Advertising vs Publicity

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Questions and Answers

Most often, the firm will decide on satisfying only a ______ of what the target market wants

portion

A marketing strategy will be crafted to achieve that ______

goal

The firm will decide on satisfying only a ______ of what the target market wants

portion

A marketing strategy is crafted to achieve that ______

<p>goal</p> Signup and view all the answers

The firm will decide on satisfying only a portion of what the ______ wants

<p>target market</p> Signup and view all the answers

The amount of money paid by the customer to the selling firm so the customer can use the product.

<p>Price</p> Signup and view all the answers

The __________ paid by the customer to the selling firm so the customer can use the product.

<p>cost</p> Signup and view all the answers

The amount of money _______ by the customer to the selling firm so the customer can use the product.

<p>spent</p> Signup and view all the answers

The amount of money paid by the ________ to the selling firm so the customer can use the product.

<p>client</p> Signup and view all the answers

The amount of money paid by the customer to the selling firm so the customer can use the ________.

<p>product</p> Signup and view all the answers

Some of the marketing activities where technology can be useful are: Generation of marketing information in retail establishments through ______.

<p>computers</p> Signup and view all the answers

Some of the marketing activities where technology can be useful are: Generation of marketing information in ______ establishments through computers.

<p>retail</p> Signup and view all the answers

Some of the marketing activities where ______ can be useful are: Generation of marketing information in retail establishments through computers.

<p>technology</p> Signup and view all the answers

Some of the ______ activities where technology can be useful are: Generation of marketing information in retail establishments through computers.

<p>marketing</p> Signup and view all the answers

Some of the marketing activities where technology can be ______ are: Generation of marketing information in retail establishments through computers.

<p>useful</p> Signup and view all the answers

When mass selling is in paid form, it is called ______; when in unpaid form, it is called publicity.

<p>advertising</p> Signup and view all the answers

When mass selling is in ______ form, it is called advertising; when in unpaid form, it is called publicity.

<p>paid</p> Signup and view all the answers

When mass selling is in paid form, it is called advertising; when in ______ form, it is called publicity.

<p>unpaid</p> Signup and view all the answers

When ______ selling is in paid form, it is called advertising; when in unpaid form, it is called publicity.

<p>mass</p> Signup and view all the answers

When mass selling is in paid form, it is called advertising; when in unpaid form, it is called ______.

<p>publicity</p> Signup and view all the answers

Oligopoly is that market situation where a few firms compete in a given ______

<p>industry</p> Signup and view all the answers

In oligopoly, a few firms have significant ______ power

<p>market</p> Signup and view all the answers

The presence of a few firms in an industry can lead to ______ competition

<p>intense</p> Signup and view all the answers

Oligopoly can result in firms engaging in strategic ______ behavior

<p>pricing</p> Signup and view all the answers

In oligopoly, firms may focus on differentiating their products to gain ______ advantage

<p>competitive</p> Signup and view all the answers

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Study Notes

Marketing Strategy

  • Firms typically satisfy only a portion of target market desires.
  • Specific marketing strategies are developed to meet selected market needs.

Pricing

  • The amount charged by customers for access to a product is referred to as the price.
  • Pricing is crucial for determining consumer purchase intentions and overall revenue.

Technology in Marketing

  • Technology aids in generating marketing information within retail establishments through various platforms, particularly computers.
  • Utilizing technology enhances data collection and analysis in marketing activities.

Mass Selling

  • Paid mass selling is known as advertising, while unpaid communication refers to publicity.
  • Effective differentiation between advertising and publicity influences brand perception and customer engagement.

Oligopoly Market Structure

  • Oligopoly describes a market dominated by a small number of firms, limiting competition.
  • These firms possess significant market power and can influence prices and industry standards.
  • The few firms in an oligopoly may lead to limited competition, prompting strategic behavior among them.
  • Firms often differentiate their products to secure a competitive edge within an oligopolistic market.

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