Podcast
Questions and Answers
What is an advertising campaign?
What is an advertising campaign?
- An advertisement created by an ad agency
- An advertisement coordinated with personal selling activities
- A single advertisement placed in various media outlets
- A series of advertisements with a consistent message over a specific period (correct)
Who is responsible for coordinating an advertising campaign with other marketing efforts?
Who is responsible for coordinating an advertising campaign with other marketing efforts?
- Only the advertiser
- Only the ad agency
- The distributors of the product
- Both the advertiser and the ad agency (correct)
What does advertising campaign planning involve?
What does advertising campaign planning involve?
- Collecting information from the market about the target audience
- Collecting information about the product and competition
- Planning the advertising campaign and coordinating with other marketing efforts (correct)
- Only planning the advertising campaign message
What information does the advertiser provide for campaign planning?
What information does the advertiser provide for campaign planning?
What is the role of the ad agency in campaign planning?
What is the role of the ad agency in campaign planning?
What is the definition of an advertising campaign?
What is the definition of an advertising campaign?
Who is involved in the joint effort of advertising campaign planning?
Who is involved in the joint effort of advertising campaign planning?
What does advertising campaign planning involve?
What does advertising campaign planning involve?
Why must an advertising campaign be coordinated with other marketing efforts and activities?
Why must an advertising campaign be coordinated with other marketing efforts and activities?
What information does the advertiser supply for campaign planning?
What information does the advertiser supply for campaign planning?
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Study Notes
Advertising Campaign
- An advertising campaign is a series of advertisements with an identical or similar message, placed in one or more advertising media over a particular period.
Coordinating the Campaign
- The campaign must be coordinated with other marketing efforts and activities, such as personal selling activities of the sales force and distributors of the product.
Campaign Planning
- Campaign planning is a joint effort between the advertiser and the ad agency.
- The advertiser supplies information about:
- The product
- Channel of distribution
- Competition
- The product
- The firm
- The agency collects other information from the market, including:
- Target audience
Importance of Planning
- Advertising campaign planning concerns many people in the advertising process.
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