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Questions and Answers
What was the main motivation behind founding Archers in 2019?
What was the main motivation behind founding Archers in 2019?
- To spread the joy of specialty coffee all over the country (correct)
- To explore different walks of life
- To create a diverse and inclusive range of products
- To establish a global coffee trading network
What aspects of the coffee industry did Archers aim to address?
What aspects of the coffee industry did Archers aim to address?
- Promotion of instant coffee consumption
- Expansion of tea culture
- Development of low-cost coffee blends
- Access to properly priced, high-quality green beans and specialty coffee education (correct)
What roles does Archers play in the coffee industry?
What roles does Archers play in the coffee industry?
- Green coffee trader, roastery, and coffee academy (correct)
- Coffee equipment manufacturer, distributor, and retailer
- Coffee shop, event organizer, and coffee importer
- Coffee farm owner, exporter, and barista training center
What enabled the shared ambition of Archers to thrive?
What enabled the shared ambition of Archers to thrive?
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What has been Archers' focus in terms of coffee quality from the start?
What has been Archers' focus in terms of coffee quality from the start?
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