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Questions and Answers
What is a key benefit of value-based segmentation?
What is a key benefit of value-based segmentation?
- Enhanced brand recognition
- Expanded market reach
- Diversified product portfolio
- Increased returns from lower investments (correct)
Why is it important for a marketing manager to be able to identify segment members?
Why is it important for a marketing manager to be able to identify segment members?
- To focus resources on the most profitable customers (correct)
- To diversify product offerings
- To reduce customer loyalty
- To expand market reach
What does it mean for a segment to be 'measurable and obtainable'?
What does it mean for a segment to be 'measurable and obtainable'?
- The segment's size and profile can be quantified and accessed through data (correct)
- The segment's characteristics can be accurately predicted
- The segment is resistant to marketing strategies
- The segment can be easily persuaded to purchase
Why should a segment be 'substantial'?
Why should a segment be 'substantial'?
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What will happen if marketers under-invest in high-value customers?
What will happen if marketers under-invest in high-value customers?
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Why is it important for a segment to be 'substantial'?
Why is it important for a segment to be 'substantial'?
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What will happen if marketers under-invest in high-value customers?
What will happen if marketers under-invest in high-value customers?
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Why is it important for a marketing manager to be able to identify segment members?
Why is it important for a marketing manager to be able to identify segment members?
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What does it mean for a segment to be 'measurable and obtainable'?
What does it mean for a segment to be 'measurable and obtainable'?
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What is a key benefit of value-based segmentation?
What is a key benefit of value-based segmentation?
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