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Questions and Answers
Which of the following is a component of the 7Ps in marketing?
Which of the following is a component of the 7Ps in marketing?
- Profit
- Packaging
- People (correct)
- Production
Which element of the marketing mix focuses on communication with the target market?
Which element of the marketing mix focuses on communication with the target market?
- Product
- Place
- Price
- Promotion (correct)
What does the 'Process' component of the 7Ps marketing mix refer to?
What does the 'Process' component of the 7Ps marketing mix refer to?
- The public relations activities
- The pricing strategy
- The systems and procedures for delivering a service (correct)
- The physical evidence of a service
Flashcards
People
People
The human actors who provide the service or influence the customer's perception.
Promotion
Promotion
Communicating product or service benefits and value to the target market.
Process
Process
The mechanisms and steps by which a service is delivered.
