Aspects of Communications Overview
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Questions and Answers

What is a key strength of personal selling?

  • High reach to mass audiences
  • Improves relationships with customers (correct)
  • Low cost
  • Time-saving

Which of the following is a weakness of public relations?

  • Limited brand exposure
  • Dependence on external factors (correct)
  • Quick execution
  • High cost

What is the primary purpose of personal selling?

  • To create mass awareness
  • To persuade customers to purchase products or services (correct)
  • To develop public image
  • To gather customer feedback

Which aspect of personal selling can be considered a drawback?

<p>High cost (D)</p> Signup and view all the answers

What does public relations aim to achieve?

<p>Positive image maintenance (D)</p> Signup and view all the answers

What is one potential negative result of offering frequent promotions to customers?

<p>Dilution of brand's value (C)</p> Signup and view all the answers

Which of the following is NOT a typical form of customer engagement mentioned?

<p>Email newsletters (A)</p> Signup and view all the answers

What type of customer engagement strategy provides customers with free products or services?

<p>Giveaways (A)</p> Signup and view all the answers

Which tactic is most likely to create immediate interest among customers?

<p>Competitions (D)</p> Signup and view all the answers

Which engagement tactic typically encourages repeat purchases from customers?

<p>Loyalty programmes (B)</p> Signup and view all the answers

What is the primary method through which publicity is typically achieved?

<p>Media coverage (D)</p> Signup and view all the answers

How does publicity differ from advertising?

<p>Publicity is earned rather than paid. (A)</p> Signup and view all the answers

What aspect is NOT typically associated with publicity?

<p>Controlled messaging (A)</p> Signup and view all the answers

What is a potential downside of relying on publicity for marketing?

<p>Unpredictable outcomes (B)</p> Signup and view all the answers

Which of the following best describes the audience reach of publicity?

<p>Reaches a wide audience (C)</p> Signup and view all the answers

What is a significant difference between social media and legacy media?

<p>Fake news is often an industry within social media. (A)</p> Signup and view all the answers

Which of the following best describes the two-step flow model?

<p>Opinion leaders play a crucial role in disseminating media messages. (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of ethical media?

<p>Serves sectorial interests over the common good. (B)</p> Signup and view all the answers

What does the term 'Media as a Global Village' imply?

<p>Media facilitates global communication and shared experiences among people. (A)</p> Signup and view all the answers

Which factor does NOT influence media content?

<p>Personal beliefs of journalists (D)</p> Signup and view all the answers

What aspect of newsworthiness is primarily determined by professional journalists?

<p>What is considered newsworthy on a daily basis. (C)</p> Signup and view all the answers

What has NOT been a result of the emergence of new media?

<p>Inhibition of audience roles in content creation. (C)</p> Signup and view all the answers

Who are opinion leaders in the context of the two-step flow model?

<p>People who help disseminate media messages to the general public. (A)</p> Signup and view all the answers

What is the primary distinction between fiction and non-fiction?

<p>Non-fiction is based on real events, while fiction is based on imagined scenarios. (B)</p> Signup and view all the answers

Which stage of the production process involves shooting schedules and location scouting?

<p>Pre-Production (A)</p> Signup and view all the answers

What does the term 'beta movement' refer to in film production?

<p>The phenomenon where fixed images appear to move. (D)</p> Signup and view all the answers

What is the significance of 'persistence of vision' in film?

<p>It refers to the afterimage on the retina that contributes to motion perception. (D)</p> Signup and view all the answers

Which type of program is categorized as non-fiction?

<p>Reality shows (A)</p> Signup and view all the answers

In the context of audio-visual broadcast, what role does a service provider play?

<p>It transmits the broadcast to the audience. (C)</p> Signup and view all the answers

What does 'show, don't tell' imply in video production?

<p>Visuals should depict actions and emotions instead of narration. (B)</p> Signup and view all the answers

What critical element does the production team manage during a live broadcast?

<p>Control Room Operations (A)</p> Signup and view all the answers

What does the term LGBTIQ+ refer to?

<p>A group of diverse sexual and gender identities. (C)</p> Signup and view all the answers

How does gender inequality in society predominantly affect individuals?

<p>It disproportionately affects women and non-binary individuals. (B)</p> Signup and view all the answers

What is a primary consequence of stereotyping in media?

<p>It produces inaccurate portrayals based on faulty generalizations. (A)</p> Signup and view all the answers

Which statement best describes women's representation in the media according to recent data?

<p>Women make up 25% of persons featured in news, showing no change since 2015. (B)</p> Signup and view all the answers

What is a barrier to women's participation in the workforce?

<p>Inadequate access to mentors and support networks. (D)</p> Signup and view all the answers

What role does the media play in shaping social practices?

<p>It influences how we perceive ourselves and others. (C)</p> Signup and view all the answers

What is one key finding from the Global Media Monitoring Project (GMMP)?

<p>Men constitute a larger percentage of news media representation than women. (D)</p> Signup and view all the answers

What does gender roles refer to?

<p>Socially constructed expectations for behaviors and attributes of genders. (B)</p> Signup and view all the answers

Flashcards

Personal Selling

A marketing strategy that involves face-to-face interaction with potential customers to sell a product or service.

Public Relations

Maintaining a positive image about a company or business through media, events, and other public communication.

Direct Marketing

A marketing strategy that uses direct mail, email, telemarketing, and other channels to reach individual customers.

Sales Promotion

Incentives, contests, and short-term offers used to encourage immediate purchases or increase product awareness.

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Advertising

Paid communication that uses mass media, such as television, radio, and online platforms, to reach a large audience.

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Brand Engagement

Actions taken by companies to encourage more interactions with their brand.

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Promotional Incentives

Offering discounts, coupons, contests, or special offers to attract customers.

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Loyalty Programs

Programs that reward customers for repeat business and loyalty.

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Engagement Activities

Activities that encourage customers to visit a website, subscribe, or participate in contests.

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Brand Value Dilution

The potential risk of diluting a brand's perceived value by offering too many incentives.

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Publicity

The widespread visibility and awareness of a person, organization, product, or event, often achieved through media coverage or external communications.

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Unpredictable nature of publicity

Publicity relies on the discretion of editorial teams and journalists. The content is not controlled and can be positive, negative, or neutral.

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Reputation

Publicity can significantly enhance the reputation and credibility of a brand or person.

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Wide audience

Publicity is about reaching a large audience and making an impact on public perception.

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Word-of-mouth marketing

Publicity uses word-of-mouth marketing to spread messages and build buzz.

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Two-Step Flow Model

The process where mass media messages reach a large audience through a two-step process: 1. From media to opinion leaders (individuals with influence) and 2. From those leaders to the public.

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Media as a Business

Media outlets are businesses that have a responsibility to inform the public, but they also need to make a profit. These responsibilities can sometimes conflict.

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Impact of New Media

When new media like the internet and social media platforms change how we interact with information and each other, including things like: digitalization, interactivity, mobility, network connectivity and adapted roles for publishers and audiences.

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Media as a Global Village

The idea that media can make the world feel smaller by connecting people across distances, allowing them to share ideas and experiences. This was coined by Marshall McLuhan.

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Newsworthiness

News that is important enough to be shared publicly, determined by journalists based on factors like impact, timeliness, proximity and human interest.

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Ethical Media

Media content that emphasizes solidarity, promotes the right to information while protecting privacy, serves the common good, prioritizes human values over profit, ensures quality, uses reasoned decisions, and avoids biases.

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Media Reflecting its Funders

The idea that those who fund media outlets influence the content, creating a bias in what's reported.

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Legacy Media

Traditional media like newspapers, radio, and television, often contrasted with newer forms of media like the internet.

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Sex

The biological difference between male and female, based on internal and external sex organs, reproductive differences, and genetic makeup, which remains consistent across time, place, and culture.

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Gender

Socially constructed roles, behaviors, expressions, and identities that a society or culture assigns to individuals based on their perceived sex. These notions change over time and across different cultures.

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Persistence of vision

The illusion of movement created by a series of still images presented in rapid succession. This is how our eyes perceive motion in movies and animation.

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Beta Movement

The apparent movement of a stationary object caused by rapidly alternating visual stimuli. This is a technique used in animation and early film to create the illusion of movement.

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Phi Phenomenon

The phenomenon where our brain perceives a continuous movement when two or more stationary lights are flashed in close proximity and rapid succession.

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Production

The process of filming and recording all the necessary elements for a production. This stage involves setting up the location, lighting, sound, and actors, and capturing the scenes according to the script.

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Pre-Production

The process of preparing and organizing all aspects of a film or video project before filming begins. This includes script development, location scouting, casting, creating sets, and budgeting.

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Post-Production

The stage after filming where the raw footage is edited, sound is added, and special effects are created to finalize the film or video. This is the process of transforming raw footage into a finished product.

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Gender Roles

Socially constructed behaviors, activities, and attributes that a society considers appropriate for men and women.

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Sexual Orientation

An individual's physical or emotional connection to a person of the same or opposite sex.

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Gender Inequality

The social, economic, and political disparities between individuals based on their gender.

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Stereotype

A convenient mental picture of what something is like, based on faulty generalizations rather than facts.

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Women in Media: Representation

Women are underrepresented in the media workforce, particularly at senior, decision-making levels.

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Women in Media: Barriers

Barriers to women's participation in the workforce include direct and indirect discrimination, inadequate access to mentors and support networks, and inflexible workplace structures.

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Women in Media: Stereotypes

Advertising often portrays women as objects, uses men to speak for women, and stereotypes women in negative roles.

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Global Media Monitoring Project (GMMP)

The largest and longest-running research on gender in the media, focusing on changing women's representation.

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Study Notes

Aspects of Communications

  • This document outlines various topics within the field of communications.
  • The topics include media, culture, and society; journalism; internet and new media; personal communications; marketing communications; video production; gender; film studies; photography; human communications; visual art and design; communicating with audio; digital games; radio; and media law.
  • Additional details on specific topics are provided in the subsequent pages.

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Aspects Of Communications Exam Notes PDF

Description

Explore a myriad of topics in the field of communications including journalism, media, culture, and personal communications. This quiz covers the essential aspects of modern communication methods such as digital media, marketing communications, and various forms of visual art. Test your knowledge on how these elements interconnect within society.

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