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Questions and Answers
What is the primary function of media according to the text?
What is culture defined as in the text?
Who is the Canadian philosopher quoted in the text?
What is the effect of new media on communication according to McLuhan?
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What is the oldest and most enduring form of media?
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What do languages serve as symbols of according to the text?
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What is the purpose of languages in the context of globalization?
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What is the result of people losing their language?
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What is the primary purpose of writing as a technology?
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Where was the printing press revolutionized?
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What is the primary characteristic of electronic media?
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What is the most significant mass media in terms of global influence?
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What is the primary characteristic of digital media?
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What is the most important media influencing globalization?
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What is the goal of the cross-cultural campaign design activity?
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What is the significance of cuneiform script?
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Study Notes
Definition of Globalization and Media Culture
- Globalization refers to the increasing interconnectedness of the world's economies and societies
- Media refers to the communication channels through which we disseminate news, music, movies, education, promotional messages, and other data
- Culture is defined as all the ways of life, including arts, beliefs, and institutions of a population that are passed down from generation to generation
The Role of Media
- Marshall McLuhan, a Canadian philosopher, stated "The medium is the message"
- McLuhan added that different media simultaneously extend and amputate human senses
- New media may expand the reach of communication but they also dull the user's communicative capacities
5 Time Periods in the Study of Globalization and Media
- Oral Communication: human speech is the oldest and most enduring form of media
- Script: writing is a humankind's principal technology for collecting, manipulating, storing, retrieving, communicating, and disseminating information
- Printing Press: a device that allows for mass production of uniform printed matter, mainly text in the form of books, pamphlets, and newspapers
- Electronic Media: refers to the broadcast or storage media that take advantage of electronic technology, including television, radio, internet, fax, CD-ROMs, DVDs, and any other medium that requires electricity or digital encoding of information
- Digital Media: digitized content that can be transmitted over the internet or computer networks
Impact of Globalization on Social Media
- The television is considered the most powerful and pervasive mass media in the 20th century
- The introduction of TV was a defining moment in globalization
- The computer is considered the most important media influencing globalization
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Description
This quiz explores the definition and impact of globalization on social media and culture, including its time periods and effects on society.
