Globalization and Media Culture
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Questions and Answers

What is the primary function of media according to the text?

  • To disseminate news, music, movies, education, promotional messages, and other data (correct)
  • To create cultural identity
  • To develop languages
  • To preserve oral communication

    • What is culture defined as in the text?

  • All the ways of life including arts, beliefs, and institutions of a population (correct)
  • The way of life of a single individual
  • The way of life of a community
  • The way of life of a country

    • Who is the Canadian philosopher quoted in the text?

  • John Locke
  • Jack Lule
  • Jean Piaget
  • Marshall McLuhan (correct)

    • What is the effect of new media on communication according to McLuhan?

    <p>It expands the reach of communication but also dulls the user's communicative capacities</p> Signup and view all the answers

    What is the oldest and most enduring form of media?

    <p>Human speech</p> Signup and view all the answers

    What do languages serve as symbols of according to the text?

    <p>Group identity</p> Signup and view all the answers

    What is the purpose of languages in the context of globalization?

    <p>To enable communication across cultures</p> Signup and view all the answers

    What is the result of people losing their language?

    <p>They lose their cultural identity</p> Signup and view all the answers

    What is the primary purpose of writing as a technology?

    <p>To collect, manipulate, store, retrieve, communicate, and disseminate information</p> Signup and view all the answers

    Where was the printing press revolutionized?

    <p>China</p> Signup and view all the answers

    What is the primary characteristic of electronic media?

    <p>It uses electricity or digital encoding of information</p> Signup and view all the answers

    What is the most significant mass media in terms of global influence?

    <p>Television</p> Signup and view all the answers

    What is the primary characteristic of digital media?

    <p>It is digitized content transmitted over the internet or computer networks</p> Signup and view all the answers

    What is the most important media influencing globalization?

    <p>Computer</p> Signup and view all the answers

    What is the goal of the cross-cultural campaign design activity?

    <p>To design a social media marketing campaign targeting a global audience</p> Signup and view all the answers

    What is the significance of cuneiform script?

    <p>It is the only writing system which can be traced to its earliest prehistoric origin</p> Signup and view all the answers

    Study Notes

    Definition of Globalization and Media Culture

    • Globalization refers to the increasing interconnectedness of the world's economies and societies
    • Media refers to the communication channels through which we disseminate news, music, movies, education, promotional messages, and other data
    • Culture is defined as all the ways of life, including arts, beliefs, and institutions of a population that are passed down from generation to generation

    The Role of Media

    • Marshall McLuhan, a Canadian philosopher, stated "The medium is the message"
    • McLuhan added that different media simultaneously extend and amputate human senses
    • New media may expand the reach of communication but they also dull the user's communicative capacities

    5 Time Periods in the Study of Globalization and Media

    • Oral Communication: human speech is the oldest and most enduring form of media
    • Script: writing is a humankind's principal technology for collecting, manipulating, storing, retrieving, communicating, and disseminating information
    • Printing Press: a device that allows for mass production of uniform printed matter, mainly text in the form of books, pamphlets, and newspapers
    • Electronic Media: refers to the broadcast or storage media that take advantage of electronic technology, including television, radio, internet, fax, CD-ROMs, DVDs, and any other medium that requires electricity or digital encoding of information
    • Digital Media: digitized content that can be transmitted over the internet or computer networks

    Impact of Globalization on Social Media

    • The television is considered the most powerful and pervasive mass media in the 20th century
    • The introduction of TV was a defining moment in globalization
    • The computer is considered the most important media influencing globalization

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    Description

    This quiz explores the definition and impact of globalization on social media and culture, including its time periods and effects on society.

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