Mastering Social Media Marketing
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Questions and Answers

Which of the following best describes Social Media Marketing?

  • An advertising technique that boosts a page's visibility on social media platforms.
  • A form of digital marketing that uses social networking platforms or websites to promote a product or service. (correct)
  • A method of creating effective content for social media accounts.
  • A strategy that focuses on selling goods and services to a specific target audience.

    • What are the two types of Social Media Marketing mentioned in the text?

  • Organic and paid (correct)
  • Identify channels and evaluate impact
  • Audience research and create message
  • Connect and create content

    • What is the purpose of creating a branded account?

  • To show potential customers the value of goods and services (correct)
  • To create effective content
  • To boost page visibility
  • To engage in social media activities without paying any fee

    • What is the main focus of Social Media Marketing?

    <p>Promoting a product or service</p> Signup and view all the answers

    What is the role of Social Media Managers and Digital Specialists in Social Media Marketing?

    <p>To utilize the two types of Social Media Marketing</p> Signup and view all the answers

    What is the quote by Matt Goulart emphasizing about social media?

    <p>Social media is about the people, not about your business.</p> Signup and view all the answers

    What is the science of selling goods and services to a specific target audience called?

    <p>Content marketing</p> Signup and view all the answers

    What are the steps involved in crafting a marketing strategy?

    <p>Audience research, create message, identify channels, and evaluate impact</p> Signup and view all the answers

    What can businesses do to strengthen their organic presence on social media platforms?

    <p>Boost page visibility</p> Signup and view all the answers

    What is the term used for social media activities that businesses can engage in without paying any fee?

    <p>Organic marketing</p> Signup and view all the answers

    Which social media platform is primarily focused on networking and messaging?

    <p>Facebook</p> Signup and view all the answers

    What should be the primary focus of your social media content?

    <p>Providing value to the audience</p> Signup and view all the answers

    What are the four content pillars that can help you organize and structure your social media content?

    <p>Educational, entertaining, behind-the-scenes, property listings</p> Signup and view all the answers

    What can a content calendar help you with?

    <p>Tracking your content</p> Signup and view all the answers

    Which component is NOT important for creating effective social media ads?

    <p>Interactive and engaging ads</p> Signup and view all the answers

    Which tool can be used for video editing on both mobile and desktop?

    <p>CapCut</p> Signup and view all the answers

    What is the target market of the luxury real estate agent mentioned in the text?

    <p>High-ticket clients</p> Signup and view all the answers

    What should be the primary focus of your social media ads?

    <p>Increasing brand awareness</p> Signup and view all the answers

    Which tool can be used for tracking your social media content similar to Google Sheets?

    <p>Airtable</p> Signup and view all the answers

    What should be the focus of 80% of your social media content?

    <p>Providing value to the audience</p> Signup and view all the answers

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