GA 04 Reports - Acquisition 02

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Questions and Answers

What is the main purpose of the Acquisition Tab in Google Analytics?

  • To track user engagement on the website
  • To measure the loading speed of the website
  • To analyze website design and layout
  • To identify the sources of traffic to a website (correct)

What is 'Direct Traffic' in Google Analytics?

  • When the user directly accesses the website by typing the URL into the browser (correct)
  • When a user is directed to the website from another site
  • When a user finds the website through search engines
  • When a user accesses the website through social media platforms

What does 'Organic Search' refer to in Google Analytics?

  • Non-paid search visits from SEO sources (correct)
  • Direct traffic from typing the URL into the browser
  • Paid search visits from SEO sources
  • Traffic from social media platforms

Which report in Google Analytics allows you to find visitor traffic, conversion, and engagement data for different predefined channel types?

<p>'All Traffic Report' (C)</p> Signup and view all the answers

What should marketers understand about 'Direct Traffic' in Google Analytics?

<p>The impact of offline activities on direct traffic (A)</p> Signup and view all the answers

Which channel type in Google Analytics includes traffic from social channels like Facebook and Twitter?

<p>'Social' (A)</p> Signup and view all the answers

What type of visits does 'Organic Search' refer to in Google Analytics?

<p>Non-paid search visits from SEO sources (B)</p> Signup and view all the answers

What can be achieved by analyzing reports in the Acquisition Tab of Google Analytics?

<p>You can identify effective channels for resource allocation (A)</p> Signup and view all the answers

What is one factor that influences 'Direct Traffic' in Google Analytics?

<p>The memorability of domain names (D)</p> Signup and view all the answers

What does the 'All Traffic Report' provide in Google Analytics?

<p>In-depth data about various sources of visitor traffic (C)</p> Signup and view all the answers

What does the 'Referral' traffic category in Google Analytics refer to?

<p>Traffic from sites that link to content on your website (D)</p> Signup and view all the answers

Where can digital marketers find information about sources of social media interaction and social media conversions in Google Analytics?

<p>Social Report (C)</p> Signup and view all the answers

Which report allows digital marketers to track non-Google traffic in Google Analytics?

<p>Campaigns Report (A)</p> Signup and view all the answers

What does the 'Affiliates' traffic category in Google Analytics refer to?

<p>Traffic from other websites with whom you have an agreement to drive sales of your product (B)</p> Signup and view all the answers

Which tool is used to add UTM URL parameters to campaigns for tracking non-Google channels in Google Analytics?

<p>URL Builder (B)</p> Signup and view all the answers

What does the 'Other' traffic category in Google Analytics refer to?

<p>Traffic whose dimension Google Analytics doesn’t know how to define (B)</p> Signup and view all the answers

What does the Source/Medium Report in Google Analytics provide information about?

<p>Where traffic is coming from and the type of traffic (C)</p> Signup and view all the answers

What type of traffic does the 'Paid Search' category in Google Analytics refer to?

<p>PPC traffic directly linked through Google Ads, Bing Ads, and so on (C)</p> Signup and view all the answers

What does the Campaigns Report in Google Analytics show?

<p>Traffic sources and onsite engagement for digital marketing campaigns within Analytics (A)</p> Signup and view all the answers

To view information on organic search and SEO efforts in Google Analytics, which report should be used?

<p>Search Console Report (C)</p> Signup and view all the answers

What is the purpose of the URL Builder tool?

<p>To add UTM URL parameters for tracking non-Google channels in Google Analytics (C)</p> Signup and view all the answers

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