إدارة العلاقات العامة

Introduction to Public Relations

• Public relations is understanding between people, inside and outside an organization.
• It has existed since the beginning of human creation and gatherings.
• Initially, communication involved nonverbal cues like body language and vocal tones.
• Languages and symbolic systems evolved as communication methods.
• Agricultural communities saw advancements in production relationships.
• Early rulers sometimes used force and intimidation to establish power.
• The arts and religious figures played a vital part in influencing the public.
• Maintaining public trust and legitimacy became crucial for rulers.
• Public relations is inevitable, crucial for human interaction.
• Public relations can sometimes be strained, but ideally it promotes understanding and supports for policies.
• The absence of complete agreement on all areas among all sides is expected.
• Balancing multiple needs is inherent to public relations, and an essential aspect of achieving community-wide consensus.

The Role of Public Opinion

• The rise of democratic ideals in Europe led to national revolutions and the end of slavery.
• Public opinion and its influence on government became significant.
• Increased industrial production during the 1800s caused the need for better public relations
• Businesses realized they needed to cultivate positive public perception to prevent labor disruptions and maintain profits.
• Gaining public support and recognition became a priority for businesses.

The Evolution of Mass Communication

• Print media evolved from handwritten copies to mass-produced newspapers.
• Johannes Gutenberg's printing press revolutionized the production and distribution of written communication.
• Radio emerged as a significant communication channel in the 1920s and 30s.
• Television broadcasted images, expanding its reach and becoming popular by the 1950s.
• The rise of social media in the late 20th and early 21st centuries transformed communications.
• Contemporary organizations must keep up with evolving communication strategies to influence public perception.
• Understanding cultural differences in global communications is critical.

The Growth of Public Relations

• Public relations evolved with democratic concepts and industrialization.
• Public opinion significantly affected government legitimacy, prompting increased attention to citizens' needs and opinions among stakeholders.
• Social changes and public responses became a key concept for business and political leaders.

Public Relations and Population Growth

• Population growth necessitates addressing problems like food security, housing, and healthcare, alongside increasing social and economic disparities.
• Governments often need expanded resources and public relations strategies to address societal challenges.
• Public awareness campaigns can play a vital role in mitigating negative impacts of population growth

Pioneers in Public Relations

• Ivy Lee is considered a significant figure in the historical development of PR.
• Lee believed in transparency and open communication—seeking honest representation and a positive image for businesses and organizations rather than hiding information.
• Modern public relations stems from the principles from earlier PR leaders.
• Edward Bernays played a central role in professionalizing PR, developing theories, incorporating psychological principles, and promoting the concept of PR as a strategic function of management.

Importance of a Public Relations Code of Ethics

• Public trust in organizations often dictates their success.
• Trust is earned through accountability, honesty, transparency, and responsiveness to public concerns.
• PR professionals must uphold a code of ethics.
• Codes help shape conduct, ensure appropriate business practices, and protect the integrity of society's institutions.

Defining Public Relations

• Defining public relations is complex.
• The public relations discipline is evolving and incorporating new approaches and innovations.
• Public relations is regarded as a social science and behavioral practice aimed at facilitating successful interactions and influencing public perception.
• Public relations aims to foster understanding and mutual respect among organizations and their audiences, advocating for the interests of those involved.
• Organizations must be careful to incorporate societal needs and expectations into their plans and operations.