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Questions and Answers
What has made advertising more complicated over the past two decades?
What has made advertising more complicated over the past two decades?
- The decline in audience exposure to advertising
- The emergence of social media, mobile, and electronic mail (correct)
- The decrease in traditional media like print and broadcast
- The reduced collaboration between departments for advertisement creation
What is essential for creating an effective advertisement?
What is essential for creating an effective advertisement?
- Independent work by each department without collaboration
- Lack of consideration for guidelines
- Joint collaboration between several departments and even external suppliers (correct)
- Overwhelming the audience with advertising prospects
What is the primary objective of an effective advertising plan?
What is the primary objective of an effective advertising plan?
- To overwhelm the audience with advertising prospects
- To collaborate with external suppliers for advertisement development
- To create advertisements that stand out in the clutter of mass advertising (correct)
- To use traditional media like print and broadcast for advertising
What is a key consideration for attaining the desired objective in advertising?
What is a key consideration for attaining the desired objective in advertising?
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What is a result of not developing an advertisement that stands out in mass advertising clutter?
What is a result of not developing an advertisement that stands out in mass advertising clutter?
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