Analyzing Advertisements and Cultural Influences
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Questions and Answers

Why do advertisers use multiple synonyms in their marketing messages?

  • To appeal to a wider audience
  • To create a sense of authenticity
  • To create a sense of hyperbole (correct)
  • To emphasize the uniqueness of their product

    • What is the term for the rhetorical device of exaggerating a statement beyond its literal meaning?

  • Allusion
  • Personification
  • Metaphor
  • Hyperbole (correct)

    • What is the basis of the oldest marketing trick exploited by advertisers?

  • The creation of slogans
  • The emphasis on new products (correct)
  • The use of humor in advertisements
  • The use of celebrities in advertisements

    • What is the main idea of the statement 'you can tell the ideals of a nation by its advertisements'?

    <p>The values of a nation are reflected in its advertisements.</p> Signup and view all the answers

    What is the common feature of the adjectives listed in the text, such as beautiful, great, and wonderful?

    <p>They are all hyperbolic</p> Signup and view all the answers

    What is the significance of the adjective 'new' in the context of advertising?

    <p>It is used to imply that the product is improved</p> Signup and view all the answers

    The Greenpeace advert in Fig. 1.09 uses the phrase 'women and children first'.

    <p>True</p> Signup and view all the answers

    The use of hyperbole in advertising is a subtle and understated technique.

    <p>False</p> Signup and view all the answers

    The lists of adjectives from the USA and Britain are vastly different.

    <p>False</p> Signup and view all the answers

    The adjective 'new' is only used to describe technological advancements.

    <p>False</p> Signup and view all the answers

    Audiences never tire of hearing hyperbolic language used to describe products.

    <p>False</p> Signup and view all the answers

    The phrase 'you can tell the ideals of a nation by its advertisements' is a quote from a modern advertising expert.

    <p>False</p> Signup and view all the answers

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