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Advertising Standards in Ireland

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Questions and Answers

What is a key recommendation regarding marketing aimed at children?

It should be appropriate for their knowledge and maturity level. (correct)

It must always include promotional materials for adults.

It should aim to increase sales regardless of content.

It can encourage risky behaviors as a form of excitement.

Which of the following is NOT one of the principles governing sponsorship and advertising according to the ASAI?

Both parties should fulfill their sponsorship obligations.

The agreement's terms must be clear and easy to understand.

Organisations must prioritize profit over consumer impact. (correct)

It must be legal, decent, truthful, and honest.

What should organisations consider when making marketing material?

The preferences of their biggest competitors.

The potential environmental impacts of their products.

The latest social media trends.

How it will influence consumer behaviour and responsibility. (correct)

How are children addressed in the ASAI's guidelines on advertising?

<p>They should not face situations challenging their morals.</p> Signup and view all the answers

What must both parties in a sponsorship agreement strive to do?

<p>Fulfill their sponsorship obligations to the best of their abilities.</p> Signup and view all the answers

Study Notes

Code of Practice Overview

A set of rules governing behavior and actions in various sectors.

Advertising Standards Authority in Ireland (ASAI)

ASAI provides guidelines for sponsorship and advertising practices in sports.
Encourages sports organizations to incorporate ASAI's recommendations when selecting sponsors.

Key Advertising and Sponsorship Guidelines

Advertisements must be legal, decent, truthful, and honest.
Marketing initiatives should prioritize consumer responsibility and consider potential impacts on consumers.

Clarity in Agreements

Terms and conditions of sponsorship agreements should be clear and comprehensible for both parties.
Both sponsorship parties are expected to fulfill their obligations diligently.

Marketing to Children

Marketing targeted at children must be suitable for their developmental understanding and maturity.
Strategies acceptable for teenagers might not be appropriate for younger audiences.

Ethical Considerations for Children

Children should not be encouraged to break laws or engage in unsafe behaviors.
Marketing should avoid putting children in morally challenging situations or conflicting with parental loyalty.

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Description

This quiz explores the Advertising Standards Authority's guidelines for sponsorship and advertising in Ireland. It focuses on the principles that ensure marketing practices are legal, decent, truthful, and responsible towards consumers. Test your knowledge on these important rules and their impact on the industry.