Advanced Design Planning Module 7

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Questions and Answers

What is the focus of the seventh module of the Advanced Design Planning class?

Designing a product or service

Moving from ideas to action and implementation (correct)

Generating creative ideas to solve a problem

Analyzing user needs and identifying problems

What is the process of reducing the risk associated with an idea called?

Progressive derisking (correct)

Idea iteration

Design refinement

Risk assessment

What is the approach suggested in the module when sharing ideas with others?

Providing detailed plans and timelines

Asking for feedback to identify potential flaws (correct)

Selling the idea and its benefits

Comparing the idea to existing solutions

Why is it important to identify potential flaws in an idea?

To make the idea stronger and more implementable Signup and view all the answers

What is the goal of the first two critical steps in the process?

To ensure that the idea takes shape and takes root in the organization Signup and view all the answers

What is the approach described as at this stage of the process?

Showing the idea and asking for feedback Signup and view all the answers

What is the primary goal of prototyping in the design process?

To create a tangible representation of abstract ideas Signup and view all the answers

What is the approach described in the text for selling an idea?

Progressive de-risking and showing scalable implementation Signup and view all the answers

What is the story of Jeff Hawkins and the Palm Pilot an example of?

The importance of prototyping in the design process Signup and view all the answers

What is the purpose of building prototypes with different levels of fidelity?

To understand and learn how the product will work before investing in it Signup and view all the answers

What is the primary benefit of prototyping?

It provides feedback and helps to iterate and improve the product Signup and view all the answers

What is the purpose of the prototype matrix?

To walk through the different phases of prototyping Signup and view all the answers

What is the 'jewelry box' prototype an example of?

A simple, small tabletop product Signup and view all the answers

What is the approach described in the text for prototyping digital services?

Using a different process for prototyping Signup and view all the answers

What is the primary focus of prototyping?

Getting feedback and testing the product Signup and view all the answers

What is the benefit of using low-fidelity prototypes?

It allows for quick and inexpensive testing and iteration Signup and view all the answers

What is the primary goal of showing a concept to a person?

To hear how they would use it and understand how it fits into their life Signup and view all the answers

What should you do when a person takes a concept in a different way than you originally anticipated?

Let them finish and then discuss the gap between their understanding and your original intention Signup and view all the answers

What is the purpose of the template provided in the passage?

To process and analyze user feedback Signup and view all the answers

What should you do when you receive feedback from multiple users?

Analyze the feedback to discern what it means and what can be learned from it Signup and view all the answers

What is the purpose of asking 'What would prevent you from using a concept like this?'?

To identify potential flaws in the concept Signup and view all the answers

What should you avoid when receiving feedback from users?

Reacting to every little piece of feedback Signup and view all the answers

What is the meaning of 'what does it mean?' in the context of processing feedback?

What can be learned from the feedback Signup and view all the answers

What is the purpose of asking 'What questions do you have?'?

To identify what's missing or what could be added to the concept Signup and view all the answers

What is the purpose of creating a Wizard of Oz prototype?

To experience the service without having all the details worked out perfectly Signup and view all the answers

What should you do with the feedback after processing it?

Deny or modify it based on its relevance Signup and view all the answers

What is the main difference between a robot and a Wizard of Oz prototype?

One is a combination of hardware and software, while the other is just software Signup and view all the answers

Why is it important to process the feedback?

To understand what the users are actually saying and what can be learned from it Signup and view all the answers

What is the primary goal of prototyping?

To create an experience to get feedback from users Signup and view all the answers

What is the main purpose of storyboards in the sketch phase?

To illustrate the concept at a strategy level to get feedback from stakeholders Signup and view all the answers

Why is it not recommended to ask users 'Would you use this and how much would you pay?' in the sketch phase?

Because users are not able to accurately predict their future behavior Signup and view all the answers

What is the recommended way to ask users about their potential use of a concept in the sketch phase?

How would you use this? Can you tell me an example or scenario? Signup and view all the answers

What is the primary goal of feedback in the sketch phase?

To determine if the concept fits the user's needs Signup and view all the answers

Why is it recommended to use 'fast, scrappy, almost guerrilla level prototyping' in the sketch phase?

Because it's not yet clear if the concept will work Signup and view all the answers

What is the benefit of using storyboards in the sketch phase?

It allows for rapid testing and feedback from users Signup and view all the answers

What is the primary difference between the sketch phase and later stages of prototyping?

The amount of time and resources invested Signup and view all the answers

What is the primary purpose of testing the most important assumption about a concept?

To test the most critical aspects of the concept first to avoid wasting time and resources Signup and view all the answers

What is the benefit of making asymmetric doors on a subway car?

To improve the overall rider experience and on-time performance Signup and view all the answers

What is the primary goal of the rough draft phase?

To test the concept in a rigorous way Signup and view all the answers

What is the purpose of identifying behaviors related to the most important assumption?

To study the behaviors in relation to the new concept Signup and view all the answers

What is the next step after identifying the most important assumption about a concept?

To identify the behaviors related to the assumption Signup and view all the answers

What is the purpose of creating a simulated experience in the design process?

To create a real enough but not too real way for users to engage in new behaviors Signup and view all the answers

Why is it important to test the most important assumption about a concept first?

To avoid wasting time and resources on a flawed idea Signup and view all the answers

What is the primary focus of the iterative design process?

To gather feedback and improve the concept Signup and view all the answers

What is the benefit of testing the concept in a more rigorous way?

To reduce the risk associated with the concept Signup and view all the answers

What is the primary goal of the feedback phase in the iterative design process?

To improve the concept based on feedback Signup and view all the answers

What was the Researchers' goal in simulating the riding experience?

To determine if this concept would alleviate loading and make exiting and entering the train faster Signup and view all the answers

What is the main objective of the experiment described in the text?

To simulate a realistic experience for testing purposes Signup and view all the answers

What is the fourth step in the prototyping process?

Go kill, iterate Signup and view all the answers

What is the purpose of identifying the core assumption in an idea?

To determine if the idea is valid or not Signup and view all the answers

What is the significance of the facilitators in the experiment?

They were explaining the project and doing the voices of the conductor and the door Signup and view all the answers

What is the advantage of using active prototyping, according to the text?

It helps get a larger group involved and people can see it working Signup and view all the answers

What was the Researchers' concern about prototyping?

That it would lead to implementation without proper validation Signup and view all the answers

What was the goal of the biomedical engineering project?

To make a slight addition to an existing microwave Signup and view all the answers

What are the three elements that are mixed to make a good decision, according to the text?

Quantitative data, expert intuition, and qualitative data Signup and view all the answers

What is the core assumption in the biomedical engineering project?

That having a few raised buttons would enable accurate and fast time selection Signup and view all the answers

What should be considered in all decisions, according to the text?

Risks Signup and view all the answers

What should be the outcome of a successful prototype, according to the text?

The best choice should be obvious Signup and view all the answers

What is the purpose of the 'go kill, iterate' step?

To decide whether to move forward with the idea or not Signup and view all the answers

What is the purpose of the worksheet mentioned in the text?

To identify and collect qualitative, quantitative, and expert intuition Signup and view all the answers

What happens during the testing phase of prototyping?

The idea is tested to see if it's valid or not Signup and view all the answers

Why is it important to have a clear opportunity to 'go kill, iterate'?

So that people feel comfortable saying no and stopping the idea Signup and view all the answers

What is the ultimate goal of testing assumptions, according to the text?

To have an idea that you're fairly comfortable about Signup and view all the answers

What is the significance of iterating and going back to the prototype, according to the text?

It's a natural part of the process Signup and view all the answers

What is the benefit of having a 'go kill, iterate' step in the prototyping process?

It allows for more experimentation and prototyping Signup and view all the answers

What is the approach described in the text for prototyping?

To fake it, ignore the things that can be ignored, and focus on the critical elements Signup and view all the answers

What is the stage of the process being described at 24:11?

Design and implementation function Signup and view all the answers

What is the benefit of involving people in the idea development process?

It gains support from the organization Signup and view all the answers

What should you do if you think an idea is not right for your organization?

Share the idea with other organizations Signup and view all the answers

What is the quote from My Bloody Valentine about?

Sometimes it's a great idea, but you're not the right one to do it Signup and view all the answers

What is the purpose of exercise seven?

To practice and implement design tools Signup and view all the answers

What is the benefit of capturing and sharing ideas with others?

It builds new relationships with other organizations Signup and view all the answers

What is the main goal when creating a simulated experience?

To create a simulated experience that is real enough to give good feedback but isn't so real that it takes years and millions of dollars to develop Signup and view all the answers

What is the role of facilitators in a simulated experience?

To help participants engage with and use the prototype Signup and view all the answers

What is the purpose of identifying the most important assumption in the design process?

To ignore everything else and focus on the most important assumption Signup and view all the answers

What is the benefit of using a rough prototype in the design process?

It allows designers to test their assumptions quickly and efficiently Signup and view all the answers

What is the role of researchers in a simulated experience?

To observe the engagement and ask questions Signup and view all the answers

What is the purpose of defining participants in a simulated experience?

To select the people who will be experiencing the prototype and giving feedback Signup and view all the answers

What is the importance of deciding what elements need to feel real and what can be faked in a simulated experience?

It helps designers to save time and resources by focusing on the most important aspects Signup and view all the answers

What is the purpose of creating a script in a simulated experience?

To outline the key steps and process of the experience Signup and view all the answers

What is the benefit of using a simulated experience in the design process?

It allows designers to test their assumptions and gather feedback in a controlled environment Signup and view all the answers

What is the purpose of building a prototype in the design process?

To test and refine the design assumptions Signup and view all the answers

Study Notes

Moving from Ideas to Action

The goal is to take abstract ideas and make them tangible and implementable by organizations
This is achieved through progressive derisking, which involves reducing risks associated with an idea through iterative testing and refinement

Prototyping

Prototyping is a key part of the design process, which aims to make abstract ideas tangible
There are different types of prototypes, including:
- Jewelry Box (simple, small, tabletop product)
- New Coffee Shop (physical service design)
- Robot (complex combination of hardware and software)
When prototyping, focus on feedback and testing, rather than convincing others of the idea's validity

Feedback and Testing

The goal of feedback is to understand how users would use the product or service, and to identify potential failure points
Feedback should be qualitative and individual, rather than quantitative and group-based
Ask users to explain how they would use the product or service, and listen for understanding and alignment with the concept
Process feedback to identify what was learned, what it means, and what actions to take

Iteration and Refining

Use feedback to iterate and refine the concept, making it more effective and implementable
Identify the most important assumption about the concept, and test that first
Identify behaviors related to the assumption, and create a simulated experience to test them
Go kill or iterate on the concept based on the results of the testing

Key Takeaways

Prototyping and testing are essential to move from ideas to action
Focus on feedback and iteration, rather than convincing others of the idea's validity
Identify and test the most important assumption about the concept, and be willing to kill or iterate on the idea based on the results### Identifying Key Assumptions
Identify the most important assumption in your idea and ignore other assumptions
Focus on the key assumption to test and validate

Testing Assumptions

Create a rough prototype to test the assumption
Observe the behavior of users interacting with the prototype
Identify the new behaviors that need to be observed to test the assumption

Simulated Experiences

Create a simulated experience to test the prototype
Define the participants, facilitators, and researchers involved in the testing
Identify the sets, props, and script needed to create a realistic experience

Faking and Ignoring Elements

Identify what elements need to feel real and what can be faked or ignored
Focus on the critical elements that need to be real and fake or ignore the rest

Scripting the Experience

Create a script that outlines the key steps of the experience
Identify what elements need to be included in the script to make it realistic

De-Risking and Iterating

Use a combination of quantitative, qualitative, and expert intuition to make decisions
Identify the risks involved in the decision and consider them carefully
Encourage a culture of de-risking and iterating to improve the idea

Moving Forward

Once the assumption has been tested and validated, move on to the next stage of development
Consider sharing the idea with other organizations or partners if it's not a good fit for your organization
Use the tools and techniques learned to practice and implement new ideas

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Description

This module discusses how to move from design ideas to action, focusing on implementation and adoption within an organization.