Questions and Answers
What is the purpose of a slogan that tends to be short and snappy?
To advertise a company's identity across different campaigns
What is the main focus of an advertisement that uses a key quality of the product?
To emphasize a key quality of the product without intervening grammar
Which of the following slogans is an example of a 'our product is...' construction?
Coke Is It
What is the purpose of a slogan that takes the form of 'Happiness is...'?
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What is the main difference between a slogan that promotes a company's identity and one that promotes a product?
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What is the central message behind traditional commercial advertisements?
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Which of the following is an example of a slogan that takes the form of 'we do this...'?
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Which of the following slogans is associated with Avis car hire?
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What grammatical form of syntax is often used in advertisements to urge customers to take action?
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Which of the following slogans is associated with Specsavers opticians?
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What is the primary purpose of advertisements that use comparisons?
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