Artificial Intelligence in Public Relations
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Questions and Answers

What is the primary purpose of a policy in an organization?

  • To establish goals for the organization
  • To set rules and guidelines for employees
  • To achieve particular set goals (correct)
  • To evaluate social collaboration

What is the role of the Internal Collaboration Generator?

  • To make employees feel recognized for moving forward with a new communications process
  • To evaluate an organization's policy
  • To research and implement technology
  • To design an action plan for internal communications (correct)

What is the primary responsibility of the PR Technology Tester?

  • To test and implement technology (correct)
  • To design an action plan for internal communications
  • To make employees feel recognized
  • To evaluate social collaboration

What is the result of implementing a management function in an organization?

<p>Achieving particular set goals (A)</p> Signup and view all the answers

What is the goal of an organization's internal communications mode?

<p>To achieve particular set goals (B)</p> Signup and view all the answers

What is a key aspect of the Internal Collaboration Generator's responsibilities?

<p>Designing an action plan (A)</p> Signup and view all the answers

What is one potential application of speech-to-text technology in public relations?

<p>Searching within podcasts or press conferences (C)</p> Signup and view all the answers

What is the purpose of video authenticity monitoring tools in public relations?

<p>To monitor for 'deep fake' videos (A)</p> Signup and view all the answers

What is one potential use of predictive analytics in public relations?

<p>Customizing story angles for journalists based on interests (A)</p> Signup and view all the answers

What is the primary function of natural language generation in public relations?

<p>Producing content and translating it into multiple languages (C)</p> Signup and view all the answers

What is one potential benefit of AI-assisted contact recommendations in public relations?

<p>Targeting media most likely to cover your news (A)</p> Signup and view all the answers

What is the primary goal of AI-assisted contact recommendations in public relations?

<p>To identify reporters who are writing about your industry (D)</p> Signup and view all the answers

What is the primary goal of PR tech tools like Cision Impact and Onclusive?

<p>To attribute sales outcomes to earned media coverage (D)</p> Signup and view all the answers

What is a characteristic of niche networks?

<p>They focus on a specific interest group or demographic (B)</p> Signup and view all the answers

What is a primary function of a news wire?

<p>To deliver up-to-the-minute news to the media and the public (B)</p> Signup and view all the answers

What is a benefit of using niche networks for PR professionals?

<p>Targeting specific audiences or building a professional network (C)</p> Signup and view all the answers

What is the current stage of PR tech tools that attribute sales outcomes to earned media coverage?

<p>In its infancy (C)</p> Signup and view all the answers

What is a key challenge for the PR industry in regards to ROI?

<p>Proving ROI with an objective way (A)</p> Signup and view all the answers

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