Adopter Categories Quiz

Which adopter category requires the shortest adoption period?

Innovators (correct)

Early adopters

Laggards

Early majority

Which adopter category serves as opinion leaders but later in the process?

Laggards

Early majority (correct)

Late majority

Early adopters

Which adopter category is very cost sensitive and responds to peer pressure?

Early adopters

Laggards

Early majority

Late majority (correct)

What is the primary focus of Everett Rogers' diffusion of innovations theory?

The process of communicating innovations through social channels over time Signup and view all the answers

What is an 'innovation' in the context of diffusion of innovations theory?

An idea, practice, or object perceived as new by an individual or other unit of adoption Signup and view all the answers

What are the communication channels mentioned in the text that play a role in the diffusion of innovations?

Interpersonal channels and mass media channels Signup and view all the answers

What is the innovation-decision process?

The process through which an individual passes from first knowledge of an innovation to forming an attitude towards the innovation, to a decision to adopt or reject, to implementation of the new idea, and to the confirmation of this decision. Signup and view all the answers

What is innovativeness according to the text?

The degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than the other members of the system. Signup and view all the answers