Are You an Off-Road Expert?

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What is sound symbolism?

  • The communication of size through animal calls
  • The use of vowel sounds to convey largeness
  • The technique used by marketers to come up with brand names
  • The relationship between sounds and their meanings (correct)

What should a brand name convey according to the text?

  • Negative qualities in another language
  • Embarrassing meanings to potential customers
  • The personal preferences of the marketing executive
  • Desirable qualities across language boundaries (correct)

What is the relationship between vowel sounds and largeness?

  • Vowel sounds made at the back of the mouth convey largeness (correct)
  • Vowel sounds made at the side of the mouth convey largeness
  • Vowel sounds have no relationship to largeness
  • Vowel sounds made at the front of the mouth convey largeness

What is the purpose of investigating the connections between sounds and meanings?

<p>To discover whether the same meanings are signalled across a range of languages (A)</p> Signup and view all the answers

How can sound symbolism be used by marketers?

<p>To create brand names that convey desirable qualities (C)</p> Signup and view all the answers

What did Barbara Arrowsmith-Young's teacher tell her mother in her presence?

<p>That she would never be able to learn (D)</p> Signup and view all the answers

What did Barbara Arrowsmith-Young's mother do to help her overcome her learning disabilities?

<p>Devised a series of flashcards with numbers and letters (D)</p> Signup and view all the answers

What did Mark Rosenzweig's research on laboratory rats reveal?

<p>That rats given a rich and stimulating environment developed larger brains (C)</p> Signup and view all the answers

What is the concept of 'neuroplasticity'?

<p>The brain continues developing rather than being fixed at birth (C)</p> Signup and view all the answers

What was revolutionary about Barbara Arrowsmith-Young's approach to learning disabilities?

<p>It involved identifying and strengthening cognitive limitations (D)</p> Signup and view all the answers

Flashcards are hidden until you start studying

Study Notes

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

More Like This

Use Quizgecko on...
Open
Browser
Browser