Academic Literacy 2: Globalisation & Media Essay

• This is an assessment brief for Academic Literacy 2, course code HADL220_1, programme HDIPMP3.
• The assessment title is Formative Assessment 1, event code FA1.
• Lecturers include Clifford Jani, Kirstin Havenga, Werner Labuschagne, and Yolanda Lemmer; the Academic Manager is Teressa Reddy.
• All assessments must be submitted on ColCampus.
• Submissions open from April 5th to April 11th, 2025.
• The assessment involves 12 hours of contact time and 22 hours of independent learning, totaling 34 notional hours.
• The briefing week is from February 24th to February 28th, 2025.
• The assessment requires a good understanding of globalisation, media studies in the digital age, and contemporary media theory.
• Students write a coherent essay focusing on globalisation and the media, referencing sources and avoiding plagiarism.
• Lecture attendance and ColCampus content aid in completing the assessment successfully.

Question 1 (50 Marks)

• Define globalisation as the growing interdependence of economies, cultures, and populations through cross-border trade, technology, and flows of investment, people, and information.
• As a media practitioner, awareness of media influence on a global stage is essential.
• Write a 1000-word research essay arguing whether globalisation has a positive OR negative effect on South African life regarding: language, culture, and media.
• Elaborate on each argument in a fully developed body paragraph with a clear topic sentence, reasoning, research, and personal reflection.
• Maintain an academic tone, but personal pronouns and anecdotes are allowed.

Question 2 (15 Marks)

• Refer to the article about censorship in Israel.
• The article link is https://theconversation.com/how-israel-continues-to-censor-journalists-covering-the-war-in-gaza-228241
• Explain the strategies Israel uses to censor journalists.
• Determine if this censorship is proven by multiple sources and provide an explanation.
• Identify and explain Israel's potential motives for censoring journalists, providing evidence.

Question 3 (15 Marks)

• Watch the Carte Blanche video titled "Buy Back Your Hijacked Vehicle".
• The video link is https://www.youtube.com/watch?v=RU93ffjvoRQ
• Describe the role this piece of journalism conforms to considering Normative Theory giving justification.
• Share your belief about the role of the media, supported by a reliable source, and explain how that source fulfils such a role.

Technical (20 Marks)

• Assessment free of spelling, grammar, or syntax errors.
• Follow format requirements in the brief.
• Assessment is plagiarism-free.
• Use Harvard Referencing Style where applicable.

Learning Outcomes

• Value academic writing and English language skills for progression in education and the workplace.
• Understand prominent theories about globalisation, including loss of language/identity and cultural imperialism.
• Demonstrate understanding of the effects of globalisation on language and identity.
• Write grammatically correct language from both conceptual and contextual frameworks.
• Effectively plan written work with a good introduction and conclusion.
• Be able to link words in sentences and paragraphs.
• Examine, analyze, critically review, and interpret writing tasks.
• Develop paragraphs with appropriate connectors.
• Source information ethically and without plagiarism.
• Reference and cite information using the Harvard referencing technique.
• Work independently in the learning environment.
• Understand and value the principles taught for current and future learning.
• Polish the written document.

Assessment Criteria

• Argumentation: The argument is clear, well-reasoned, and fully fleshed out with appropriate topic sentences and support (10 marks).
• Research & Relevance: Strong and fitting use of proper academic research relevant to the topic/subtopic (15 marks).
• Critical Thinking & Reflections: Clear application of the research that adds depth to the argument with deep reflections (15 marks).
• Structure and Cohesion: Clear introduction, body, and conclusion; points connected to the thesis statement (10 marks).
• Question 2a: Explanation of at least two censorship strategies in own words (4 marks).
• Question 2b: At least two reliable sources validate the information (4 marks).
• Question 2c: Identification and explanation of Israel's potential motives, using at least one new source (7 marks).
• Question 3a: Correct role identified within normative theory, with fitting explanation and examples (7 marks).
• Question 3b: Reasoned reflection on the media's role and explanation of provided sources (8 marks).
• Technically flawless with correct formatting (10 marks).
• References according to Journalistic conventions/Harvard referencing (10 marks).

Plagiarism

• Penalties for plagiarism include -50% at 2nd year and -100% at 3rd year.
• A -10% penalty for failing to include a signed, non-plagiarism declaration and cover page.

Evidence Requirements

• Assignment must be researched, written, and revised.
• Include the completed cover page.
• Sections must be clearly labelled.
• Failure to accurately reference incurs technical penalties.
• Plagiarism is penalized as per the BMH Student Rulebook.
• The following constitutes plagiarism: copying without credit, failure to quote direct quotations, failure to include in-text citations, failure to include a reference list, providing incorrect information, and mismatched in-text citations.
• Include the Non-Plagiarism Declaration, or incur a -10% penalty.
• Submit on ColCampus by the stated date and time and late submissions will not be marked.
• Type in Arial font size 11 with 1.5 spacing, and handwritten work will not be marked.
• Keep a copy of the submission.

AI Use, Plagiarism Declaration, and Cover Page

• The AI Use, Plagiarism Declaration, and Cover Page must be completed.
• Declaration to acknowledge the correct use and declaration of AI-assisted tools.
• Penalties apply if Copyleaks detects undisclosed AI use (20%-100% depending on year level).
• Students must confirm there is no improperly attributed material.