AHF Advertising and Marketing

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Questions and Answers

What is the primary goal of the Digital Marketing team?

To provide security and maintenance services for AHF's websites
To drive awareness and in-store visits nationwide (correct)
To purchase outdoor and public transport advertisements
To design and develop websites for AHF

Which team is responsible for purchasing advertisements in print publications?

Media Planning team (correct)
Digital Marketing team
IT team
Web Development team

What is the advertised mission of AHF's advertising efforts?

To raise funds for specific causes
To raise consciousness and forward the mission of AHF (correct)
To promote internal job openings
To sell products online

What service does the Web Development team provide in partnership with the IT team?

<p>Website design, development, security, and maintenance services (C)</p> Signup and view all the answers

Which of the following is NOT a type of advertisement purchased by the Media Planning team?

<p>Television advertisements (C)</p> Signup and view all the answers

Study Notes

Advertising and Marketing at AHF

Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.

Web Development Team

Provides website design, development, security, and maintenance services.
Collaborates with the IT team to deliver these services.

Media Planning Team

Specializes in scoping and purchasing out-of-home (OOH) advertising.
OOH includes outdoor, public transport, radio, and print publications that accept advertising.

Digital Marketing Team

Responsible for ongoing online ad campaigns.
Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.

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Description

Learn about the advertising efforts at AHF, including web development, media planning, and digital marketing. Understand how they work together to forward the organization's mission.