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Creative Careers and Marketing Segmentation

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Creative Careers and Marketing Segmentation

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Questions and Answers

What is a key benefit of value-based segmentation?

Enhanced brand recognition

Expanded market reach

Diversified product portfolio

Increased returns from lower investments (correct)

Why is it important for a marketing manager to be able to identify segment members?

To focus resources on the most profitable customers (correct)

To diversify product offerings

To reduce customer loyalty

To expand market reach

What does it mean for a segment to be 'measurable and obtainable'?

The segment's size and profile can be quantified and accessed through data (correct)

The segment's characteristics can be accurately predicted

The segment is resistant to marketing strategies

The segment can be easily persuaded to purchase

Why should a segment be 'substantial'?

To guarantee profitability Signup and view all the answers

What will happen if marketers under-invest in high-value customers?

Creation of product features and marketing strategies that do nothing for their best customers Signup and view all the answers

Why is it important for a segment to be 'substantial'?

To ensure the segment is large enough to be profitable Signup and view all the answers

What will happen if marketers under-invest in high-value customers?

Creation of product features and marketing strategies that do nothing for their best customers Signup and view all the answers

Why is it important for a marketing manager to be able to identify segment members?

To focus resources on the most profitable customers Signup and view all the answers

What does it mean for a segment to be 'measurable and obtainable'?

Size, profile, and characteristics must be quantifiable and accessible Signup and view all the answers

What is a key benefit of value-based segmentation?

Increased returns from lower investments Signup and view all the answers

Creative Careers and Marketing Segmentation

Choose a study mode

Podcast

Questions and Answers

What is a key benefit of value-based segmentation?

Why is it important for a marketing manager to be able to identify segment members?

What does it mean for a segment to be 'measurable and obtainable'?

Why should a segment be 'substantial'?

What will happen if marketers under-invest in high-value customers?

Why is it important for a segment to be 'substantial'?

What will happen if marketers under-invest in high-value customers?

Why is it important for a marketing manager to be able to identify segment members?

What does it mean for a segment to be 'measurable and obtainable'?

What is a key benefit of value-based segmentation?

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