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Analyzing Customer Feedback with Natural Language Processing

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Analyzing Customer Feedback with Natural Language Processing

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Questions and Answers

What is coding in qualitative research?

Summarizing quantitative data into charts

Converting text into numerical data

Assigning labels to words or phrases to identify themes (correct)

Analyzing social media sentiment

Why is it recommended to use words or short phrases when coding customer feedback?

They help in creating pie charts

They are easier to remember, skim, and organize (correct)

They make the data easier to manipulate in Excel

They allow for statistical analysis

What does thematic analysis aim to do?

Identify different themes and relationships in qualitative data (correct)

Convert qualitative data into quantitative data

Summarize all feedback into one theme

Create word clouds from customer feedback

How does thematic analysis extract themes from text?

By analyzing the word and sentence structure Signup and view all the answers

What is an important aspect to consider when analyzing customer feedback?

The types of themes that emerge from the feedback Signup and view all the answers

Which type of feedback is mentioned as part of qualitative feedback a business can collect?

Open-ended surveys Signup and view all the answers

What is qualitative data analysis?

Examining and interpreting non-numerical and unstructured data Signup and view all the answers

Why is coding qualitative data important?

To help quantify common themes in customer language Signup and view all the answers

Which method is becoming the preferred choice for qualitative data analysis?

Automated analysis due to consistency and time efficiency Signup and view all the answers

What is the purpose of assigning codes to qualitative data?

To capture what each response is about and aid in analysis Signup and view all the answers

Which software is commonly used for automated coding of qualitative data?

Text analytics software such as Thematic Signup and view all the answers

What is a key benefit of automating the coding of qualitative data?

Consistency, accuracy, time-saving, and cost-effective analysis Signup and view all the answers