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International Advertising and Cultural Differences

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Questions and Answers

Why is it important for companies to consider language when advertising internationally?

To avoid copyright infringement in foreign countries
To ensure the product reaches its destination safely
To bypass import/export restrictions
To prevent unintentional humorous or strange meanings (correct)

What is one of the problems companies can face when advertising products in other countries?

Misunderstanding cultural nuances
Logistics and shipping challenges
Language translation issues (correct)
Difficulty in finding suitable advertising agencies

What was the issue with the name 'Vista' for a computer product in some eastern European languages?

It had a confusing pronunciation for non-English speakers
It meant 'chicken' which was inappropriate for a technology product (correct)
It had no impact as the company marketed the product differently
It sounded similar to an offensive word in the local language

Why do companies need to be aware of color meanings when advertising internationally?

To avoid using colors with negative connotations in certain cultures (D) Signup and view all the answers

What is the significance of the color red in many countries' cultures?

It signifies joy and good luck (B) Signup and view all the answers

Why is it important for companies to understand the meaning of colors in the country where they are selling their products?

To avoid offending local customs or traditions (B) Signup and view all the answers

Which aspect of international advertising did the example of 'Vista' illustrate?

'Lost in translation' issues in product naming (D) Signup and view all the answers

How did the article illustrate the impact of language mistakes on international advertising?

By sharing a story about a product name with an unintended meaning in another language (D) Signup and view all the answers

What lesson can companies learn from the example of 'Vista' in international advertising?

The need for thorough linguistic checks before finalizing product names or slogans (A) Signup and view all the answers

What could happen if a company overlooks the cultural significance of colors in international advertising?

The product may be perceived differently or negatively in certain cultures (D) Signup and view all the answers

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