7Ps Marketing Mix Quiz
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Questions and Answers

Which of the following is a component of the 7Ps in marketing?

  • Profit
  • Packaging
  • People (correct)
  • Production

    • Which element of the marketing mix focuses on communication with the target market?

  • Product
  • Place
  • Price
  • Promotion (correct)

    • What does the 'Process' component of the 7Ps marketing mix refer to?

  • The public relations activities
  • The pricing strategy
  • The systems and procedures for delivering a service (correct)
  • The physical evidence of a service

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