Advertising Objectives and Legal Environment Quiz
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Questions and Answers

What has made advertising more complicated over the past two decades?

  • The decline in audience exposure to advertising
  • The emergence of social media, mobile, and electronic mail (correct)
  • The decrease in traditional media like print and broadcast
  • The reduced collaboration between departments for advertisement creation

    • What is essential for creating an effective advertisement?

  • Independent work by each department without collaboration
  • Lack of consideration for guidelines
  • Joint collaboration between several departments and even external suppliers (correct)
  • Overwhelming the audience with advertising prospects

    • What is the primary objective of an effective advertising plan?

  • To overwhelm the audience with advertising prospects
  • To collaborate with external suppliers for advertisement development
  • To create advertisements that stand out in the clutter of mass advertising (correct)
  • To use traditional media like print and broadcast for advertising

    • What is a key consideration for attaining the desired objective in advertising?

    <p>Careful planning and collaboration</p> Signup and view all the answers

    What is a result of not developing an advertisement that stands out in mass advertising clutter?

    <p>Advertisements might get lost in the clutter</p> Signup and view all the answers

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