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Questions and Answers

What is sound symbolism?

  • The communication of size through animal calls
  • The use of vowel sounds to convey largeness
  • The technique used by marketers to come up with brand names
  • The relationship between sounds and their meanings (correct)

What should a brand name convey according to the text?

  • Negative qualities in another language
  • Embarrassing meanings to potential customers
  • The personal preferences of the marketing executive
  • Desirable qualities across language boundaries (correct)

What is the relationship between vowel sounds and largeness?

  • Vowel sounds made at the back of the mouth convey largeness (correct)
  • Vowel sounds made at the side of the mouth convey largeness
  • Vowel sounds have no relationship to largeness
  • Vowel sounds made at the front of the mouth convey largeness

What is the purpose of investigating the connections between sounds and meanings?

<p>To discover whether the same meanings are signalled across a range of languages (A)</p> Signup and view all the answers

How can sound symbolism be used by marketers?

<p>To create brand names that convey desirable qualities (C)</p> Signup and view all the answers

What did Barbara Arrowsmith-Young's teacher tell her mother in her presence?

<p>That she would never be able to learn (D)</p> Signup and view all the answers

What did Barbara Arrowsmith-Young's mother do to help her overcome her learning disabilities?

<p>Devised a series of flashcards with numbers and letters (D)</p> Signup and view all the answers

What did Mark Rosenzweig's research on laboratory rats reveal?

<p>That rats given a rich and stimulating environment developed larger brains (C)</p> Signup and view all the answers

What is the concept of 'neuroplasticity'?

<p>The brain continues developing rather than being fixed at birth (C)</p> Signup and view all the answers

What was revolutionary about Barbara Arrowsmith-Young's approach to learning disabilities?

<p>It involved identifying and strengthening cognitive limitations (D)</p> Signup and view all the answers

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