Artificial Intelligence in Public Relations

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What is the primary purpose of a policy in an organization?

To establish goals for the organization
To set rules and guidelines for employees
To achieve particular set goals (correct)
To evaluate social collaboration

What is the role of the Internal Collaboration Generator?

To make employees feel recognized for moving forward with a new communications process
To evaluate an organization's policy
To research and implement technology
To design an action plan for internal communications (correct)

What is the primary responsibility of the PR Technology Tester?

To test and implement technology (correct)
To design an action plan for internal communications
To make employees feel recognized
To evaluate social collaboration

What is the result of implementing a management function in an organization?

Achieving particular set goals (A) Signup and view all the answers

What is the goal of an organization's internal communications mode?

To achieve particular set goals (B) Signup and view all the answers

What is a key aspect of the Internal Collaboration Generator's responsibilities?

Designing an action plan (A) Signup and view all the answers

What is one potential application of speech-to-text technology in public relations?

Searching within podcasts or press conferences (C) Signup and view all the answers

What is the purpose of video authenticity monitoring tools in public relations?

To monitor for 'deep fake' videos (A) Signup and view all the answers

What is one potential use of predictive analytics in public relations?

Customizing story angles for journalists based on interests (A) Signup and view all the answers

What is the primary function of natural language generation in public relations?

Producing content and translating it into multiple languages (C) Signup and view all the answers

What is one potential benefit of AI-assisted contact recommendations in public relations?

Targeting media most likely to cover your news (A) Signup and view all the answers

What is the primary goal of AI-assisted contact recommendations in public relations?

To identify reporters who are writing about your industry (D) Signup and view all the answers

What is the primary goal of PR tech tools like Cision Impact and Onclusive?

To attribute sales outcomes to earned media coverage (D) Signup and view all the answers

What is a characteristic of niche networks?

They focus on a specific interest group or demographic (B) Signup and view all the answers

What is a primary function of a news wire?

To deliver up-to-the-minute news to the media and the public (B) Signup and view all the answers

What is a benefit of using niche networks for PR professionals?

Targeting specific audiences or building a professional network (C) Signup and view all the answers

What is the current stage of PR tech tools that attribute sales outcomes to earned media coverage?

In its infancy (C) Signup and view all the answers

What is a key challenge for the PR industry in regards to ROI?

Proving ROI with an objective way (A) Signup and view all the answers