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Questions and Answers
What is the primary goal of the Digital Marketing team?
What is the primary goal of the Digital Marketing team?
- To provide security and maintenance services for AHF's websites
- To drive awareness and in-store visits nationwide (correct)
- To purchase outdoor and public transport advertisements
- To design and develop websites for AHF
Which team is responsible for purchasing advertisements in print publications?
Which team is responsible for purchasing advertisements in print publications?
- Media Planning team (correct)
- Digital Marketing team
- IT team
- Web Development team
What is the advertised mission of AHF's advertising efforts?
What is the advertised mission of AHF's advertising efforts?
- To raise funds for specific causes
- To raise consciousness and forward the mission of AHF (correct)
- To promote internal job openings
- To sell products online
What service does the Web Development team provide in partnership with the IT team?
What service does the Web Development team provide in partnership with the IT team?
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Which of the following is NOT a type of advertisement purchased by the Media Planning team?
Which of the following is NOT a type of advertisement purchased by the Media Planning team?
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Study Notes
Advertising and Marketing at AHF
- Advertising efforts at AHF aim to push boundaries, raise consciousness, and make a tangible impact on the organization's mission.
Web Development Team
- Provides website design, development, security, and maintenance services.
- Collaborates with the IT team to deliver these services.
Media Planning Team
- Specializes in scoping and purchasing out-of-home (OOH) advertising.
- OOH includes outdoor, public transport, radio, and print publications that accept advertising.
Digital Marketing Team
- Responsible for ongoing online ad campaigns.
- Campaigns aim to drive awareness and in-store visits to each of AHF's divisions nationwide.
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