GA 04 Reports - Acquisition 02

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What is the main purpose of the Acquisition Tab in Google Analytics?

To track user engagement on the website

To measure the loading speed of the website

To analyze website design and layout

To identify the sources of traffic to a website (correct)

What is 'Direct Traffic' in Google Analytics?

When the user directly accesses the website by typing the URL into the browser (correct)

When a user is directed to the website from another site

When a user finds the website through search engines

When a user accesses the website through social media platforms

What does 'Organic Search' refer to in Google Analytics?

Non-paid search visits from SEO sources (correct)

Direct traffic from typing the URL into the browser

Paid search visits from SEO sources

Traffic from social media platforms

Which report in Google Analytics allows you to find visitor traffic, conversion, and engagement data for different predefined channel types?

'All Traffic Report' (C) Signup and view all the answers

What should marketers understand about 'Direct Traffic' in Google Analytics?

The impact of offline activities on direct traffic (A) Signup and view all the answers

Which channel type in Google Analytics includes traffic from social channels like Facebook and Twitter?

'Social' (A) Signup and view all the answers

What type of visits does 'Organic Search' refer to in Google Analytics?

Non-paid search visits from SEO sources (B) Signup and view all the answers

What can be achieved by analyzing reports in the Acquisition Tab of Google Analytics?

You can identify effective channels for resource allocation (A) Signup and view all the answers

What is one factor that influences 'Direct Traffic' in Google Analytics?

The memorability of domain names (D) Signup and view all the answers

What does the 'All Traffic Report' provide in Google Analytics?

In-depth data about various sources of visitor traffic (C) Signup and view all the answers

What does the 'Referral' traffic category in Google Analytics refer to?

Traffic from sites that link to content on your website (D) Signup and view all the answers

Where can digital marketers find information about sources of social media interaction and social media conversions in Google Analytics?

Social Report (C) Signup and view all the answers

Which report allows digital marketers to track non-Google traffic in Google Analytics?

Campaigns Report (A) Signup and view all the answers

What does the 'Affiliates' traffic category in Google Analytics refer to?

Traffic from other websites with whom you have an agreement to drive sales of your product (B) Signup and view all the answers

Which tool is used to add UTM URL parameters to campaigns for tracking non-Google channels in Google Analytics?

URL Builder (B) Signup and view all the answers

What does the 'Other' traffic category in Google Analytics refer to?

Traffic whose dimension Google Analytics doesn’t know how to define (B) Signup and view all the answers

What does the Source/Medium Report in Google Analytics provide information about?

Where traffic is coming from and the type of traffic (C) Signup and view all the answers

What type of traffic does the 'Paid Search' category in Google Analytics refer to?

PPC traffic directly linked through Google Ads, Bing Ads, and so on (C) Signup and view all the answers

What does the Campaigns Report in Google Analytics show?

Traffic sources and onsite engagement for digital marketing campaigns within Analytics (A) Signup and view all the answers

To view information on organic search and SEO efforts in Google Analytics, which report should be used?

Search Console Report (C) Signup and view all the answers

What is the purpose of the URL Builder tool?

To add UTM URL parameters for tracking non-Google channels in Google Analytics (C) Signup and view all the answers