Questions and Answers
Which adopter category requires the shortest adoption period?
Which adopter category serves as opinion leaders but later in the process?
Which adopter category is very cost sensitive and responds to peer pressure?
What is the primary focus of Everett Rogers' diffusion of innovations theory?
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What is an 'innovation' in the context of diffusion of innovations theory?
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What are the communication channels mentioned in the text that play a role in the diffusion of innovations?
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What is the innovation-decision process?
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What is innovativeness according to the text?
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When does confirmation occur in the innovation-decision process?
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In which dimension of the innovation process are the groups of people involved in the innovation adoption process referred to?
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