5-Step Launch Strategy
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Questions and Answers

Which year did the speaker attend an e-commerce conference in Thailand?

  • 2015
  • 2017
  • 2016
  • 2014 (correct)

What is the speaker's degree in?

  • Biochemistry (correct)
  • Business Administration
  • Physics
  • Computer Science

What activities is the speaker interested in?

  • Pilates
  • Zumba
  • CrossFit (correct)
  • Yoga

According to the text, what is the goal of Amazon?

<p>To rank products on top of page one (B)</p> Signup and view all the answers

What are the two main factors that the Amazon ranking algorithm is based on?

<p>Sales velocity and conversion rate (A)</p> Signup and view all the answers

What are some ways to boost sales velocity according to the text?

<p>Ads, outside traffic, and promotions (A)</p> Signup and view all the answers

What is recommended for a great listing according to the text?

<p>Investing in professional photography, videography, and graphic design (D)</p> Signup and view all the answers

According to the text, what is one method used to increase sales velocity and climb the ranks on Amazon?

<p>Using micro influencers and existing fans and followers (D)</p> Signup and view all the answers

What is the main focus of Amazon's algorithm when it comes to product rankings?

<p>Sales volume (C)</p> Signup and view all the answers

What is the recommended frequency for adjusting keyword research and market research on Amazon?

<p>Twice a week (B)</p> Signup and view all the answers

What is the importance of using professional for outside traffic in the Amazon algorithm?

<p>It enhances product visibility (C)</p> Signup and view all the answers

According to the text, what is one of the main requirements for a product to be successful on Amazon?

<p>Having good reviews (A)</p> Signup and view all the answers

What is the purpose of A/B testing mentioned in the text?

<p>To compare different ad campaigns (B)</p> Signup and view all the answers

What is the main benefit of using Amazon DSP ads?

<p>Targeting audiences on Amazon and off Amazon (D)</p> Signup and view all the answers

According to the text, what is one of the advantages of working with the agency mentioned?

<p>They provide monthly progress updates (B)</p> Signup and view all the answers

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