Advertising Fundamentals

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Questions and Answers

What activity do businessmen engage in to increase sales?

Advertising

What does the American Marketing Association define advertising as?

Any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor.

Advertising is a direct contact method with customers.

False

The cost of the advertisement is borne by the sponsor.

True Signup and view all the answers

Advertising helps in educating customers about different products and their use.

True Signup and view all the answers

Salesmen get no help from advertising while selling goods and services to customers.

False Signup and view all the answers

Which of the following is NOT a feature of advertising?

Direct contact with customers Signup and view all the answers

What is one advantage of newspaper advertising?

Wide circulation and cost-effectiveness. Signup and view all the answers

What are periodicals?

Publications that come out regularly but not daily, such as magazines and journals. Signup and view all the answers

Which of the following is NOT an advantage of radio advertising?

Has a strong visual impact Signup and view all the answers

Why has television become a popular medium for advertising?

It appeals to both eye and ear, allowing demonstration of products. Signup and view all the answers

The main purpose of advertising is to communicate _______ to the customers.

message Signup and view all the answers

Match the following advertisements with their media:

Advertisement of Birla White Cement = Other media Advertisement of ICICI bank = Print Media Advertisement of Maggie Noodles = Electronic Media Signup and view all the answers

Which of the following are not the features of advertising?

Personal presentation of message Signup and view all the answers

Print media of advertising does not include:

Internet Signup and view all the answers

Electronic media of advertising include:

Internet Signup and view all the answers

Advertisement through TV is not always suitable because:

Costly Signup and view all the answers

Suitability of radio advertisement does not include:

Need of visual effect Signup and view all the answers

What is meant by advertising?

Advertising refers to the activities involved in promoting a product, service, or idea to prospective customers. Signup and view all the answers

Which medium of advertising has the audio-visual impact?

Television Signup and view all the answers

Which medium of advertising will be preferred by the blind?

Radio Signup and view all the answers

What are the advantages of newspaper advertising?

Advantages include wide circulation, effective for launching new products, and suitable for clearance sales. Signup and view all the answers

What is meant by media of advertisement?

Media of advertisement refers to the various channels through which advertisements are disseminated, such as print, electronic, and other media. Signup and view all the answers

Study Notes

Advertising

Advertising is a paid form of non-personal communication used to promote products, services, or ideas.
The sponsor or advertiser is identified, and the message is delivered through various media.
Advertising aims to educate customers, create demand for new products, retain existing customers, increase sales, and assist salespeople.

Media of Advertising

Print Media: Includes newspapers, periodicals (magazines, journals).
- Newspapers: offer wide reach, relatively low cost, daily publication, flexibility in content, regional and language options.
- Limitations: short life span, casual reader attention, literacy barrier.
- Periodicals: longer life span, targeted audience, selective advertisements.
- Limitations: higher cost, smaller reach than newspapers, less flexibility.
Electronic Media: Includes radio, television, and internet.
- Radio Advertising: regular exposure, reaches illiterates, convenient for listeners on the go.
- Limitations: forgettable for occasional listeners, message distortion possible, less effective than television.
- Television Advertising: audio-visual impact, catchy slogans, memorable through personalities, diverse channels and programs.
- Limitations: expensive to produce and air, less impact as viewers switch channels during commercials.
- Internet Advertising: [Missing Content - The document doesn't discuss internet advertising in detail. Please provide a more complete source for a robust summary.]
Other Media: includes hoardings, posters, and vehicular display.

Advertising

Types of Advertising
- Internet advertising
  - Provides information from all over the world within seconds
  - Users can access websites at any time
  - Requires a computer and internet access
  - Not suitable for illiterate individuals
- Other Media:
  - Hoardings: Large advertisements placed on roads or rooftops
  - Posters: Printed and placed on walls or buildings
  - Vehicular Displays: Advertisements on public transport like buses and trains
  - Gift Items: Branded items like pens, calendars, etc.
  - All of these media expose consumers to advertising while they are outside

Suitability of Media of Advertising

Newspapers:
- Suitable for general consumer goods
- Effective launching new products due to regular placements
- Great for clearance sales and exchange offers
Periodicals:
- Target specific audiences based on their interests
- For example, book advertisements in Readers' Digest, interior design advertisements in design magazines
Radio:
- Suitable for a wide range of products
- Time is crucial for effective advertising
- For example, agricultural product ads after farmers return from work
Television:
- Advertisers must carefully choose channels and programs
- For example, children’s products on Cartoon Network, consumer goods during television series or films
- Suitable for products that require live demonstrations

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Description

Explore the basics of advertising, including its purpose and various media forms. This quiz covers print media like newspapers and periodicals, as well as electronic media such as radio and television. Test your knowledge on how advertising communicates with audiences and promotes products.