UNIT 1_ COMMUNICATION PRINCIPLES.pdf

PURPOSIVE COMMUNICATION UNIT 1 : 2 weeks COMMUNICATION PRINCIPLES Instructor: Brent P. Gorio, MAESL, LPT  LESSON OBJECTIVES 01 Express ideas clearly and without much restriction on what you want to say. 02 Give a clear detailed description of h...

PURPOSIVE COMMUNICATION UNIT 1 : 2 weeks COMMUNICATION PRINCIPLES Instructor: Brent P. Gorio, MAESL, LPT  LESSON OBJECTIVES 01 Express ideas clearly and without much restriction on what you want to say. 02 Give a clear detailed description of how to carry out a procedure.  ASSESSMENTS Assignment (Essay Format) - page 10 Reading Activity: Read the article and answer the comprehension questions - page 10-12 Language and Vocabualry la Activities - page 13 Writing Activity (Essay Format) - page 13 Speaking Task (Recorded) - page 13 Listening Task (Poster/Infographic) - page 13 Note: Write your references/sources in APA 7th edition format. (https://owl.purdue.edu/owl/research_and_citatio n/apa_style/apa_formatting_and_style_guide/ref e rence_list_electronic_sources.html ). PART 1: Lesson 1: Principles of Communication (Gamble and Gamble, 2010) Communication is 01 dynamic 03 Communication is culturally linked. When we call communication a dynamic Cultural diversity, including race, ethnicity, gender, process, we mean that all its elements and age, influences the meanings we attribute to constantly interact with and affect each communication; cultural differences exist. other. Every cultural group has its own rules or preferences for interaction. When these are ignored or unknown, 02 Communication is we are likely to misinterpret the meaning of messages. unrepeatable and irreversible. Communication is Every human contact is unique; never again will it happen in just the same way. 04 influenced by Ethics. Every time we communicate, we decide implicitly or A communication encounter affects and explicitly whether we will do so ethically. changes people so that the encounter Since communication has consequences, it involves can never happen in exactly the same judgment of right and wrong. way again.  Lesson 1: Principles of Communication (Gamble and Gamble, 2010) 05 Communication is competence-based. When we add to our knowledge and make a commitment to develop the skills to apply that knowledge across an array of communication situations or contexts, we gain communication competence. Included among the skills necessary for effective communication is the ability to think critically, examine ideas reflectively, and decide what we should and should not believe, think, or do. Photo from https://www.learnalberta.ca/content/eslapb/images/communicative.jpg  Lesson 1: Principles of Communication (Gamble and Gamble, 2010) 06 Communication is being transformed by media and technology. In McLuhan‘s view, different channels of communication affect the way a sender encodes a message and the way a receiver responds to a message. Words delivered face-to-face, on paper, or via radio or television do not constitute the same message. Photo from Forbes * RECAP OF PART 1 PART 2: "Technology continues to speed up communication as it brings the world into our living rooms and bedrooms, offices and cars. Instead of valuing sequential understanding and careful logic, we now value immediate gratification and emotional involvement." COMMUNICATION PRINCIPLES (ANGELL, 1997) Communication is a 01 process. 02 Communication is contextual. Our interactions with others occur during specific social situations, in different physical environments, and for a variety of purposes. 03 Communication is continuous. COMMUNICATION PRINCIPLES (ANGELL, 1997) Communication is 04 symbolic. Words or nonverbal modes may be used in communication. 05 Communication is culturally linked. 06 collaborative. Communication is People work together to accomplish a goal. 07 Comm.unication is ethical.  PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION 01 Be clear with your purpose Know by heart your objective. 02 you deliver Be complete with the message Claims should be supported by facts and essential information. 03 Be concise Brevity in speech is a must. 04 Be natural with your delivery Punctuate important words with appropriate gestures and movements. 05 Be specific and timely with your feedback PRINCIPLES OF EFFECTIVE WRITTEN COMMUNICATION (BUSINESS LETTER WRITING) 01 Be clear Be clear about your message. 06 Be complete Include all necessary and relevant information. 02 Be concise Always stick to the point. 07 Be courteous Tone should be friendly. 03 Be concrete Support your claims with enough facts. 04 Be correct Observe grammatical correctness; revise and edit your work. 05 Be coherent eIdeas should be connected with each other and related to the topic; use transitional or cohesive devise Photo from The Balance  COMMUNICATION ETHICS ETHICS OF COMMUNICATION (9:43): https://www.youtube.com/watch?v=ZjtsWvqniRg Ethics is the discussion of the judgments we make about the appropriateness, the right or wrong of our actions (Johannensen, 1990). Ethics will help us determine whether what we say or do is suitable or proper considering its effects on society. Photo from Desk Alerts People may interpret messages differently. We vary in terms of cultural background and personalities, hence there is a need to consider our behaviour when we communicate with others. One ethical issue in communication is plagiarism. It is best to be aware of the rules on copyright and the legal issues on the use of information from various sources.  Suggestions on Ethical Communication (Johannensen, 1990) Ethical communicators are respectful of their audiences. Ethical communicators consider the consequences of their communication. Ethical communicators respect truth. Ethical communicators use information properly. Ethical communicators do not falsify information. Ethical communicators respect the rights of others to information. " Respecting others‘ rights and their views may result in negotiations, effective communication, and a good working relationship."  "Communication ethics emphasizes that morals influence the behavior of an individual, group, or organization." It is important to note that one‘s behavior should be regulated by honesty, decency, truthfulness, sincerity, and moral uprightness. Be guided by the following to achieve ethical communication: 01 Establish an effective value system that will pave the way for the development of your integrity as a person. 02 Provide complete and accurate information. 03 Disclose vital information adequately and appropriately. "A code of ethics sets the standards to be observed by a person or a company that will create a good reputation or a positive image not only for an individual but also for the organization. " THANK YOU FOR ATTENTIVELY LISTENING!