Advertising Techniques Flashcards

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Questions and Answers

What does 'bandwagon' refer to in advertising techniques?

A product that is scientifically proven.

A method of appealing to emotions.

A product that promises quality.

Everyone else is buying this product. (correct)

What is a testimonial in advertising?

A celebrity endorses a product.

Define 'emotional appeal' in advertising.

Positive words that make you feel good about buying a product.

What are glittering generalities?

Words and phrases that imply or suggest something without making guarantees. Signup and view all the answers

What does 'snob appeal' suggest in advertising?

Only the elite use this product. Signup and view all the answers

What does 'avant garde' imply?

Be the first to try it! Signup and view all the answers

Define the term 'nurture' in advertising.

Appeal to paternal or maternal instincts. Signup and view all the answers

What is a scientific/statistical claim?

The ad provides some sort of scientific proof or experiment. Signup and view all the answers

What are facts and figures in advertising?

Statistics and objective information used to prove superiority. Signup and view all the answers

What is meant by 'magic ingredient' in advertising?

A suggestion that some miraculous discovery makes the product effective. Signup and view all the answers

Define patriotism in the context of advertising.

Suggests purchasing this product shows love for your country. Signup and view all the answers

What does 'plain folks' imply?

The product is practical and of good value for ordinary people. Signup and view all the answers

Who is a consumer?

Any person who buys and uses up a product. Signup and view all the answers

What does it mean to endorse a product?

To give approval for a product, often by celebrities. Signup and view all the answers

What does it mean to imply something in advertising?

To suggest something that is not explicitly stated. Signup and view all the answers

Define guarantee in advertising.

A promise of quality or length of use. Signup and view all the answers

What is an option in advertising?

An extra feature, usually for an additional price. Signup and view all the answers

What is a symbol in advertising?

An object that stands for something else. Signup and view all the answers

Define technique in the context of advertising.

A method or way of doing something. Signup and view all the answers

What does vanity refer to in advertising?

Inflated pride in yourself or appearance. Signup and view all the answers

Study Notes

Advertising Techniques

Bandwagon: Appeals to the desire to fit in, suggesting that the product is popular and that one should not miss out.
Testimonial: Celebrities endorse products, leveraging their fame to imply that if it’s good enough for them, it’s good enough for the consumer.
Emotional Appeal: Utilizes positive language to instill good feelings about a product, encouraging buyers through emotional connection.
Glittering Generalities: Uses vague but attractive terms that suggest quality without offering concrete evidence or promises.
Snob Appeal: Targets a sense of exclusivity, suggesting that using the product aligns the consumer with an elite group.
Avant Garde: Encourages consumers to be trendsetters, framing the product as cutting-edge or ahead of its time.
Nurture: Appeals to protective instincts towards animals or children, invoking a desire to care for and nurture.
Scientific/Statistical Claim: Offers scientific evidence, utilizing specific numbers or impressive-sounding qualities to validate the product.
Facts and Figures: Presents statistical data as proof of a product’s effectiveness, such as performance metrics in cars.
Magic Ingredient: Hints at a remarkable or extraordinary component that enhances the product's effectiveness or desirability.
Patriotism: Connects purchasing decisions to national pride, implying that buying the product is an act of love for one’s country.
Plain Folks: Suggests the product is practical and valuable for the average consumer by portraying typical families using it.
Consumer: Defined as an individual who purchases and utilizes products, emphasizing the role of consumers in the market.
Endorse: Indicates approval or support of a product, often through celebrity associations or public figures.
Imply: Refers to suggesting a meaning without explicit statements, such as linking attractiveness to success.
Guarantee: Represents a promise regarding the product's quality, often including a commitment to repair or replace within a specified time.
Option: Describes additional features available for the product often at an extra cost, enhancing customization.
Symbol: Represents deeper meanings—like associating a car with success or beautiful hair with happiness.
Technique: Defined as a method for accomplishing tasks, highlighting the varied strategies in advertising.
Vanity: Reflects an excessive pride in oneself or one’s appearance, often exploited in marketing strategies.

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Description

Test your knowledge of key advertising techniques with these flashcards. Learn definitions and examples of popular concepts like bandwagon, testimonial, and emotional appeal. Perfect for students or anyone interested in understanding marketing strategies.