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Analyzing Advertisements and Propaganda

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Questions and Answers

What is the purpose of a slogan that tends to be short and snappy?

To create a sense of familiarity with the product only
To advertise a company's identity across different campaigns (correct)
To emphasize the quality of the product
To compare the product with its competitors

What is the main focus of an advertisement that uses a key quality of the product?

To highlight the benefits of the product
To emphasize a key quality of the product without intervening grammar (correct)
To emphasize the uniqueness of the product
To compare the product with its competitors

Which of the following slogans is an example of a 'our product is...' construction?

Coke Is It (correct)
Fresh to the last slice
Good to the last drop
Happiness is a cigar called Hamlet

What is the purpose of a slogan that takes the form of 'Happiness is...'?

To associate the product with a positive emotion (B) Signup and view all the answers

What is the main difference between a slogan that promotes a company's identity and one that promotes a product?

The focus of the slogan (C) Signup and view all the answers

What is the central message behind traditional commercial advertisements?

To buy this product (D) Signup and view all the answers

Which of the following is an example of a slogan that takes the form of 'we do this...'?

We bring good things to life (A) Signup and view all the answers

Which of the following slogans is associated with Avis car hire?

We try harder (D) Signup and view all the answers

What grammatical form of syntax is often used in advertisements to urge customers to take action?

Imperative (C) Signup and view all the answers

Which of the following slogans is associated with Specsavers opticians?

Choose Your Style At Specsavers (D) Signup and view all the answers

What is the primary purpose of advertisements that use comparisons?

To differentiate the product from competitors (C) Signup and view all the answers

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