Podcast
Questions and Answers
Which adopter category requires the shortest adoption period?
Which adopter category requires the shortest adoption period?
- Innovators (correct)
- Early adopters
- Laggards
- Early majority
Which adopter category serves as opinion leaders but later in the process?
Which adopter category serves as opinion leaders but later in the process?
- Laggards
- Early majority (correct)
- Late majority
- Early adopters
Which adopter category is very cost sensitive and responds to peer pressure?
Which adopter category is very cost sensitive and responds to peer pressure?
- Early adopters
- Laggards
- Early majority
- Late majority (correct)
What is the primary focus of Everett Rogers' diffusion of innovations theory?
What is the primary focus of Everett Rogers' diffusion of innovations theory?
What is an 'innovation' in the context of diffusion of innovations theory?
What is an 'innovation' in the context of diffusion of innovations theory?
What are the communication channels mentioned in the text that play a role in the diffusion of innovations?
What are the communication channels mentioned in the text that play a role in the diffusion of innovations?
What is the innovation-decision process?
What is the innovation-decision process?
What is innovativeness according to the text?
What is innovativeness according to the text?
When does confirmation occur in the innovation-decision process?
When does confirmation occur in the innovation-decision process?
In which dimension of the innovation process are the groups of people involved in the innovation adoption process referred to?
In which dimension of the innovation process are the groups of people involved in the innovation adoption process referred to?
Study Notes
Adopter Categories
- Innovators require the shortest adoption period.
- Early Adopters serve as opinion leaders later in the process.
- Early Majority is very cost-sensitive and responds to peer pressure.
Diffusion of Innovations Theory
- Focus: How innovations are adopted and spread through society.
- Innovation: A new idea, practice, or product that is perceived as new by an individual or group.
- Communication Channels: Mass media, interpersonal communication, and social networks.
Innovation-Decision Process
- Definition: Stages individuals go through when deciding to adopt an innovation.
- Confirmation: Occurs after adoption, to validate the decision.
Innovativeness
- Definition: The degree to which an individual or group is willing to adopt innovations.
Dimensions of Innovation
- Adopter Categories: Refer to the groups of people involved in the innovation adoption process.
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Description
Test your knowledge of adopter categories, which classify members of a social system based on innovativeness. Explore the traits and characteristics of innovators, early adopters, early majority, late majority, and laggards.
