Final cb quiz quantative research

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Questions and Answers

What is the main characteristic of quantitative research?

Collection of open-ended responses

Focus on understanding behavior through emotions

Use of numerical data for statistical analysis (correct)

Reliance on subjective interpretations

Which of the following is a method of quantitative research?

Projective techniques

Observational research (correct)

Depth interviews

Focus groups

What type of data does quantitative research typically collect?

Numerical data (correct)

Visual interpretations

Emotional responses

Behavioral anecdotes

Which of the following best describes quantitative research?

Generalizable to larger populations Signup and view all the answers

Observational research involves:

Monitoring consumers without interaction Signup and view all the answers

Which is a benefit of observational research?

In-depth understanding of consumer behavior Signup and view all the answers

What is a key challenge of observational research?

Subjectivity in data interpretation Signup and view all the answers

Observational research is especially effective for:

Understanding how consumers interact with products Signup and view all the answers

The primary goal of experimental research is:

Establish cause-and-effect relationships Signup and view all the answers

Which is an example of experimental research?

A/B testing of a website Signup and view all the answers

In an experiment, controlling all variables except one ensures:

Accurate results for the manipulated variable Signup and view all the answers

What is a benefit of experimental research?

Precision in measuring variable impact Signup and view all the answers

Which survey method is most cost-effective?

Online surveys Signup and view all the answers

A disadvantage of telephone surveys is:

Interviewer bias Signup and view all the answers

Which survey method has the highest response rate?

Personal interviews Signup and view all the answers

What is a benefit of online surveys?

Cost-effective and fast Signup and view all the answers

Which survey type minimizes interviewer bias?

Online surveys Signup and view all the answers

A Likert scale measures:

Levels of agreement or importance Signup and view all the answers

Which question type provides the most statistical analysis potential?

Closed-ended Signup and view all the answers

Rank-order scales are used to:

Rank attributes in terms of preference Signup and view all the answers

Which of the following is an example of a scalar question?

Rate this product from 1 to 5. Signup and view all the answers

Semantic differential scales often:

Use bipolar adjectives (e.g., good/bad) Signup and view all the answers

Quantitative research is best suited for:

Measuring customer satisfaction rates Signup and view all the answers

Which of the following is a common quantitative metric?

Purchase frequency Signup and view all the answers

Statistical analysis in quantitative research helps:

Predict future trends Signup and view all the answers

Which is a typical outcome of quantitative research?

Generalized insights for larger populations Signup and view all the answers

Probability sampling ensures:

Equal chance for participants to be selected Signup and view all the answers

What type of quantitative research uses existing numerical data?

Secondary quantitative research Signup and view all the answers

The key advantage of closed-ended questions is:

Facilitating easier data analysis Signup and view all the answers

A question asking respondents to select "Strongly Agree" or "Strongly Disagree" uses:

Likert scales Signup and view all the answers

Quantitative research is preferred over qualitative when:

Seeking large-scale statistical validation Signup and view all the answers

What is a common disadvantage of quantitative research?

Limited depth of individual insights Signup and view all the answers

The term "generalizability" in quantitative research refers to:

Applying findings to broader populations Signup and view all the answers

Which method is best for measuring the frequency of a specific consumer behavior?

Surveys Signup and view all the answers

Study Notes

General Quantitative Research Questions

Quantitative research primarily uses numerical data for statistical analysis to understand consumer behavior.
It relies on objective, measurable data rather than subjective interpretations or emotional responses.
Quantitative research methods include using numerical data, such as from experiments, surveys, and statistical analysis.
Focuses on generalizing findings to larger populations.
Typically uses controlled experiments and large representative samples instead of in-depth study of small groups of consumers.

Observational Research

Involves monitoring consumer behavior without directly interacting with them.
It is especially effective for understanding how consumers interact with products, focusing on actions and observations.
A benefit of this method is that it provides an in-depth understanding of consumer behavior and interactions.
Observational research relies on objectively gathering data without directly impacting consumer responses.

Experimental Research

Aims to establish cause-and-effect relationships between variables.
This method often uses controlled experiments to isolate variables and determine their impact.
A/B testing a website, for instance, can be an example of this kind of research, where a specific variable is manipulated, and other variables are held constant.
A key benefit of experimental research is its ability to measure the impact of specific variables in a controlled environment.
Researchers try to eliminate factors that could interfere with their research.

Survey Methods

Online surveys are known as the most cost-effective survey method.
Another benefit of online surveys is that they help to collect large datasets with relative ease.
Personal interviews have a high response rate, making them effective at gaining in-depth insights from a sample.
Surveys are often used for collecting data for a range of purposes.

Questionnaire Design

Likert scales measure levels of agreement or importance.
Closed-ended questions are generally preferred for facilitating easier data analysis, compared to open-ended ones.
Closed-ended questions are generally more suited for statistical analysis.
Rank-order scales are useful for ranking attributes in order of preference.

Quantitative Research Applications

Quantitative research is commonly used to measure customer satisfaction rates and understand customer behavior drivers.
Quantitative research is best suited for exploring quantitative relationships and factors.
Purchase frequency is a common quantitative metric for understanding consumer behavior.
Statistical analysis helps predict future trends based on the data analysis.

Advanced Quantitative Concepts

Probability sampling ensures that every member of the population has an equal chance of being selected for the study.
This method is essential for producing representative data.
Secondary quantitative research uses existing numerical data, and this approach can be very cost-effective compared to gathering original data.

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