according to research?
What impact does 'strategic fragrancing' have on customers, according to research?
- Customers buy less due to overwhelming scents
- Customers stay longer, buy more, and have better impressions of the store (correct)
- Customers leave the store quickly
- Customers show no change in behavior
What is the positive impact of crowding on a person’s buying experience often referred to as?
What is the positive impact of crowding on a person’s buying experience often referred to as?
- Individualistic response
- Herd behavior (correct)
- Social aversion
- Market saturation
Why do grocery stores often place bread and milk products on opposite ends of the store?
Why do grocery stores often place bread and milk products on opposite ends of the store?
What term is used to describe physical factors that firms can control, such as store layout and music?
What term is used to describe physical factors that firms can control, such as store layout and music?
What is the purpose of 'strategic fragrancing' in stores, according to research?
What is the purpose of 'strategic fragrancing' in stores, according to research?
Why do marketing professionals take physical factors like store design and layout into account when designing facilities?
Why do marketing professionals take physical factors like store design and layout into account when designing facilities?
What is the purpose of placing items strategically around a store, according to the text?
What is the purpose of placing items strategically around a store, according to the text?
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