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Questions and Answers
What activity do businessmen engage in to increase sales?
Advertising
What does the American Marketing Association define advertising as?
Any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor.
Advertising is a direct contact method with customers.
False
The cost of the advertisement is borne by the sponsor.
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Advertising helps in educating customers about different products and their use.
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Salesmen get no help from advertising while selling goods and services to customers.
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Which of the following is NOT a feature of advertising?
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What is one advantage of newspaper advertising?
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What are periodicals?
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Which of the following is NOT an advantage of radio advertising?
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Why has television become a popular medium for advertising?
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The main purpose of advertising is to communicate _______ to the customers.
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Match the following advertisements with their media:
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Which of the following are not the features of advertising?
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Print media of advertising does not include:
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Electronic media of advertising include:
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Advertisement through TV is not always suitable because:
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Suitability of radio advertisement does not include:
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What is meant by advertising?
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Which medium of advertising has the audio-visual impact?
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Which medium of advertising will be preferred by the blind?
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What are the advantages of newspaper advertising?
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What is meant by media of advertisement?
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Study Notes
Advertising
- Advertising is a paid form of non-personal communication used to promote products, services, or ideas.
- The sponsor or advertiser is identified, and the message is delivered through various media.
- Advertising aims to educate customers, create demand for new products, retain existing customers, increase sales, and assist salespeople.
Media of Advertising
- Print Media: Includes newspapers, periodicals (magazines, journals).
- Newspapers: offer wide reach, relatively low cost, daily publication, flexibility in content, regional and language options.
- Limitations: short life span, casual reader attention, literacy barrier.
- Periodicals: longer life span, targeted audience, selective advertisements.
- Limitations: higher cost, smaller reach than newspapers, less flexibility.
- Electronic Media: Includes radio, television, and internet.
- Radio Advertising: regular exposure, reaches illiterates, convenient for listeners on the go.
- Limitations: forgettable for occasional listeners, message distortion possible, less effective than television.
- Television Advertising: audio-visual impact, catchy slogans, memorable through personalities, diverse channels and programs.
- Limitations: expensive to produce and air, less impact as viewers switch channels during commercials.
- Internet Advertising: [Missing Content - The document doesn't discuss internet advertising in detail. Please provide a more complete source for a robust summary.]
- Other Media: includes hoardings, posters, and vehicular display.
Advertising
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Types of Advertising
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Internet advertising
- Provides information from all over the world within seconds
- Users can access websites at any time
- Requires a computer and internet access
- Not suitable for illiterate individuals
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Other Media:
- Hoardings: Large advertisements placed on roads or rooftops
- Posters: Printed and placed on walls or buildings
- Vehicular Displays: Advertisements on public transport like buses and trains
- Gift Items: Branded items like pens, calendars, etc.
- All of these media expose consumers to advertising while they are outside
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Internet advertising
Suitability of Media of Advertising
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Newspapers:
- Suitable for general consumer goods
- Effective launching new products due to regular placements
- Great for clearance sales and exchange offers
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Periodicals:
- Target specific audiences based on their interests
- For example, book advertisements in Readers' Digest, interior design advertisements in design magazines
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Radio:
- Suitable for a wide range of products
- Time is crucial for effective advertising
- For example, agricultural product ads after farmers return from work
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Television:
- Advertisers must carefully choose channels and programs
- For example, children’s products on Cartoon Network, consumer goods during television series or films
- Suitable for products that require live demonstrations
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Description
Explore the basics of advertising, including its purpose and various media forms. This quiz covers print media like newspapers and periodicals, as well as electronic media such as radio and television. Test your knowledge on how advertising communicates with audiences and promotes products.
