Conducting a Survey PDF
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This document provides an overview of survey design, including steps in conducting a survey, different types of survey questions (such as open-ended, dichotomous, matrix, and contingency questions), and the importance of ethical considerations in gathering information from surveys.
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CONDUCTIN G A SURVEY Conductin g a Survey A Survey is one of the best ways we will know and understand the people’s choices, attitudes, or feelings on certain issues. We will be able to determine the reactions of the respondents and based on...
CONDUCTIN G A SURVEY Conductin g a Survey A Survey is one of the best ways we will know and understand the people’s choices, attitudes, or feelings on certain issues. We will be able to determine the reactions of the respondents and based on the survey results, we could design some possible actions to be best done, or a solution to a problem, or a remedy to a disease or an answer to a question. 3 STEPS IN CONDUCTIN G A SURVEY 1. Decide on a four or five option survey question. Then make a tally chart having its heading and appropriate title. The question should follow the guidelines of making an effective survey question. Formulate questions that address to the aim and need of the research. The question should be clear, concise and efficient. The heading and the title should 3 STEPS IN CONDUCTING A SURVEY 2. Conduct a survey then tally all the answers. In conducting a survey, ethics should be observed. You should be polite and show respect to the respondents. You should maintain a friendly atmosphere so that respondents may not feel so intimidated. Make sure all answers are noted. Plan 3 STEPS IN CONDUCTING A SURVEY 3. Count the answers marking the item having the least to the greatest tallies. Then make a graphic representation of the results. Be careful in tallying so you should observe accuracy and honesty. Results can be presented using any graphics. The most commonly used are charts and organizers. Choose the most appropriate graphics that best represent the result of NOTE: When you will conduct a survey, you should write a letter of consent. In the letter you should also emphasize that the information given by the respondents/ participants will be held with utmost confidentiality. If the respondent is a minor, prepare an assent. Informed consent" is the voluntary agreement of a person, or the representative, who has the capacity to give consent, and who practices free power of choice to involve in research. "Assent" is a term used to show willingness to participate in the survey by persons who are too young to give informed consent but who are old enough to understand the proposed survey in general. Assent by itself is not enough, however. If assent is given, informed consent must still be acquired from the parents or guardian. GATHERING INFORMATION FROM SURVEYS The task of gathering or collecting information or data from surveys requires a high level of knowledge and skill. GATHERING INFORMATION FROM SURVEYS You need to be familiar with the different types of survey questions and learn the art of formulating them before you can conduct the survey and actually gather primary data. GATHERING INFORMATION FROM SURVEYS Primary data is data you as a researcher collect from first –hand sources using methods like surveys, interviews, or experiments. TYPES OF SURVEY QUESTIONS OPEN-ENDED QUESTIONS These types of questions do not have predetermined options or answers. The respondents are allowed to answer the questions freely. Responses must be recorded verbatim- especially because coding and analysis will rely on the subject’s exact responses. Open-ended questions often need probing or follow-up questions to clarify certain items in the subject’s response. These question typically ask the “how” and“why” of something. Example: Why did you choose to vote for DICHOTOMOU S QUESTION 2. Dichotomous Questions Dichotomous questions have two possible answers, often either yes/no, true/false, or agree/ disagree. These questions are used when the researcher wants to clearly distinguish the respondent’s opinion, preference, experience or behavior. Example: HIV/AIDS is transmitted through saliva: True False DICHOTOMOU S QUESTION 4. Matrix questions There are instances where a number of questions you intend to ask have the same set of possible answers. Thus, it is possible to construct a matrix of items and answers for the sake of streamlining the survey. DICHOTOMOU S QUESTION 5. Contingency Questions Contingency questions are intended for certain respondents only, depending on the provided answers. A familiar example would be a follow-up question provided after a respondent agrees to a certain item. A respondent is asked whether they used any illegal drugs or substances. Only those who answered yes are required to answer the succeeding items. DICHOTOMOU S QUESTION 5. Contingency Questions Contingency questions are intended for certain respondents only, depending on the provided answers. A familiar example would be a follow-up question provided after a respondent agrees to a certain item. A respondent is asked whether they used any illegal drugs or substances. Only those who answered yes are required to answer the succeeding items.