Podcast
Questions and Answers
The advertising campaigns of the 1950s and 1960s, famously depicted in series like Mad Men, significantly shaped the ______ of numerous products that are still successful today.
The advertising campaigns of the 1950s and 1960s, famously depicted in series like Mad Men, significantly shaped the ______ of numerous products that are still successful today.
brand image
Shirley Polykoff's campaign for Miss Clairol revolutionized the hair-coloring industry with the slogan "Does she ... or ______?", which cleverly encouraged women to dye their hair without revealing their secret.
Shirley Polykoff's campaign for Miss Clairol revolutionized the hair-coloring industry with the slogan "Does she ... or ______?", which cleverly encouraged women to dye their hair without revealing their secret.
doesn't she
De Beers, facing low sales despite increased diamond production, launched a campaign with the slogan "A diamond is ______", forever linking diamonds with enduring love and commitment.
De Beers, facing low sales despite increased diamond production, launched a campaign with the slogan "A diamond is ______", forever linking diamonds with enduring love and commitment.
forever
Before the Miss Clairol campaign, the concept of coloring one's hair was not widely ______ among American women, according to the article.
Before the Miss Clairol campaign, the concept of coloring one's hair was not widely ______ among American women, according to the article.
The remarkable advertisements of Madison Avenue in the 1950s and 1960s were created for various media including newspapers, billboards, and ______ magazines to influence American consumers.
The remarkable advertisements of Madison Avenue in the 1950s and 1960s were created for various media including newspapers, billboards, and ______ magazines to influence American consumers.
The success of the Miss Clairol campaign is evident in its revenue growth, which surged from $25 million to over $______ annually after the introduction of the 'Does she ... or doesn't she?' slogan..
The success of the Miss Clairol campaign is evident in its revenue growth, which surged from $25 million to over $______ annually after the introduction of the 'Does she ... or doesn't she?' slogan..
Before the 'A diamond is forever' campaign, new deposits of diamonds in ______ led to increased production, but sales were lacking.
Before the 'A diamond is forever' campaign, new deposits of diamonds in ______ led to increased production, but sales were lacking.
The executive's 'moment of inspiration' for the De Beers slogan "A diamond is forever" occurred late one night when she found a picture of a couple in love in a ______.
The executive's 'moment of inspiration' for the De Beers slogan "A diamond is forever" occurred late one night when she found a picture of a couple in love in a ______.
Flashcards
Mad Men Era Advertising
Mad Men Era Advertising
Advertising campaigns significantly influenced American culture and consumerism, particularly in the 1950s and 1960s.
Miss Clairol Campaign
Miss Clairol Campaign
A successful hair color product campaign known for its intriguing slogan.
Shirley Polykoff
Shirley Polykoff
The advertising executive behind the Miss Clairol campaign who changed perceptions of hair coloring.
"Does she... or doesn't she?"
"Does she... or doesn't she?"
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De Beers
De Beers
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A diamond is forever
A diamond is forever
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Diamonds
Diamonds
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Advertising ROI
Advertising ROI
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Study Notes
- Advertising campaigns had a significant influence back in the 1950s and 1960s, as depicted in the TV series Mad Men.
- During that era, Madison Avenue advertising agencies in New York were staffed with well-paid, stylish executives who produced notable ads for various media.
- These advertisements successfully convinced millions of Americans to purchase a wide array of products.
- Many of today's successful product images and marketing techniques originated during that time.
- Two advertising experts identified the top two US advertising campaigns.
Miss Clairol
- The advertising campaign for Miss Clairol, a hair color product by the American company Clairol, was recognized as second best.
- When launched in 1956, hair coloring was not a widespread practice among American women.
- Advertising executive Shirley Polykoff changed perceptions with the slogan, "Does she... or doesn't she?"
- The slogan implied that Miss Clairol users could dye their hair discreetly.
- Hair coloring gained popularity, leading to millions of Miss Clairol bottles being sold.
- Clairol's revenue surged from $25 million annually to over $200 million.
- Clairol remains the world's top producer of hair color products.
A diamond is forever
- The best ad campaign from sixty years ago is "A diamond is forever," which is still remembered today.
- De Beers, the leading diamond company, sought to increase diamond ring sales due to new diamond deposits in South Africa.
- Despite the increased production of diamond jewelry, sales remained low.
- An executive came up with the slogan after seeing a picture of a loving couple in a magazine.
- It became the campaign's slogan.
- Diamond sales rapidly increased, and diamonds remain the most popular gemstone for engagement rings.
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Description
The Miss Clairol advertising campaign, launched in 1956, revolutionized hair coloring in America. With the slogan 'Does she... or doesn't she?', advertising executive Shirley Polykoff transformed perceptions and drove sales. This campaign is recognized as one of the top US advertising campaigns.
