Agricultural Marketing and AGMARK Standards

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What is the role of Agmark laboratories in agricultural marketing?

Agmark laboratories test the quality of agricultural produce, ensuring compliance with established standards and providing confidence to buyers.

What consequences do graders face if their produce fails to meet quality standards?

If the produce is below standards, the grader's license is cancelled and legal action is initiated against them.

What does the AGMARK label signify?

The AGMARK label indicates that a product meets the quality and purity standards set by the Agricultural Marketing Advisor.

Why is storage considered an important function in agriculture?

Storage helps to preserve goods, protects them from deterioration, and ensures a supply during times of scarcity. Signup and view all the answers

What are the characteristics of warehouses used in agricultural storage?

Warehouses are scientific storage structures designed to protect both the quantity and quality of stored agricultural products. Signup and view all the answers

Explain the significance of the Agricultural Marketing Advisor in the AGMARK certification process.

The Agricultural Marketing Advisor is responsible for implementing the provisions of the grading and marking act and suggesting modifications. Signup and view all the answers

How many licenses are estimated to be issued under the AGMARK certification mark?

Approximately 14,000 licenses are issued for manufacturing and marketing products under the AGMARK certification mark. Signup and view all the answers

What does 'time utility' mean in the context of agricultural storage?

'Time utility' refers to the ability to hold and preserve goods until they are needed for consumption, thereby managing supply and demand. Signup and view all the answers

What is a primary role of wholesale markets in the supply chain?

To connect suppliers with buyers through bulk transactions. Signup and view all the answers

How do wholesale markets contribute to competitive pricing?

They foster competition among suppliers, leading to lower prices for goods. Signup and view all the answers

What are the different types of ownership mentioned in the procurement pattern?

Individual, Partnership, Corporate, and Any other. Signup and view all the answers

What types of transactions primarily occur in wholesale markets?

Business-to-business (B2B) transactions. Signup and view all the answers

Identify two marketing costs that a business may incur on vegetables annually.

Electricity Charges and Communication Charges. Signup and view all the answers

Why are goods in wholesale markets often sold at lower prices?

Because they are sold in bulk, allowing for discounted pricing. Signup and view all the answers

What is the significance of knowing the wastages during cleaning and grading?

It helps in assessing the efficiency of the cleaning process and minimizing losses. Signup and view all the answers

What is one consequence of lacking wholesale markets in food distribution?

Price transparency is undermined, resulting in higher transaction costs. Signup and view all the answers

List three modes of packing for vegetables mentioned in the content.

Gunny Bag, Wooden Box, Plastic Crates. Signup and view all the answers

List one example of a type of wholesale market.

Wholesale food markets. Signup and view all the answers

What are two constraints faced by intermediaries in the wholesale market?

Irregular Demand fluctuations and Competition from modern wholesalers. Signup and view all the answers

How do wholesale markets enhance access to market information?

By creating conditions for transparent price discovery. Signup and view all the answers

What type of facilities do intermediaries expect to improve their operations?

Cold storage facility and Mechanised handling facility. Signup and view all the answers

In what way do wholesale markets support increased output and productivity?

They promote stable markets for local produce and reduce marketing costs. Signup and view all the answers

How does information flow impact the procurement process in the wholesale market?

It enables better decision-making and enhances coordination among stakeholders. Signup and view all the answers

Why is it important to consider the distance transported in vegetable transactions?

It affects logistics costs and the freshness of the vegetables upon delivery. Signup and view all the answers

What role does warehousing play in the management of national agricultural wealth?

Warehousing protects stored produce from pests and moisture, thereby preserving agricultural products and reducing post-harvest losses. Signup and view all the answers

List the three levels of value addition or processing of farm products.

<ol> <li>Post-harvest or Primary Processing, 2) Secondary Processing, 3) Higher End Processing.</li> </ol> Signup and view all the answers

How does the processing of agricultural commodities add value?

Processing changes the original form of a commodity, making it more valuable and closer to human consumption. Signup and view all the answers

What is the main objective of the buying activity in agricultural marketing?

The main objective is to purchase the right goods at the right time, place, quantity, and price. Signup and view all the answers

Describe the function of price stabilization within the warehousing scheme.

Price stabilization aims to prevent wide fluctuations in market prices of agricultural products. Signup and view all the answers

What does higher end processing involve?

Higher end processing involves supply chain management, modern technology, and branding of processed foods. Signup and view all the answers

How does market intelligence function within the warehousing system?

Market intelligence involves gathering and analyzing data to inform decision-making about pricing and supply. Signup and view all the answers

What are some examples of secondary processing of agricultural products?

Examples include packaging of packed flour, suji, rice, and fruit pulp. Signup and view all the answers

What is the primary purpose of Uzhavar Santhais in Tamil Nadu?

The primary purpose of Uzhavar Santhais is to facilitate direct marketing for farmers, allowing them to sell their produce directly to consumers. Signup and view all the answers

How are the shops allotted to farmers at Uzhavar Santhais?

Shops are allotted to farmers on a first come first served basis and are not permanently assigned. Signup and view all the answers

What additional support is provided to farmers for transporting their produce to Uzhavar Santhais?

Farmers are permitted to transport their produce without any fee for their luggage during special trips from the villages. Signup and view all the answers

Mention one sustainability practice associated with Uzhavar Santhais.

Vermicomposting of vegetable wastes is one sustainability practice being implemented at Uzhavar Santhais. Signup and view all the answers

What facilities are provided to ensure the comfort of consumers and farmers at the Uzhavar Santhais?

Facilities such as canteens, toilets, telephone services, and vehicle stands are provided. Signup and view all the answers

Who oversees the functioning of Uzhavar Santhais at the district level?

The District Collector coordinates the operations of Uzhavar Santhais in the districts. Signup and view all the answers

What milestone event occurred on November 14, 1999, regarding Uzhavar Santhais?

The first Uzhavar Santhai was inaugurated in Madurai on November 14, 1999. Signup and view all the answers

How many Uzhavar Santhais were established by April 30, 2001?

A total of 103 Uzhavar Santhais were established by April 30, 2001. Signup and view all the answers

What is the purpose of issuing photo identity cards to farmers in Uzhavar Sandai?

To identify the land owner and provide details about their farm and produce. Signup and view all the answers

How often must farmers renew their identity cards and what aspect is updated?

Every six months, with updates on the vegetables grown in their fields. Signup and view all the answers

Describe the method used for stall allotment in Farmer's Markets.

Stalls are allotted either by a lottery system or on a first-come, first-served basis. Signup and view all the answers

What is the role of the market committee in price fixation of vegetables?

They communicate moderate wholesale prices and consult with the farmers' committee to set retail prices. Signup and view all the answers

Explain the function of the public address system at the Uzhavar Sandai.

It is used to announce vegetable prices to raise awareness among consumers and farmers. Signup and view all the answers

What process do farmers go through upon entering the Farmers market?

Farmers register their details, receive a token, and are provided with weighing scales. Signup and view all the answers

In what way are transport facilities coordinated for farmers participating in the Uzhavar Sandai?

Transport facilities are arranged through a tie-up with the state transport department. Signup and view all the answers

What is the main objective of Agricultural Producers Cooperative Marketing Societies?

To facilitate the marketing of agricultural produce at remunerative prices for farmers. Signup and view all the answers

AGMARK

A quality certification mark for agricultural produce, indicating purity and quality based on standards set by the Agricultural Marketing Advisor.

Grading and Labeling (AGMARK)

The process of assessing and classifying agricultural products based on standards, and using specific labels to denote the grade.

Storage (Marketing Function)

Holding and preserving goods from production to consumption, increasing time usefulness by protecting against deterioration and ensuring supply during scarcity.

Warehousing

Scientific storage structures built to protect the quantity and quality of stored goods, involving taking responsibility for storage.