234 Questions
What is the primary goal of advanced design planning?
To develop more systematic products and build more robust tests
What is the concept of design planning linked to?
Design thinking
What is the main difference between design thinking and advanced design planning?
Design thinking provides immediate value, while advanced design planning provides long-term value
What is the main objective of the design process?
To make abstractions and see new themes and patterns
What is the concept of the quote 'all there is to thinking is seeing something noticeable, which makes you see something you weren't noticing, which makes you see something that isn't even visible'?
The essence of the design process
What is the starting point of the advanced design planning process?
The four square model of human-centered design
What is the primary axis that designers need to navigate according to the text?
Understanding and making
What does the 'abstract world' refer to in the context of design?
The world of intangible concepts and ideas
What is the primary purpose of the 'analysis' step in the design process?
To make meaning of the research findings
What is the relationship between the 'real world' and 'abstract world' in the design process?
They are complementary and interconnected
What is the primary goal of the 'understanding' phase in the design process?
To understand people's needs and the market
What is the purpose of 'framing' in the design process?
To define the problem statement
What is the relationship between the 'making' phase and the 'abstract world' in the design process?
The making phase involves developing strategies in the abstract world
What is the primary purpose of the 'communication and prototyping' phase in the design process?
To create tangible products and services
What is the 'double diamond approach' in the context of design?
A framework for understanding the design process
What is the primary benefit of the design process outlined in the text?
It helps designers create novel and unexpected value
What is the primary purpose of the research phase in the problem-solving process?
To collect and understand tons of information
What happens during the converging phase of the problem-solving process?
Prioritization and narrowing down of key insights occur
What is the purpose of diverging again after the first converge phase?
To create lots of ideas to respond to an insight
What is the relationship between the diverging and converging phases in the problem-solving process?
Diverging and converging phases alternate in the problem-solving process
What is the outcome of the converging phase after the research phase?
A key insight is developed
What is the primary goal of the problem-solving process described in the text?
To solve a problem
What is the key benefit of the double diamond approach in problem solving?
It is a very rigorous way of problem-solving that covers multiple modes of thinking
What is the relationship between the design process and the scientific method?
The design process is aligned with the scientific method, using induction and deduction
What is the benefit of prototyping in design?
It enables rigorous hypothesis testing in the real world
What is the importance of framing in design thinking?
It allows designers to set the aperture and frame of the problem they're trying to solve
What is an example of the craft of design?
The attention to detail in Santiago Calatrava's watercolor signing of a book
What is the benefit of considering a design from multiple perspectives?
It allows for a more holistic understanding of the design
What is the purpose of the four square model in design?
To layout the different steps of the design process
What is the relationship between induction and deduction in the design process?
Induction is used to develop hypotheses, and deduction is used to test them
What is the benefit of logically correct reasoning in the design process?
It allows for a more rigorous approach to problem-solving
What is the importance of intentionality in design?
It is the attention to detail in every aspect of the design
What is the main purpose of using the four-square model in problem framing?
To deconstruct and understand the different ways to approach a problem
What is the key consideration when evaluating problem frames of the significant variety?
The frequency and criticality of the problem
What is the primary purpose of the second screen in the problem-framing process?
To prioritize problem frames based on alignment with the organization's capabilities and willingness to pursue
What is the primary benefit of being able to zoom in or out when framing problems as a designer?
To see the problem in new ways and open up new ways to address it
What is the outcome of using the three screens to identify problem frames?
A prioritized list of problem frames that align with the organization's objectives
What is the analogy used to describe the process of adjusting the level of abstraction when working on a problem?
A plane's altitude
What is the purpose of ascending to a higher level of abstraction when working on a problem?
To see the problem in a different way and open up new solution options
What is the main difference between the significant and transformational approaches to innovation?
The type of innovation approach used
What is the main challenge in creating something entirely new?
The absence of a foundation to base it on
What is the primary consideration when selecting a problem frame from the quadrants?
The frequency and criticality of the problem
What is the primary distinction between significant innovation and transformational innovation?
The alignment with the organization's capabilities
What is the concept that describes the ability to frame problems at different levels of abstraction?
The abstraction ladder
What is the primary goal of framing a problem in the design process?
To determine the best approach to solve the problem
What is the purpose of the third screen in the problem-framing process?
To determine the final problem frame for the team to work on
What is the benefit of descending to a lower level of abstraction when working on a problem?
To make progress on the problem when feeling stuck
What is an example of framing a problem at a very tactical and concrete level?
As a user, I want to add my frequent flier number after checking
What is the primary benefit of considering multiple candidate frames for a problem?
It allows for a more comprehensive understanding of the problem
What is the relationship between the significant and transformational approaches to innovation?
They are related but distinct
What is the outcome of using the four-square model and the three screens?
A prioritized list of problem frames that align with the organization's objectives
What is the primary characteristic of transformational innovation?
It intentionally disrupts the organization's norms
What is the main benefit of practicing the four-square model and the three screens?
It helps in framing the problem properly and achieving the organization's objectives
What is the primary risk of pursuing transformational innovation when significant innovation is required?
The solution may be too expensive to implement
What is the primary purpose of considering the organization's capabilities when pursuing innovation?
To leverage the organization's strengths
What is the primary benefit of being intentional about the approach to innovation?
It ensures that the solution is aligned with the organization's goals
What is the primary characteristic of ideas with momentum in significant innovation?
They are aligned with the organization's direction
What is the primary purpose of considering the organization's constraints and orthodoxies when pursuing innovation?
To unlock new opportunities and possibilities
What is the primary consideration when deciding on the level of abstraction to frame a problem?
The level of specificity required to solve the problem
What is the key difference between the 'baseball' and 'punk rock' approaches to innovation?
The extent to which the approach relies on existing knowledge
What is the primary benefit of framing a problem at a high level of abstraction?
It opens up more possibilities for innovative solutions
What is the relationship between the level of abstraction and the level of innovation required to solve a problem?
A higher level of abstraction requires more innovation
What is the primary drawback of the 'punk rock' approach to innovation?
It loses the benefits of existing knowledge and approaches
What is the primary advantage of the 'baseball' approach to innovation?
It builds on existing knowledge and approaches
What is the primary consideration when deciding on the approach to innovation?
The level of innovation required to solve the problem
What is the primary benefit of framing a problem at a low level of abstraction?
It provides more specific and targeted solutions
What is the relationship between the level of abstraction and the level of specificity required to solve a problem?
A higher level of abstraction requires less specificity
What is the primary advantage of the 'abstract' approach to problem-solving?
It allows for more innovative and creative solutions
What is the primary criterion for evaluating ideas in the transformational innovation space?
Estimated profits or number of people reached
What is the main difference between the first and second screens in the innovation process?
The first screen focuses on alignment with the organization's goals, while the second screen focuses on resource magnetism
What is the primary purpose of the final screen in the innovation process?
To assess the team's willingness to work on the project
What is the main characteristic of the transformational innovation space?
It is focused on radical changes
What is the primary benefit of using the three screens in the innovation process?
It helps to prioritize ideas based on their potential impact
What is the relationship between the size of the opportunity and the organization's willingness to pursue it?
The larger the opportunity, the more willing the organization is to pursue it
What is the primary role of the team in the innovation process?
To decide whether to pursue the idea
What is the main difference between the top and bottom screens in the innovation process?
The top screen focuses on the size of the opportunity, while the bottom screen focuses on resource magnetism
What is the primary purpose of the exercise in the advanced design planning process?
To practice the design process and apply the tools and concepts learned
What is the main outcome of the innovation process?
A prioritized list of ideas based on their potential impact
What is the primary goal of the research phase in the problem-solving process?
To understand what happened
What happens during the converging phase after the research phase?
We prioritize and narrow down key insights
What is the purpose of diverging again after the first converge phase?
To generate possible solutions to a problem
What is the relationship between the diverging and converging phases in the problem-solving process?
They are iterative and cyclical
What is the outcome of the converging phase after the research phase?
A prioritized list of key insights
What is the primary benefit of the iterative and cyclical process of diverging and converging?
It helps to avoid the failure of the imagination
What is the primary goal of design thinking in many organizations?
To provide immediate value through quick wins
What is the main idea behind the quote 'all there is to thinking is seeing something noticeable, which makes you see something you weren't noticing, which makes you see something that isn't even visible'?
Advanced design planning involves finding things that are not visible
What is the relationship between the traditional human-centered design process and advanced design planning?
Advanced design planning is an extension of the traditional human-centered design process
What is the primary goal of the course on Advanced Design Planning?
To go beyond the obvious and find more profound insights and work towards transformational innovation
What is the role of abstractions in the design process?
To help see new themes and patterns
What is the main difference between the traditional human-centered design process and the approach described in the course?
The approach described in the course goes a level or two deeper to find more impactful insights
What is the basis of the design process according to the text?
Logically correct reasoning
What is the relationship between the design process and the scientific method?
The design process is aligned with the scientific method
What is the primary benefit of prototyping in design?
It enables rigorous hypothesis testing
What is the importance of framing in design thinking?
It sets the aperture and frame of the problem
What is an example of the craft of design?
Creating a watercolor painting as a signature
What is the benefit of design as a concept?
It follows a very well-researched approach to problem-solving
What is the purpose of advanced design planning?
To go a level deeper in the design process
What is the outcome of the converging phase after the research phase?
A single, well-defined problem statement
What is the relationship between induction and deduction in the design process?
Induction is used for idea generation, while deduction is used for hypothesis testing
What is the importance of intentionality in design?
It is essential for creating a holistic design
What is the benefit of being able to frame problems at different levels of abstraction?
It enables designers to approach the problem from multiple angles and find innovative solutions.
What is the analogy used to describe the process of adjusting the level of abstraction when working on a problem?
Flying an airplane
What happens when designers ascend to a higher level of abstraction when working on a problem?
They gain a broader perspective on the problem and can see it in a new way.
What is an example of framing a problem at a very tactical and concrete level?
Adding a frequent flier number after checking
What is the benefit of descending to a lower level of abstraction when working on a problem?
It helps designers to focus on the details of the problem.
What is the purpose of framing a problem in the design process?
To understand the problem at a deeper level and find innovative solutions
What is the main purpose of the 'understanding' phase in the design process?
To gain insights and a fact base for innovations and designs
What is the relationship between the 'real world' and 'abstract world' in design?
They are interconnected and inform each other
What is the primary goal of the 'analysis' step in the design process?
To understand the meaning behind research findings
What is the primary benefit of the 'making' phase in the design process?
It enables designers to create tangible products and services
What is the primary purpose of the 'framing' step in the design process?
To frame problems and identify opportunities
What is the primary goal of the design process?
To create new value and meaning
What is the relationship between the 'abstract world' and 'making' phase in the design process?
The abstract world informs the 'making' phase
What is the primary purpose of the 'communication and prototyping' phase in the design process?
To turn understanding into tangible products and services
What is the benefit of the design process?
It enables designers to create new value and meaning
What is the primary purpose of the four square model in design?
To visualize the design process
What is the key factor to consider when framing a problem?
The altitude at which to solve the problem
What is the main difference between the 'baseball' and 'punk rock' approaches to innovation?
One evolves slowly, the other is a break from the past
What is the benefit of framing a problem at a higher level of abstraction?
It provides a broader range of possibilities
What is the main challenge in creating something entirely new?
It requires throwing away existing knowledge
What is the purpose of adjusting the level of abstraction when framing a problem?
To broaden or narrow the scope of the problem
What is the relationship between the 'approach' and 'altitude' in problem framing?
One is about how to solve the problem, the other is about the level of abstraction
What is the benefit of framing a problem at a very tactical and concrete level?
It enables quick and effective solutions
What is the main difference between 'significant' and 'transformational' innovation?
One is incremental, the other is radical
Why is it important to consider multiple candidate frames for a problem?
It provides a more comprehensive understanding of the problem
What is the outcome of using the three screens to identify problem frames?
A comprehensive understanding of the problem
What is the challenge of creating something entirely new?
It is likely to be very disruptive and lacks a foundation to build upon
What is the primary distinction between significant and transformational innovation?
Significant innovation builds upon existing capabilities, while transformational innovation disrupts them
Why is it important to be intentional when choosing between significant and transformational innovation?
Because it ensures you deliver what is needed, rather than something that may not be wanted
What is the purpose of creating multiple candidate problem frames?
To explore different approaches and levels of abstraction
What is the primary consideration when evaluating problem frames of the significant variety?
Alignment with the organization's current direction and capabilities
Why is it important to consider both altitude and approach when framing a problem?
To explore different levels of abstraction and approaches
What is the primary benefit of considering multiple candidate frames for a problem?
It allows you to explore different approaches and levels of abstraction
What is the purpose of framing a problem in the design process?
To explore different approaches and levels of abstraction
What is the primary challenge when deciding between significant and transformational innovation?
Understanding the organization's needs and context
What is the primary benefit of significant innovation?
It aligns with the organization's current direction and capabilities
What is the purpose of the four-square model in problem framing?
To help deconstruct thinking and identify different ways to approach a problem
What is the primary consideration when evaluating problem frames of the significant variety?
All of the above factors
What is the purpose of the second screen in the problem-framing process?
To prioritize problem frames based on their alignment with the organization's capabilities
What is the primary benefit of being able to zoom in or out when framing problems as a designer?
To approach a problem from different levels of abstraction
What is the primary distinction between significant innovation and transformational innovation?
The approach to innovation, one being incremental and the other being radical
What is the outcome of using the three screens to identify problem frames?
A prioritized list of problem frames for further consideration
What is the purpose of the third screen in the problem-framing process?
To select the problem frame that the team wants to work on
What is the primary goal of framing a problem in the design process?
To understand the problem from different perspectives
What is the benefit of considering multiple candidate frames for a problem?
To develop a deeper understanding of the problem and its underlying dynamics
What is the relationship between the significant and transformational approaches to innovation?
One is incremental and the other is radical
What is the primary criterion for evaluating opportunities in the transformational innovation space?
The potential output and tangible numbers, such as profits or number of people reached
What does the third screen in the problem-framing process evaluate?
The desire of people to work on the project and its potential for venture capital funding
What is the primary goal of the first screen in the problem-framing process?
To identify opportunities that align with the organization's skills and approaches
What is the primary benefit of using the three screens to identify problem frames?
It allows for a more nuanced evaluation of the opportunity's potential impact
What is the key distinction between the significant and transformational approaches to innovation?
The level of abstraction used to frame the problem
What is the primary purpose of the second screen in the problem-framing process?
To determine whether the opportunity is desirable and fundable
What is the primary benefit of considering the outputs, outcomes, and impact of an opportunity?
It allows for a more nuanced evaluation of the opportunity's potential impact
What is the primary purpose of evaluating the opportunity's potential output and tangible numbers?
To evaluate the size of the opportunity and its potential for growth
What is the primary goal of the problem-framing process?
To identify opportunities that have a significant impact on the organization's ultimate purpose
What is the relationship between the three screens in the problem-framing process?
They are sequential and build on each other's evaluation
What is the primary difference between design thinking and advanced design planning?
Advanced design planning goes a level or two deeper to find more profound insights.
What is the ultimate goal of the design process?
To see something that isn't even visible.
What is the significance of the quote 'all there is to thinking is seeing something noticeable, which makes you see something you weren't noticing, which makes you see something that isn't even visible'?
It describes the essence of the design process.
What does the traditional human-centered design process involve?
Following the four-square model.
What is the purpose of abstraction in the design process?
To help see new themes and patterns.
What is the role of the educator in this course?
Professor Jeremy Alexis, who has taught design for over 20 years.
What is the primary purpose of the research phase in the problem-solving process?
To understand what happened
What happens during the converging phase?
Prioritizing and focusing on key insights
Why do we diverge again after the first converge phase?
To generate multiple solutions
What is the outcome of the converging phase after the research phase?
A clear problem statement
What is the primary goal of the problem-solving process described in the text?
To solve a problem
Why is it important to diverge in the problem-solving process?
To avoid failure of imagination
What is the first step in the design process?
Framing
What is the purpose of the abstract world in design?
To discover hidden needs
What happens during the analysis phase of the design process?
Meaning is created from research data
What is the relationship between the real world and the abstract world in design?
They inform and influence each other
What is the purpose of the communication and prototyping phase?
To share and test designs with stakeholders
What is the benefit of the design process outlined in the text?
It creates new value and meaning
What is the role of the designer in the design process?
To navigate between the real world and the abstract world
What is the purpose of prototyping in the design process?
To test and refine the design
What is the double diamond approach in the context of design?
A design process model
What is the primary goal of the design process?
To create new value and meaning
What is the main advantage of using the design process in problem-solving?
It follows a rigorous and logically correct approach
What is the role of induction in the design process?
To develop a hypothesis through research
What is the benefit of prototyping in design?
It allows for rigorous hypothesis testing
What is the importance of framing in design?
It sets the aperture and frame of the problem
What is the relationship between the design process and the scientific method?
The design process is aligned with the scientific method
What is an example of the craft of design?
A watercolor painting by Santiago Calatrava
What is the benefit of considering a design from multiple perspectives?
It allows for a more holistic understanding of the problem
What is the purpose of the four-square model in design?
To frame a problem in design
What is the importance of intentionality in design?
It is a key aspect of great design
What is the relationship between induction and deduction in the design process?
Induction precedes deduction
What allows designers to see problems in new ways and open up new solutions?
The ability to zoom in or out
What is the analogy used to describe the process of adjusting the level of abstraction when working on a problem?
The plane's altitude
What is an example of framing a problem at a very tactical and concrete level?
Adding a frequent flier number after checking
What is the benefit of considering multiple candidate frames for a problem?
It allows designers to see the problem from different perspectives
What is the purpose of ascending to a higher level of abstraction when working on a problem?
To see the problem in a different way
What is the benefit of being able to zoom in or out when framing problems as a designer?
It allows designers to see the problem from different perspectives
What is the primary consideration when deciding on the altitude of abstraction when framing a problem?
The level of innovation required
What is the main difference between the punk rock and baseball approaches to innovation?
The approach to creating something new versus building on existing knowledge
What is the benefit of framing a problem at a higher level of abstraction?
It increases the scope of potential solutions
What is the primary goal of framing a problem?
To understand the problem scope
What is the trade-off between the punk rock and baseball approaches to innovation?
Between preserving knowledge and creating something new
What is the relationship between the altitude of abstraction and the scope of the problem?
Higher altitude means a broader scope
What is the primary benefit of the punk rock approach to innovation?
It enables the creation of something entirely new
What is the primary drawback of the punk rock approach to innovation?
It loses existing knowledge
What is the primary benefit of the baseball approach to innovation?
It preserves existing knowledge
What is the primary trade-off between the baseball and punk rock approaches to innovation?
Between preserving knowledge and creating something new
What is the main challenge in creating something entirely new?
Having no basis to build upon
What is the main consideration when selecting a problem frame from the quadrants?
The type of innovation required
What is the purpose of creating multiple candidate frames for a problem?
To explore different approaches to innovation
What is the key benefit of being intentional when choosing an innovation approach?
Avoiding unnecessary expense
What is the main difference between significant and transformational innovation?
The level of disruption caused
What is the purpose of framing a problem in the design process?
To define the problem and identify a solution
What is the benefit of considering multiple perspectives when framing a problem?
Developing a more comprehensive understanding of the problem
What is the primary consideration when evaluating problem frames of the significant variety?
The organization's current direction
What is the primary goal of the design process?
To develop innovative solutions
What is the benefit of ascending to a higher level of abstraction when working on a problem?
Developing a more comprehensive understanding of the problem
What is the primary purpose of using the four-square model in problem framing?
To understand the different ways of approaching a problem
What is the key consideration when evaluating problem frames of the significant variety?
All of the above
What is the primary purpose of the second screen in the problem-framing process?
To align the problem frame with the organization's capabilities and willingness to pursue
What is the primary benefit of being able to zoom in or out when framing problems as a designer?
To better understand the problem from different perspectives
What is the primary distinction between significant innovation and transformational innovation?
One is focused on improvement, while the other is focused on disruption
What is the purpose of the first screen in the problem-framing process?
To assess the fit with the team's skills and approaches
What is the concept that describes the ability to frame problems at different levels of abstraction?
Ascending and descending
What is the focus of the transformational innovation approach?
The size of the opportunity and potential impact
What is the primary consideration when selecting a problem frame from the quadrants?
Alignment with the organization's capabilities
What is the second screen related to?
The resource magnetism of a concept
What is the primary goal of framing a problem in the design process?
To understand the problem from different perspectives
What is the focus of the third screen in the problem-framing process?
The willingness of the team to work on the idea
What is the purpose of the third screen in the problem-framing process?
To select the final problem frame to work on
What is the primary consideration of the transformational innovation approach?
The potential impact of the idea
What is the benefit of considering multiple candidate frames for a problem?
It allows for a more comprehensive understanding of the problem
What is the purpose of evaluating the size of the opportunity?
To understand the potential impact of the idea
What is the focus of the first step in the advanced design planning process?
Identifying the opportunities and challenges
Why is it necessary to evaluate the size of the opportunity?
To understand the potential impact of the idea
What is the primary benefit of using the three screens in the problem-framing process?
To understand the potential impact of the idea
What is the main difference between the significant and transformational innovation approaches?
The potential impact of the idea
Study Notes
Introduction to Advanced Design Planning
- The course is about Advanced Design Planning, which goes deeper than design thinking
- Design thinking is popular and provides quick wins, but Advanced Design Planning allows for more profound insights and transformative innovation
The Design Process
- The design process involves understanding and making, with both being equally important
- Understanding involves researching the real world, and making involves turning that understanding into tangible products and services
- The four-square model of design thinking involves:
- Framing: setting the aperture and frame of the problem
- Research: understanding the real world
- Analysis: making sense of the research and creating models and theories
- Making: developing strategies and prototyping
- Communication: prototyping and sharing the results
- The double diamond approach involves two cycles of diverging and converging:
- Diverging: researching and collecting information
- Converging: prioritizing and narrowing down options
- Diverging: generating ideas and solutions
- Converging: prioritizing and selecting the best options
Logically Correct Reasoning
- The design process is aligned with the scientific method, involving induction and deduction
- Induction involves collecting evidence and developing a hypothesis
- Deduction involves testing the hypothesis and refining it
- Design allows for rapid prototyping and testing of hypotheses
Framing Problems
- Framing involves setting the aperture and frame of the problem
- Framing can be done at different altitudes, from very high-level to very specific
- The abstraction ladder involves framing problems at different levels of abstraction
- Approach involves how to take on the challenge, either through evolution (baseball) or revolution (punk rock)
Innovation and Design
-
Innovation can be either significant (evolutionary) or transformational (revolutionary)
-
Significant innovation builds on existing capabilities and momentum
-
Transformational innovation involves breaking away from existing paradigms and creating something new### Innovation Approaches
-
There are two approaches to innovation: significant innovation and transformational innovation.
-
Significant innovation is about leveraging current direction and capabilities to accelerate projects, products, and services.
-
Transformational innovation involves disrupting the organization's current direction and involves asking "what can't we pursue right now because of our business model, operating model, brand, and beliefs?"
Framing a Problem
- When framing a problem, consider both significant and transformational innovation lenses.
- Think about ascending or descending the problem to approach it from different angles.
- Consider creating multiple problem statements to understand the problem from different perspectives.
Identifying the Appropriate Problem Frame
- Use three screens to identify the appropriate problem frame.
- For significant innovation, consider the following factors:
- Frequency of the problem
- Criticality to the user group
- Size of the audience
- Distinctiveness
- For transformational innovation, consider the following factors:
- Outputs (tangible numbers like profits or people reached)
- Outcomes (changes in behavior)
- Impact (how it changes the organization's purpose)
Prioritizing the Problem Frame
- After identified the problem frame, prioritize it based on alignment with the organization's capabilities and willingness to pursue.
- Finally, consider whether the team wants to work on the problem frame.
- This process helps ensure that the problem frame is aligned with the organization's objectives.
Introduction to Advanced Design Planning
- The course is about Advanced Design Planning, which goes deeper than design thinking
- Design thinking is popular and provides quick wins, but Advanced Design Planning allows for more profound insights and transformative innovation
The Design Process
- The design process involves understanding and making, with both being equally important
- Understanding involves researching the real world, and making involves turning that understanding into tangible products and services
- The four-square model of design thinking involves:
- Framing: setting the aperture and frame of the problem
- Research: understanding the real world
- Analysis: making sense of the research and creating models and theories
- Making: developing strategies and prototyping
- Communication: prototyping and sharing the results
- The double diamond approach involves two cycles of diverging and converging:
- Diverging: researching and collecting information
- Converging: prioritizing and narrowing down options
- Diverging: generating ideas and solutions
- Converging: prioritizing and selecting the best options
Logically Correct Reasoning
- The design process is aligned with the scientific method, involving induction and deduction
- Induction involves collecting evidence and developing a hypothesis
- Deduction involves testing the hypothesis and refining it
- Design allows for rapid prototyping and testing of hypotheses
Framing Problems
- Framing involves setting the aperture and frame of the problem
- Framing can be done at different altitudes, from very high-level to very specific
- The abstraction ladder involves framing problems at different levels of abstraction
- Approach involves how to take on the challenge, either through evolution (baseball) or revolution (punk rock)
Innovation and Design
-
Innovation can be either significant (evolutionary) or transformational (revolutionary)
-
Significant innovation builds on existing capabilities and momentum
-
Transformational innovation involves breaking away from existing paradigms and creating something new### Innovation Approaches
-
There are two approaches to innovation: significant innovation and transformational innovation.
-
Significant innovation is about leveraging current direction and capabilities to accelerate projects, products, and services.
-
Transformational innovation involves disrupting the organization's current direction and involves asking "what can't we pursue right now because of our business model, operating model, brand, and beliefs?"
Framing a Problem
- When framing a problem, consider both significant and transformational innovation lenses.
- Think about ascending or descending the problem to approach it from different angles.
- Consider creating multiple problem statements to understand the problem from different perspectives.
Identifying the Appropriate Problem Frame
- Use three screens to identify the appropriate problem frame.
- For significant innovation, consider the following factors:
- Frequency of the problem
- Criticality to the user group
- Size of the audience
- Distinctiveness
- For transformational innovation, consider the following factors:
- Outputs (tangible numbers like profits or people reached)
- Outcomes (changes in behavior)
- Impact (how it changes the organization's purpose)
Prioritizing the Problem Frame
- After identified the problem frame, prioritize it based on alignment with the organization's capabilities and willingness to pursue.
- Finally, consider whether the team wants to work on the problem frame.
- This process helps ensure that the problem frame is aligned with the organization's objectives.
Introduction to Advanced Design Planning
- The course is about Advanced Design Planning, which goes deeper than design thinking
- Design thinking is popular and provides quick wins, but Advanced Design Planning allows for more profound insights and transformative innovation
The Design Process
- The design process involves understanding and making, with both being equally important
- Understanding involves researching the real world, and making involves turning that understanding into tangible products and services
- The four-square model of design thinking involves:
- Framing: setting the aperture and frame of the problem
- Research: understanding the real world
- Analysis: making sense of the research and creating models and theories
- Making: developing strategies and prototyping
- Communication: prototyping and sharing the results
- The double diamond approach involves two cycles of diverging and converging:
- Diverging: researching and collecting information
- Converging: prioritizing and narrowing down options
- Diverging: generating ideas and solutions
- Converging: prioritizing and selecting the best options
Logically Correct Reasoning
- The design process is aligned with the scientific method, involving induction and deduction
- Induction involves collecting evidence and developing a hypothesis
- Deduction involves testing the hypothesis and refining it
- Design allows for rapid prototyping and testing of hypotheses
Framing Problems
- Framing involves setting the aperture and frame of the problem
- Framing can be done at different altitudes, from very high-level to very specific
- The abstraction ladder involves framing problems at different levels of abstraction
- Approach involves how to take on the challenge, either through evolution (baseball) or revolution (punk rock)
Innovation and Design
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Innovation can be either significant (evolutionary) or transformational (revolutionary)
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Significant innovation builds on existing capabilities and momentum
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Transformational innovation involves breaking away from existing paradigms and creating something new### Innovation Approaches
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There are two approaches to innovation: significant innovation and transformational innovation.
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Significant innovation is about leveraging current direction and capabilities to accelerate projects, products, and services.
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Transformational innovation involves disrupting the organization's current direction and involves asking "what can't we pursue right now because of our business model, operating model, brand, and beliefs?"
Framing a Problem
- When framing a problem, consider both significant and transformational innovation lenses.
- Think about ascending or descending the problem to approach it from different angles.
- Consider creating multiple problem statements to understand the problem from different perspectives.
Identifying the Appropriate Problem Frame
- Use three screens to identify the appropriate problem frame.
- For significant innovation, consider the following factors:
- Frequency of the problem
- Criticality to the user group
- Size of the audience
- Distinctiveness
- For transformational innovation, consider the following factors:
- Outputs (tangible numbers like profits or people reached)
- Outcomes (changes in behavior)
- Impact (how it changes the organization's purpose)
Prioritizing the Problem Frame
- After identified the problem frame, prioritize it based on alignment with the organization's capabilities and willingness to pursue.
- Finally, consider whether the team wants to work on the problem frame.
- This process helps ensure that the problem frame is aligned with the organization's objectives.
This course, taught by Professor Jeremy Alexis, covers advanced design planning, exploring its connection to design thinking and its applications in business processes.
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