Aspects of Communications Overview

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is a key strength of personal selling?

High reach to mass audiences

Improves relationships with customers (correct)

Low cost

Time-saving

Which of the following is a weakness of public relations?

Limited brand exposure

Dependence on external factors (correct)

Quick execution

High cost

What is the primary purpose of personal selling?

To create mass awareness

To persuade customers to purchase products or services (correct)

To develop public image

To gather customer feedback

Which aspect of personal selling can be considered a drawback?

High cost Signup and view all the answers

What does public relations aim to achieve?

Positive image maintenance Signup and view all the answers

What is one potential negative result of offering frequent promotions to customers?

Dilution of brand's value Signup and view all the answers

Which of the following is NOT a typical form of customer engagement mentioned?

Email newsletters Signup and view all the answers

What type of customer engagement strategy provides customers with free products or services?

Giveaways Signup and view all the answers

Which tactic is most likely to create immediate interest among customers?

Competitions Signup and view all the answers

Which engagement tactic typically encourages repeat purchases from customers?

Loyalty programmes Signup and view all the answers

What is the primary method through which publicity is typically achieved?

Media coverage Signup and view all the answers

How does publicity differ from advertising?

Publicity is earned rather than paid. Signup and view all the answers

What aspect is NOT typically associated with publicity?

Controlled messaging Signup and view all the answers

What is a potential downside of relying on publicity for marketing?

Unpredictable outcomes Signup and view all the answers

Which of the following best describes the audience reach of publicity?

Reaches a wide audience Signup and view all the answers

What is a significant difference between social media and legacy media?

Fake news is often an industry within social media. Signup and view all the answers

Which of the following best describes the two-step flow model?

Opinion leaders play a crucial role in disseminating media messages. Signup and view all the answers

Which of the following is NOT a characteristic of ethical media?

Serves sectorial interests over the common good. Signup and view all the answers

What does the term 'Media as a Global Village' imply?

Media facilitates global communication and shared experiences among people. Signup and view all the answers

Which factor does NOT influence media content?

Personal beliefs of journalists Signup and view all the answers

What aspect of newsworthiness is primarily determined by professional journalists?

What is considered newsworthy on a daily basis. Signup and view all the answers

What has NOT been a result of the emergence of new media?

Inhibition of audience roles in content creation. Signup and view all the answers

Who are opinion leaders in the context of the two-step flow model?

People who help disseminate media messages to the general public. Signup and view all the answers

What is the primary distinction between fiction and non-fiction?

Non-fiction is based on real events, while fiction is based on imagined scenarios. Signup and view all the answers

Which stage of the production process involves shooting schedules and location scouting?

Pre-Production Signup and view all the answers

What does the term 'beta movement' refer to in film production?

The phenomenon where fixed images appear to move. Signup and view all the answers

What is the significance of 'persistence of vision' in film?

It refers to the afterimage on the retina that contributes to motion perception. Signup and view all the answers

Which type of program is categorized as non-fiction?

Reality shows Signup and view all the answers

In the context of audio-visual broadcast, what role does a service provider play?

It transmits the broadcast to the audience. Signup and view all the answers

What does 'show, don't tell' imply in video production?

Visuals should depict actions and emotions instead of narration. Signup and view all the answers

What critical element does the production team manage during a live broadcast?

Control Room Operations Signup and view all the answers

What does the term LGBTIQ+ refer to?

A group of diverse sexual and gender identities. Signup and view all the answers

How does gender inequality in society predominantly affect individuals?

It disproportionately affects women and non-binary individuals. Signup and view all the answers

What is a primary consequence of stereotyping in media?

It produces inaccurate portrayals based on faulty generalizations. Signup and view all the answers

Which statement best describes women's representation in the media according to recent data?

Women make up 25% of persons featured in news, showing no change since 2015. Signup and view all the answers

What is a barrier to women's participation in the workforce?

Inadequate access to mentors and support networks. Signup and view all the answers

What role does the media play in shaping social practices?

It influences how we perceive ourselves and others. Signup and view all the answers

What is one key finding from the Global Media Monitoring Project (GMMP)?

Men constitute a larger percentage of news media representation than women. Signup and view all the answers

What does gender roles refer to?

Socially constructed expectations for behaviors and attributes of genders. Signup and view all the answers

Study Notes