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Questions and Answers
Which of the following is a component of the 7Ps in marketing?
Which of the following is a component of the 7Ps in marketing?
- Profit
- Packaging
- People (correct)
- Production
Which element of the marketing mix focuses on communication with the target market?
Which element of the marketing mix focuses on communication with the target market?
- Product
- Place
- Price
- Promotion (correct)
What does the 'Process' component of the 7Ps marketing mix refer to?
What does the 'Process' component of the 7Ps marketing mix refer to?
- The public relations activities
- The pricing strategy
- The systems and procedures for delivering a service (correct)
- The physical evidence of a service
