18 Questions
What is the primary purpose of a policy in an organization?
To achieve particular set goals
What is the role of the Internal Collaboration Generator?
To design an action plan for internal communications
What is the primary responsibility of the PR Technology Tester?
To test and implement technology
What is the result of implementing a management function in an organization?
Achieving particular set goals
What is the goal of an organization's internal communications mode?
To achieve particular set goals
What is a key aspect of the Internal Collaboration Generator's responsibilities?
Designing an action plan
What is one potential application of speech-to-text technology in public relations?
Searching within podcasts or press conferences
What is the purpose of video authenticity monitoring tools in public relations?
To monitor for 'deep fake' videos
What is one potential use of predictive analytics in public relations?
Customizing story angles for journalists based on interests
What is the primary function of natural language generation in public relations?
Producing content and translating it into multiple languages
What is one potential benefit of AI-assisted contact recommendations in public relations?
Targeting media most likely to cover your news
What is the primary goal of AI-assisted contact recommendations in public relations?
To identify reporters who are writing about your industry
What is the primary goal of PR tech tools like Cision Impact and Onclusive?
To attribute sales outcomes to earned media coverage
What is a characteristic of niche networks?
They focus on a specific interest group or demographic
What is a primary function of a news wire?
To deliver up-to-the-minute news to the media and the public
What is a benefit of using niche networks for PR professionals?
Targeting specific audiences or building a professional network
What is the current stage of PR tech tools that attribute sales outcomes to earned media coverage?
In its infancy
What is a key challenge for the PR industry in regards to ROI?
Proving ROI with an objective way
Explore how artificial intelligence can be used to serve public relations, including speech-to-text technology and AI-assisted contact recommendations.
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