Paid Media Session 18 Quiz
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Questions and Answers

What is the main focus of offline marketing?

  • Utilizing traditional offline media for advertising (correct)
  • Reaching customers through digital channels
  • Directly engaging with customers in person
  • Connecting with customers through social media influencers

    • Which of the following is NOT listed as a benefit of print offline media in the text?

  • Testing Regional & Local Markets
  • Connecting with high digital consumers (correct)
  • Brand Awareness
  • Impulse consideration with omnichannel media experience

    • What is the key factor that differentiates offline media consumption for late nights according to the text?

  • The shift from free-to-air TV to Pay TV during late hours
  • The attention span of viewers during late night consumption (correct)
  • The type of ads shown during late night television
  • The availability of social media content late at night

    • In offline media planning, what does 'SHIFT TO DIGITAL & ADDRESSABLE MEDIA' likely refer to?

    <p>Moving towards integrating digital and targeted advertising alongside traditional offline media</p> Signup and view all the answers

    What does the text emphasize about the fragmentation in audiovisual consumption?

    <p>Audiences are now more concentrated around specific content rather than diverse shows</p> Signup and view all the answers

    Which factor makes offline media consumption more relevant for individuals aged 45 years old?

    <p>Offline media drives higher engagement among this age group</p> Signup and view all the answers

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