Association vs. Corporate Markets Quiz

Association vs. Corporate Markets

• Association Markets are groups of individuals with a common purpose, typically nonprofit.
• Corporate Markets are organizations established to generate profit.

Attendance

• Association Market: Attendance is voluntary.
• Corporate Market: Attendance is mandatory, with attrition clauses likely.

Decision Making

• Association Market: Decision making is decentralized, with no assigned decision makers.
• Corporate Market: Decision making is centralized, with a single person making the decision.

Decision Makers

• Association Market: Decision makers include association directors, presidents, committee chairpersons, board of directors, sponsors, keynote speakers, professional conference organizers, and other influencers.
• Corporate Market: Professionals include full-time meeting planners, incentive/corporate travel agents, company department heads like presidents, marketing & sales executives, advertising & sales promotion managers, other corporate executives, and procurement managers.

Meeting Focus

• Association Market: Meetings focus on discussing industry-related items.
• Corporate Market: Meetings focus on training, team building, and incentives.

Meeting Formats

• Association Market: Hybrid meetings are common.
• Corporate Market: Hybrid meetings were common since COVID-19 but are less so now.

Strategic Meeting Management

• Association Market: Large F&B revenue is a focus, though repeat visitors are not a priority.
• Corporate Market: Identifying ROI (Return on Investment) is a high priority.

Spouse/Guest Attendance

• Association Market: Spouse/guest attendance is common, with special activities planned for them. Common activities include spa treatments and golf.
• Corporate Market: Spouse/guest attendance is rare.

Exhibits

• Association Market: Exhibits are frequent.
• Corporate Market: Exhibits are rare.

Meeting Duration

• Association Market: Meetings typically last 3-5 days, with attendees arriving early and staying late.
• Corporate Market: Meetings are shorter (1-2 days), with attendees arriving close to the meeting start time.

Meeting Seasons

• Association Market: No set season.
• Corporate Market: Common meeting seasons are January-March and July-September. Meetings are often held on Monday-Friday.

Room Block

• Association Market: Room pick-up information is required as attendees pay for their rooms themselves.
• Corporate Market: Stable room blocks are expected.

Site Selection

• Association Market: A variety of sites are used, based on the nature of the association.
• Corporate Market: Seek confidence in venues with reliable booking experiences.

Location

• Association Market: Attractive major cities with accessible international flights, walkability, and manageable costs are preferred.
• Corporate Market: Meeting purpose determines city and venue selection.

Geographic Pattern

• Association Market: Rotation/bidding process is common, similar to the Olympics.
• Corporate Market: No set pattern. Resorts are preferred for relaxed, slightly informal meetings. Downtown hotels are popular for convenience and airport properties are favored for easy transportation.

Explore the differences between association markets and corporate markets in this engaging quiz. Test your understanding of attendance, decision-making processes, and the roles of decision makers in both environments. Perfect for students and professionals alike!