Podcast
Questions and Answers
Which element is NOT part of the 4 P's of the Marketing Mix?
Which element is NOT part of the 4 P's of the Marketing Mix?
Which service quality dimension focuses on meeting customer expectations?
Which service quality dimension focuses on meeting customer expectations?
What is a key component of verbal communication in public speaking?
What is a key component of verbal communication in public speaking?
What aspect is associated with non-verbal communication?
What aspect is associated with non-verbal communication?
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Which of the following best describes Integrated Marketing Communications (IMC)?
Which of the following best describes Integrated Marketing Communications (IMC)?
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Which of the following is a method to promote online customer engagement?
Which of the following is a method to promote online customer engagement?
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What is a potential risk associated with promotional strategies like discounts and giveaways?
What is a potential risk associated with promotional strategies like discounts and giveaways?
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Which of the following is NOT typically included in promotional strategies?
Which of the following is NOT typically included in promotional strategies?
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What type of promotion can help build long-term relationships with customers?
What type of promotion can help build long-term relationships with customers?
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Which of these strategies would likely lead to immediate sales boost but may affect brand image in the long run?
Which of these strategies would likely lead to immediate sales boost but may affect brand image in the long run?
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What is the primary purpose of advertising?
What is the primary purpose of advertising?
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Which of the following is considered a disadvantage of advertising?
Which of the following is considered a disadvantage of advertising?
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How is advertising characterized in terms of communication?
How is advertising characterized in terms of communication?
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What aspect of advertising helps to control the message being conveyed?
What aspect of advertising helps to control the message being conveyed?
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What can reduce the effectiveness of advertisements?
What can reduce the effectiveness of advertisements?
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What role does user-generated content (UGC) play in digital communication?
What role does user-generated content (UGC) play in digital communication?
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What is the primary purpose of internal organizational communication?
What is the primary purpose of internal organizational communication?
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How does intercultural communication contribute to conflict resolution?
How does intercultural communication contribute to conflict resolution?
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What is described as 'the tangible expressions of a culture'?
What is described as 'the tangible expressions of a culture'?
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Which statement accurately defines iconography in the context of art?
Which statement accurately defines iconography in the context of art?
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What role do early adopters play in the Diffusion of Innovations model?
What role do early adopters play in the Diffusion of Innovations model?
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Which statement best defines what is considered newsworthy?
Which statement best defines what is considered newsworthy?
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What does the hypodermic model suggest about media effects?
What does the hypodermic model suggest about media effects?
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Which component is NOT part of the Diffusion process?
Which component is NOT part of the Diffusion process?
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What does trustworthiness in journalism entail?
What does trustworthiness in journalism entail?
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How does the Selective Exposure theory affect media consumption?
How does the Selective Exposure theory affect media consumption?
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What does the acronym T.R.U.T.H in journalism stand for?
What does the acronym T.R.U.T.H in journalism stand for?
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What is a primary duty of a journalist?
What is a primary duty of a journalist?
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What was the primary innovation of the calotype process?
What was the primary innovation of the calotype process?
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Who was responsible for the invention and marketing of the first-ever roll-film hand camera?
Who was responsible for the invention and marketing of the first-ever roll-film hand camera?
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What is the function of an internal light meter in a camera?
What is the function of an internal light meter in a camera?
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Which type of communication focuses on understanding one's own bodily signals and emotions?
Which type of communication focuses on understanding one's own bodily signals and emotions?
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Which model is considered the most basic form of communication?
Which model is considered the most basic form of communication?
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What unique feature do DSLRs have that distinguishes them from other camera types?
What unique feature do DSLRs have that distinguishes them from other camera types?
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What role do lenses play in photography?
What role do lenses play in photography?
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Which statement best describes human communication according to Shannon and Weaver?
Which statement best describes human communication according to Shannon and Weaver?
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Study Notes
Aspects of Communications
- Media, culture, and society explores the links between media and societal changes, examining media effects and the relationship between media and society. It also discusses the responsibility of the media
- Journalism is the practice of gathering, assessing, creating, and presenting news and information to the public, with demands for transparency, objective truth, and trustworthiness.
- Internet and New Media involve significant shifts in media infrastructure, with the rise of AI, 5G networks, and digital infrastructure.
- Personal Communications explores how interactions between individuals, groups, and institutions shape social behaviour. It analyses media and society as a reflexive relationship.
- Marketing Communications cover the '4 Ps' of marketing mix: product, place, price, and promotion, and how they relate to service quality factors.
- Video Production involves storytelling, organization, and vision. Producing videos considers various factors including location, seating, shots and framing, and the power of emotions in evoking responses from viewers. Fiction and non-fiction are key distinctions in video production.
- Photography explores the concept of context as a driver of meaning in artistic expression. Different types of photography are explored, including the history and development of the camera obscura and the innovations in photography such as the daguerreotype and calotype.
- Human Communication encompasses interpersonal, intrapersonal and intercultural communication, looking at how communication influences. The Shannon Weaver model and communication through social media is included.
- Visual Art and Design covers a variety of visual formats, including visual culture, iconography, and visual communication. Understanding artistic activity and the importance of context in understanding works of art is central
- Communicating with Audio examines the relationship between frequency, Hertz, and sound waves, including audio production process, standards, and dynamic range and equalisation (EQ) techniques.
- Digital Games looks at the elements, components, and narrative aspect of digital games in relation to different types of structure such as winning conditions.
- Journalism focuses on how to determine newsworthiness, what constitutes a journalist, and the importance of fact-checking within this field.
- Film Studies explores the power of film as an emotional experience and how filmmakers use various techniques, like editing and mis-en-scene to convey their messages. The journey of a film's creation from idea to exhibition is considered with the business side of the film industry being viewed as an essential part of the subject.
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Description
This quiz covers the essential aspects of communications, including media's impact on society, the principles of journalism, and the evolution of personal and marketing communications in the digital age. It also explores the significance of video production and emerging technologies like AI and 5G. Test your understanding of how these elements interact and shape modern communication.
