21 Questions
What is the main purpose of the Acquisition Tab in Google Analytics?
To identify the sources of traffic to a website
What is 'Direct Traffic' in Google Analytics?
When the user directly accesses the website by typing the URL into the browser
What does 'Organic Search' refer to in Google Analytics?
Non-paid search visits from SEO sources
Which report in Google Analytics allows you to find visitor traffic, conversion, and engagement data for different predefined channel types?
'All Traffic Report'
What should marketers understand about 'Direct Traffic' in Google Analytics?
The impact of offline activities on direct traffic
Which channel type in Google Analytics includes traffic from social channels like Facebook and Twitter?
'Social'
What type of visits does 'Organic Search' refer to in Google Analytics?
Non-paid search visits from SEO sources
What can be achieved by analyzing reports in the Acquisition Tab of Google Analytics?
You can identify effective channels for resource allocation
What is one factor that influences 'Direct Traffic' in Google Analytics?
The memorability of domain names
What does the 'All Traffic Report' provide in Google Analytics?
In-depth data about various sources of visitor traffic
What does the 'Referral' traffic category in Google Analytics refer to?
Traffic from sites that link to content on your website
Where can digital marketers find information about sources of social media interaction and social media conversions in Google Analytics?
Social Report
Which report allows digital marketers to track non-Google traffic in Google Analytics?
Campaigns Report
What does the 'Affiliates' traffic category in Google Analytics refer to?
Traffic from other websites with whom you have an agreement to drive sales of your product
Which tool is used to add UTM URL parameters to campaigns for tracking non-Google channels in Google Analytics?
URL Builder
What does the 'Other' traffic category in Google Analytics refer to?
Traffic whose dimension Google Analytics doesn’t know how to define
What does the Source/Medium Report in Google Analytics provide information about?
Where traffic is coming from and the type of traffic
What type of traffic does the 'Paid Search' category in Google Analytics refer to?
PPC traffic directly linked through Google Ads, Bing Ads, and so on
What does the Campaigns Report in Google Analytics show?
Traffic sources and onsite engagement for digital marketing campaigns within Analytics
To view information on organic search and SEO efforts in Google Analytics, which report should be used?
Search Console Report
What is the purpose of the URL Builder tool?
To add UTM URL parameters for tracking non-Google channels in Google Analytics
Test your knowledge about the Acquisition Tab, an important reporting area for marketers running digital marketing campaigns. Learn how to identify sources of website traffic and optimize effective channels for better performance.
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