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From the architect's perspective, what are some factors that need to be considered in developing a marketing strategy?
From the architect's perspective, what are some factors that need to be considered in developing a marketing strategy?
- The client's reputation
- The architect's strengths and capabilities (correct)
- The client's goals
- The architect's personal goals
From the client's perspective, what should marketing consider?
From the client's perspective, what should marketing consider?
- The architect's reputation
- The architect's financial arrangements
- The architect's perspective
- The client's goals and needs (correct)
What risks should the architect consider in developing a marketing strategy?
What risks should the architect consider in developing a marketing strategy?
- Risks related to the place of work
- Risks related to financial arrangements (correct)
- Risks related to the client's reputation
- Risks related to the design team composition
Which of the following is NOT a factor that should be considered when determining the competitive position of a practice?
Which of the following is NOT a factor that should be considered when determining the competitive position of a practice?
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What are some techniques for identifying leads in the architectural services industry?
What are some techniques for identifying leads in the architectural services industry?
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Which of the following is true about web-based procurement portals?
Which of the following is true about web-based procurement portals?
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What should a practice consider when evaluating the response from a lead?
What should a practice consider when evaluating the response from a lead?
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