Podcast
Questions and Answers
What is the primary goal of the Digital Marketing team?
What is the primary goal of the Digital Marketing team?
Which team is responsible for purchasing advertisements in print publications?
Which team is responsible for purchasing advertisements in print publications?
What is the advertised mission of AHF's advertising efforts?
What is the advertised mission of AHF's advertising efforts?
What service does the Web Development team provide in partnership with the IT team?
What service does the Web Development team provide in partnership with the IT team?
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Which of the following is NOT a type of advertisement purchased by the Media Planning team?
Which of the following is NOT a type of advertisement purchased by the Media Planning team?
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Study Notes
Advertising and Marketing at AHF
- Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.
Web Development Team
- Provides website design, development, security, and maintenance services.
- Collaborates with the IT team to deliver these services.
Media Planning Team
- Specializes in scoping and purchasing out-of-home (OOH) advertising.
- OOH includes outdoor, public transport, radio, and print publications that accept advertising.
Digital Marketing Team
- Responsible for ongoing online ad campaigns.
- Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.
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Description
Learn about the advertising efforts at AHF, including web development, media planning, and digital marketing. Understand how they work together to forward the organization's mission.
