Week four

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Which factor is NOT considered an influence on business buyers?

Organizational factors

Environmental factors

Interpersonal factors

Consumer preferences (correct)

What is the term for the specific mix of human traits that may be attributed to a particular brand?

Consumer perception

Market segmentation

Brand personality (correct)

Product differentiation

What is the primary role of the buying center in a business market?

To develop new product ideas

To establish pricing strategies

To negotiate with suppliers

To play a role in the business purchase decision-making process (correct)

Which of the following brand personality traits is characterized by being reliable, intelligent, and successful?

Competence Signup and view all the answers

Which of the following is NOT mentioned as a digital or social media marketing approach used by B2B marketers?

Email marketing campaigns Signup and view all the answers

According to Maslow's hierarchy of needs, which level represents the need for safety, security, and stability?

Safety needs Signup and view all the answers

Which statement is TRUE about the demand for business goods and services?

It tends to change more quickly than the demand for consumer goods. Signup and view all the answers

How do people form different perceptions of the same stimulus according to the text?

Through selective attention, distortion, and retention Signup and view all the answers

Why do marketers often use drama and repetition in sending messages to their market?

To increase selective attention Signup and view all the answers

What is the primary advantage of digital and social media marketing for B2B marketers, according to the text?

It enables engagement with customers and managing customer relationships anytime, anywhere. Signup and view all the answers

What is the main characteristic of 'Innovators' in the adopter categories?

They are venturesome Signup and view all the answers

Which category of adopters is characterized as rarely being leaders but adopting new ideas before the average person?

Early majority Signup and view all the answers

In business markets, what type of demand is described as not being affected much by price changes, especially in the short run?

Inelastic demand Signup and view all the answers

Which market is characterized by fewer but larger buyers and derived demand?

Industrial market Signup and view all the answers

What is the defining feature of 'Early Adopters' in adopter categories?

'Opinion leaders' in their communities Signup and view all the answers

Which of the following is NOT a key factor that can trigger consumer problem recognition?

Consumers' internal search for information Signup and view all the answers

Which of the following best describes the concept of an 'evoked set' in consumer behavior?

The group of brands a consumer has heard of and is considering for purchase Signup and view all the answers

How do marketers typically try to assist consumers in their brand evaluation and decision-making process?

By studying how consumers actually evaluate brand alternatives and taking steps to influence that process Signup and view all the answers

Which of the following is a key characteristic of user-generated content (UGC) in the consumer decision-making process?

UGC is voluntarily created and shared by individuals who are not associated with the brand Signup and view all the answers

Which of the following is NOT a typical source of external information that consumers may use during the information search stage?

Intentional marketing efforts by the brand itself Signup and view all the answers

What does consumer buyer behaviour refer to?

The buying behaviour of individuals and households for personal consumption Signup and view all the answers

Why is learning about the whys of consumer buying behaviour considered difficult?

Consumers are unaware of what influences their purchases Signup and view all the answers

What is the central question for marketers related to consumer behaviour?

How do consumers respond to various marketing efforts? Signup and view all the answers

What are some examples of cultural factors that can influence consumer behaviour?

Shifts in social norms and values Signup and view all the answers

How do subcultural groups influence consumer behaviour?

They shape individuals' value systems based on shared experiences Signup and view all the answers