Undressing the Toys R Us Ad: Advertising as a Cultural Force Quiz

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How does research suggest advertising impacts children?

Has no effect on children's attitudes and behaviors
Does not impact children at all
Positively influences children's psychological development
Negatively influences children's psychological development (correct)

What is one positive aspect of advertising to children mentioned in the text?

Encourages children to avoid consumerism
Helps socialize children as consumers (correct)
Makes children less informed about products
Limits children's exposure to advertisements

Why is it important to analyze ads directed towards children?

To limit the impact of advertising on children (correct)
To increase negative consequences
To eliminate all advertising aimed at children
To encourage excessive consumption in children

What was the purpose of the 'Today we play' campaign for Toys “R” Us?

To encourage kids to keep playing with toys (A) Signup and view all the answers

Which term best describes the role of advertising on children according to the text?

Beneficial (B) Signup and view all the answers

What does the text suggest about the impact of advertising on children's socialization?

Advertising can help socialize children as consumers (C) Signup and view all the answers

What is the main focus of the ad discussed in the text?

Promoting the importance of play in children's development (A) Signup and view all the answers

What does the ad want children to believe about playing?

Children should prioritize playing over other activities parents want them to do (C) Signup and view all the answers

What association does the ad try to create between emotions and the Toys “R” Us brand?

Fun, laughter, and friendship (C) Signup and view all the answers

What does the use of humor in the ad primarily aim to achieve?

To entertain and engage viewers (B) Signup and view all the answers

According to Frith (1998), what is the next aspect presented after discussing the cultural or ideological meaning?

Societal norms (D) Signup and view all the answers

Which statement accurately reflects the advertiser's intention in promoting play through the ad?

Promoting play as an important aspect of child development (A) Signup and view all the answers

What societal beliefs about education are mentioned in the text?

Education is essential for political progress (A) Signup and view all the answers

How does the advertisement mentioned in the text challenge societal beliefs?

By suggesting that children do not need school or lessons (B) Signup and view all the answers

What is one of the unintended consequences of the advertisement according to the text?

Undermining parents' authority and decisions (C) Signup and view all the answers

Why is it important for ad agencies to be socially responsible when advertising to children?

To limit unintended consequences in advertisements (A) Signup and view all the answers

How does 'The Great Speech' use humor according to the text?

To degrade the significance of studying and learning (B) Signup and view all the answers

What does the text imply about the necessity of play dates in children's lives?

They should be prioritized over lessons and school (B) Signup and view all the answers

What is the potential consequence of children being continuously exposed to media where they can go against their parents?

They may cultivate a belief that parents do not have authority. (A) Signup and view all the answers

In the context of the parent-child relationship, what impact may rewarding disobedience with play time have on children?

They may learn to associate disobedience with rewards. (C) Signup and view all the answers

How might children perceive their access to disposable income in the scenario described?

It may decrease due to changes in the parent-child dynamic. (C) Signup and view all the answers

What could be a long-term consequence for advertisers who encourage children to be independent decision-makers?

Decrease in profits due to altered parent-child relationships. (C) Signup and view all the answers

How does cultivation theory suggest repeated exposure to certain media messages affects individuals?

It shapes their view of reality according to the messages. (B) Signup and view all the answers

What might have made the Today we play campaign effective for Toys “R” Us?

Launching the campaign with specific unique selling points (USP). (C) Signup and view all the answers

What is the primary focus of a USP?

Filling a unique space in the market (C) Signup and view all the answers

What aspect did Toys “R” Us miss when releasing The Great Speech campaign?

Connecting with consumers through screens (B) Signup and view all the answers

Why did the use of young children in The Great Speech ad campaign seem effective?

To build a connection with consumers through identification (C) Signup and view all the answers

What did Toys “R” Us fail to do in terms of adapting to market changes?

Miss out on adapting to technological changes in 2017 (A) Signup and view all the answers

What could have improved the effectiveness of The Great Speech campaign according to the text?

Adapting to the technological change affecting children (B) Signup and view all the answers

How did Toys “R” Us miss out on connecting with their key customers in The Great Speech campaign?

By not adapting to the increase in children's screen time (C) Signup and view all the answers