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Advertising Techniques Flashcards

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Questions and Answers

What does 'bandwagon' imply in advertising?

Association with nature

A large group of people using the product (correct)

Using a celebrity to endorse a product

Offering coupons and deals

What message does 'rich and famous' convey?

If you want to be related to being famous and rich, buy the product.

What does 'free gifts' refer to in advertising?

Coupons and deals associated with the product.

What is the implication of the 'great outdoors' technique?

The product is associated with nature and outdoor activities. Signup and view all the answers

What message does the 'good times' technique promote?

Buy this product to have fun in your life. Signup and view all the answers

What does a 'testimonial' in advertising indicate?

The product shows its positive outcomes with people who have tried it. Signup and view all the answers

Study Notes

Advertising Techniques

Bandwagon
- Appeals to the desire to fit in, suggesting that a product is widely accepted by a large group.
Rich and Famous
- Utilizes celebrity endorsements or associations with affluent lifestyles to convey prestige and desirability of the product.
Free Gifts
- Promotes offers like coupons or deals, creating a sense of urgency and value that suggests the opportunity is too good to miss.
Great Outdoors
- Links products to nature and a healthy lifestyle, implying that their usage contributes to wellness when displayed in outdoor settings with active individuals.
Good Times
- Features scenes of happiness and social interactions to suggest that purchasing the product will enhance enjoyment and social experiences.
Testimonial
- Showcases real users sharing their positive experiences, reinforcing the message that if the product is effective for others, it can be effective for you as well.

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Description

Explore essential advertising techniques through these flashcards. Each card presents a different concept, such as the Bandwagon effect and the use of celebrities to promote products. Ideal for marketing students or anyone interested in advertising strategies.