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Questions and Answers

Which year did the speaker attend an e-commerce conference in Thailand?

2015

2017

2016

2014 (correct)

What is the speaker's degree in?

Biochemistry (correct)

Business Administration

Physics

Computer Science

What activities is the speaker interested in?

Pilates

Zumba

CrossFit (correct)

Yoga

According to the text, what is the goal of Amazon?

To rank products on top of page one Signup and view all the answers

What are the two main factors that the Amazon ranking algorithm is based on?

Sales velocity and conversion rate Signup and view all the answers

What are some ways to boost sales velocity according to the text?

Ads, outside traffic, and promotions Signup and view all the answers

What is recommended for a great listing according to the text?

Investing in professional photography, videography, and graphic design Signup and view all the answers

According to the text, what is one method used to increase sales velocity and climb the ranks on Amazon?

Using micro influencers and existing fans and followers Signup and view all the answers

What is the main focus of Amazon's algorithm when it comes to product rankings?

Sales volume Signup and view all the answers

What is the recommended frequency for adjusting keyword research and market research on Amazon?

Twice a week Signup and view all the answers

What is the importance of using professional for outside traffic in the Amazon algorithm?

It enhances product visibility Signup and view all the answers

According to the text, what is one of the main requirements for a product to be successful on Amazon?

Having good reviews Signup and view all the answers

What is the purpose of A/B testing mentioned in the text?

To compare different ad campaigns Signup and view all the answers

What is the main benefit of using Amazon DSP ads?

Targeting audiences on Amazon and off Amazon Signup and view all the answers

According to the text, what is one of the advantages of working with the agency mentioned?

They provide monthly progress updates Signup and view all the answers