Aristotle's Communication Model

Aristotle's Model of Communication

• Emphasizes a speaker-centered approach, highlighting the speaker's role as the primary active participant.
• Comprised of four key components: Speaker, Speech, Audience, and Effect.
• Communication flows linearly: from Speaker to Speech, and then to Audience.
• Linear models imply a one-way communication process with no feedback mechanism.
• Three critical elements enhance communication effectiveness:
  • Ethos: Establishes the speaker's credibility and authority in their field.
  • Pathos: Engages the audience emotionally, creating a connection through various feelings.
  • Logos: Emphasizes logical reasoning, ensuring that the speech follows sound argumentative principles.

Shannon-Weaver Model

• Renowned as the mother of all communication models, developed in 1949.
• Depicts communication as a linear process with five core elements:
  • Source: The originator of the message.
  • Transmitter: Converts the message into a signal.
  • Channel: The medium through which the signal travels.
  • Receiver: Decodes the incoming signal back into a message.
  • Destination: The final endpoint of the communication.
• Criticized for omitting feedback, a crucial element that informs the speaker about the audience's understanding.
• Diagram includes significant components:
  • Sender connects through Encoder to the Channel.
  • Channel links to the Decoder, which leads to the Receiver.
  • Noise represents disruptions in communication appearing below the Channel.
  • Feedback indicates responses from the Receiver appearing below them.
• Communication involves the transmission of an Information Source, encoding by the Encoder, signal transmission through the Channel, decoding by the Decoder, and ultimately reaching the Receiver.