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Architects and Marketers Unite
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Architects and Marketers Unite

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Questions and Answers

From the architect's perspective, what are some factors that need to be considered in developing a marketing strategy?

  • The client's reputation
  • The architect's strengths and capabilities (correct)
  • The client's goals
  • The architect's personal goals

    • From the client's perspective, what should marketing consider?

  • The architect's reputation
  • The architect's financial arrangements
  • The architect's perspective
  • The client's goals and needs (correct)

    • What risks should the architect consider in developing a marketing strategy?

  • Risks related to the place of work
  • Risks related to financial arrangements (correct)
  • Risks related to the client's reputation
  • Risks related to the design team composition

    • Which of the following is NOT a factor that should be considered when determining the competitive position of a practice?

    <p>Number of employees</p> Signup and view all the answers

    What are some techniques for identifying leads in the architectural services industry?

    <p>All of the above</p> Signup and view all the answers

    Which of the following is true about web-based procurement portals?

    <p>They allow organizations to publish procurement opportunities</p> Signup and view all the answers

    What should a practice consider when evaluating the response from a lead?

    <p>All of the above</p> Signup and view all the answers

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