Understanding Tourism Session 2 (2 LE) PDF

UNDERSTANDING TOURISM Session 2 (2 LE) Dr Giancarlo Fedeli PART 1  TOURISM and THE TRAVELING Public  Course content  1: Tourism Essentials  2: Characteristics of the Major Tourism Segments  3: Delivering Quality Tourism Services  4: Guest Lecture – Tourism De...

UNDERSTANDING TOURISM Session 2 (2 LE) Dr Giancarlo Fedeli PART 1  TOURISM and THE TRAVELING Public  Course content  1: Tourism Essentials  2: Characteristics of the Major Tourism Segments  3: Delivering Quality Tourism Services  4: Guest Lecture – Tourism Destinations PART 2  The Travel and Tourism Product  6: Transport  7: Accommodation  8: Food and Beverage  9: Attractions and Entertainment  10: Distribution Channels  CHAPTER 1 Tourism Essentials  How can you define tourism? DEFINITIONS: LEISURE, RECREATION and TOURISM 7 DEFINITIONS: LEISURE, RECREATION and TOURISM Leisure: measure of time; time left after work, sleep and basic needs Recreation: the variety of activities undertaken during leisure time Tourism ? 8  What is Tourism?  “Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs”.  “TOURISM IS THE BUSINESS OF TRAVEL”  Conceptual Demand-side Definitions: The activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. UNWTO/UN Statistical Commission 1993  Tourism arises out of a movement of people to, and their stay in, various places, or destinations. The movement to destinations is temporary and short term in character – the intention is to return within a few days, weeks or months.  There are two elements in tourism – the journey to the destination and the stay (including activities) at the destination. Technical Demand-side Definitions: From a ‘technical’ point of view, attempts to define tourism have been led by the need to isolate tourism trips from other forms of travel for statistical purposes. These ‘technical’ definitions demand that an activity pass certain ‘tests’ before it counts as tourism. Such “tests” include the following:  Minimum length of stay – one night (visitors who do not stay overnight are termed same day visitors or excursionists).  Maximum length of stay – one year.  Strict purpose of visit categories.  A distance consideration is sometimes included to delineate the term ‘usual environment’ – the WTO recommendation is 160 kilometers (?) Travellers – Visitors – Tourists – Excursionists - Etc.. ??????? 12  Tourist (or overnight visitor): A visitor (domestic, inbound or outbound) is classified as a tourist (or overnight visitor), if his/her trip includes an overnight stay, or as a same-day visitor (or excursionist) otherwise (IRTS 2008, 2.13). (UNWTO, 2021) TOURISM = one type of recreation activity 13 QR code ! 14  CLASSIFICATION OF TRAVELLERS 15 16  Consider the following travellers and classify them in accordance with the definitions used in the lecture and explain your reasoning.  Are they tourists? If yes, why and which type? If not, why? 1. Alexander, an economist from Graz, gives lectures at a university in Innsbruck, taking the train at 7.00am and returning the same day. 2. Boris, a retired factory worker from Novosibirsk, travels to Moscow for a party, staying two nights in a flat of another participant he did not know before. 3. Camille, a student from Nantes, is travelling to Dijon for studying purposes, staying for three years. 4. Doris, a hairdresser born in Düsseldorf and residing for twelve years in Mönchengladbach, is visiting her parents in Düsseldorf on a Sunday morning, staying for lunch. 5. Elodie, a bachelor's student who resides in Nantes, is travelling to Dijon to visit her mother on the weekend; 6. Endre, a professional football player in Budapest, is travelling 17to Barcelona for an international football competition, staying two nights. The Myths and the Realities  Myth: The majority of tourism in  Myth: Employment in tourism means the world is international. substantial travel and the chance to learn languages.  Reality: Tourism in the world is predominantly domestic (people  Reality: Most employment in tourism is travelling in their own country). in the hospitality sector and involves little travel.  Myth: Most tourism journeys in the world are by air as tourists jet-set  Myth: Large multinational companies such from country to country. as hotel chains and airlines dominate tourism.  Reality: The majority of trips are by surface transport (mainly the  Reality: The vast majority of tourism car). enterprises in every destination are SMEs.  Myth: Tourism is only about leisure holidays.  Myth: Tourism is a straightforward sector demanding little research or planning.  Reality: Tourism includes all types of purpose of visit including  Reality: Tourism is a complex multi- business, conference and sectoral industry demanding high level education. planning underpinned by research to succeed.  Tourism: The Reality In a world of change, one constant in the last 30 years has been the sustained growth and resilience of tourism both as an activity and an economic sector: Tourism, directly and indirectly, generates and supports ~ 300 million jobs globally. (1 in 10 jobs!) At the same time around half of these jobs are in small or medium-sized enterprises (SMEs), the lifeblood of tourism. Tourism is responsible for over 10-12% of global GDP (Gross Domestic Product). By 2030 international arrivals are forecast to exceed 1.8 billion … THANK YOU FOR YOUR ATTENTION! 45