Podcast
Questions and Answers
Why do advertisers use multiple synonyms in their marketing messages?
Why do advertisers use multiple synonyms in their marketing messages?
- To appeal to a wider audience
- To create a sense of authenticity
- To create a sense of hyperbole (correct)
- To emphasize the uniqueness of their product
What is the term for the rhetorical device of exaggerating a statement beyond its literal meaning?
What is the term for the rhetorical device of exaggerating a statement beyond its literal meaning?
- Allusion
- Personification
- Metaphor
- Hyperbole (correct)
What is the basis of the oldest marketing trick exploited by advertisers?
What is the basis of the oldest marketing trick exploited by advertisers?
- The creation of slogans
- The emphasis on new products (correct)
- The use of humor in advertisements
- The use of celebrities in advertisements
What is the main idea of the statement 'you can tell the ideals of a nation by its advertisements'?
What is the main idea of the statement 'you can tell the ideals of a nation by its advertisements'?
What is the common feature of the adjectives listed in the text, such as beautiful, great, and wonderful?
What is the common feature of the adjectives listed in the text, such as beautiful, great, and wonderful?
What is the significance of the adjective 'new' in the context of advertising?
What is the significance of the adjective 'new' in the context of advertising?
The Greenpeace advert in Fig. 1.09 uses the phrase 'women and children first'.
The Greenpeace advert in Fig. 1.09 uses the phrase 'women and children first'.
The use of hyperbole in advertising is a subtle and understated technique.
The use of hyperbole in advertising is a subtle and understated technique.
The lists of adjectives from the USA and Britain are vastly different.
The lists of adjectives from the USA and Britain are vastly different.
The adjective 'new' is only used to describe technological advancements.
The adjective 'new' is only used to describe technological advancements.
Audiences never tire of hearing hyperbolic language used to describe products.
Audiences never tire of hearing hyperbolic language used to describe products.
The phrase 'you can tell the ideals of a nation by its advertisements' is a quote from a modern advertising expert.
The phrase 'you can tell the ideals of a nation by its advertisements' is a quote from a modern advertising expert.
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