Surveys MCQ.pdf

What is the main purpose of a survey? ✗ - To conduct experiments and gather data ✓ - To collect information about attitudes, values, habits, opinions, etc. ✗ - To analyze statistical trends ✗ - To promote a product or service What is a key characteristic of a survey? ✗ - Collecting data from a singl...

What is the main purpose of a survey? ✗ - To conduct experiments and gather data ✓ - To collect information about attitudes, values, habits, opinions, etc. ✗ - To analyze statistical trends ✗ - To promote a product or service What is a key characteristic of a survey? ✗ - Collecting data from a single individual ✗ - Conducting interviews only ✓ - Sampling from a population ✗ - Using qualitative research methods What is a cross-sectional survey design? ✗ - Studying trends over time by collecting data from the same individuals/groups ✗ - Collecting data from the same panel of respondents repeatedly ✓ - Capturing data from a specific group of people at a single point in time ✗ - Observing changes in a variable over time What is a longitudinal survey design? ✓ - Studying trends over time by collecting data from the same individuals/groups ✗ - Observing changes in a variable over time ✗ - Collecting data from the same panel of respondents repeatedly ✗ - Capturing data from a specific group of people at a single point in time What is an advantage of group administration of questionnaires? ✗ - Ensures anonymity of respondents ✗ - No interviewer bias ✗ - Allows for greater depth of responses ✓ - Large number of surveys can be conducted in a short amount of time What is an advantage of postal or email surveys? ✗ - Greater length of interview ✓ - Respondents can complete the survey in their own time ✗ - No interviewer bias ✗ - Higher response rates What is an advantage of telephone surveys? ✗ - No interviewer bias ✗ - Large number of surveys can be conducted in a short amount of time ✗ - Respondents can complete the survey in their own time ✓ - Higher response rates What is an advantage of face-to-face surveys? ✗ - No interviewer bias ✗ - Respondents can complete the survey in their own time ✗ - Large number of surveys can be conducted in a short amount of time ✓ - Highest response rate What should be considered when designing a questionnaire? ✗ - Questionnaire design issues ✓ - Appearance of the questionnaire ✗ - Sampling issues ✗ - Choice of data generation/construction method What is an advantage of open questions? ✗ - Topics that are more delicate are answered easily ✗ - The statistical assessment and coding are easy ✗ - Short and easy to respond to ✓ - Answers are detailed and more reliable What is the purpose of a survey? ✗ - To entertain people ✗ - To conduct experiments and gather data ✓ - To collect information about attitudes, values, habits, opinions, etc. ✗ - To sell products and services What are the key characteristics of a survey? ✓ - Sampling from a population, questionnaires/interviews, instrument design, response rate ✗ - Sampling from a sample, observations, instrument design, response rate ✗ - Sampling from a population, experiments, instrument design, response rate ✗ - Sampling from a population, questionnaires/interviews, data analysis, response rate What is a cross-sectional survey design? ✗ - Capturing data from multiple groups of people at different points in time ✗ - Capturing data from a specific group of people over a long period of time ✓ - Capturing data from a specific group of people at a single point in time ✗ - Capturing data from multiple groups of people at a single point in time What is a longitudinal survey design? ✓ - Studying trends over time by collecting data from the same individuals/groups ✗ - Studying trends over time by collecting data from different individuals/groups ✗ - Studying trends over a short period of time by collecting data from different individuals/groups ✗ - Studying trends over a short period of time by collecting data from the same individuals/groups What are the four methods of data generation or construction in surveys? ✗ - Online surveys, focus groups, experiments, observations ✓ - Group administration of questionnaires, postal or email surveys, telephone surveys, face-to-face surveys ✗ - Interviews, case studies, experiments, observations ✗ - Online surveys, interviews, focus groups, observations What are the advantages of group administration of questionnaires? ✗ - Cheap and easy to do, respondents can complete the survey in their time, anonymity ✗ - High response rates, greater length of interview, greater complexity of questions ✗ - Highest response rate, respondents need not be literate, longer questions can be used ✓ - Large number of surveys in a short amount of time, cheap, interviewer can assist with any issues respondents may have What are the advantages of postal or email surveys? ✗ - High response rates, greater length of interview, greater complexity of questions ✗ - Large number of surveys in a short amount of time, cheap, interviewer can assist with any issues respondents may have ✗ - Highest response rate, respondents need not be literate, longer questions can be used ✓ - Cheap and easy to do, respondents can complete the survey in their time, anonymity What are the advantages of telephone surveys? ✗ - Large number of surveys in a short amount of time, cheap, interviewer can assist with any issues respondents may have ✓ - Higher response rates, greater length of interview, greater complexity of questions, greater depth of responses, respondents need not be literate ✗ - Highest response rate, respondents need not be literate, longer questions can be used ✗ - Cheap and easy to do, respondents can complete the survey in their time, anonymity What are the advantages of face-to-face surveys? ✗ - High response rates, greater length of interview, greater complexity of questions ✓ - Highest response rate, respondents need not be literate, longer questions can be used, interviewers can help with any issues the respondents may have ✗ - Large number of surveys in a short amount of time, cheap, interviewer can assist with any issues respondents may have ✗ - Cheap and easy to do, respondents can complete the survey in their time, anonymity What should be considered when designing a questionnaire? ✗ - Completion time, wording of questions, sampling issues, questionnaire design issues ✗ - Appearance of the questionnaire, question sequence, response categories, instructions ✗ - Sampling issues, questionnaire design issues, interview issues, choice of data generation/construction method ✓ - Instructions, appearance of the questionnaire, completion time, question sequence, wording of questions, response categories What is the most frequently used scale in research? ✗ - Semantic Differential Scale ✗ - Ordinal Scale ✓ - Likert Scales What is an ordinal measure of attitudes? ✓ - Likert Scales ✗ - Ordinal Scale ✗ - Semantic Differential Scale How many responses are typically chosen from in a Likert Scale? ✗ - Eight to ten ✓ - Four to seven ✗ - Two ✗ - Three What have Likert Scales contributed to? ✗ - Statistical analysis ✗ - Experimental design ✓ - Research in many fields ✗ - Data collection What are the criticisms of Likert Scales? ✗ - Subjective ✗ - Inefficient ✓ - Mostly myths ✗ - Unreliable What does the semantic differential scale make use of? ✗ - Adverbs ✗ - Nouns ✗ - Verbs ✓ - Adjectives How many points are usually included in a semantic differential scale? ✗ - 2 to 5 ✗ - 12 to 15 ✗ - 16 to 20 ✓ - 7 to 11 What is the semantic differential scale considered to be? ✓ - Objective, reliable, and valid ✗ - Subjective and unreliable ✗ - Inconsistent and inaccurate ✗ - Biased and invalid Which scale is an ordinal measure of attitudes? ✗ - Likert Scale ✗ - Ordinal Scale ✓ - Likert Scales ✗ - Semantic Differential Scale How does a data processor collect and determine the results? ✗ - By designing experiments ✗ - By conducting surveys ✗ - By analyzing the data ✓ - By processing the collected data