Summary

This presentation discusses business policy and strategy, including game theory, competitive dynamics, and pricing strategies. The presentation covers concepts like Nash equilibrium, the prisoner's dilemma, and different pricing strategies in various market scenarios.

Full Transcript

Business Policy and Strategy Professor= Tingston Steve Presenter= Safal Khadka Video about game Theory https://youtu.be/YueJukoFBMU?si=rO_CVjt7 QaNu_ctr Contents Game Theory and Competitive Dynamics: Unlocking Strategic Insights Foundational Concepts of Game Theor...

Business Policy and Strategy Professor= Tingston Steve Presenter= Safal Khadka Video about game Theory https://youtu.be/YueJukoFBMU?si=rO_CVjt7 QaNu_ctr Contents Game Theory and Competitive Dynamics: Unlocking Strategic Insights Foundational Concepts of Game Theory The Prisoner's Dilemma: Individual vs. Collective Rationality Nash Equilibrium: Finding Stable Strategies Competitive Strategy: Game Theory in Action Pricing Strategies: The Game of Market Share Real-World Applications: Case Studies The Future of Game Theory in Business Strategy Conclusion Introduction of Game Theory and Competitive Dynamics: Unlocking Strategic Insights Game theory is a valuable tool for analyzing strategic interactions between competitors and understanding competitive dynamics. Game theory helps businesses predict and respond to competitors' moves by analyzing strategic interactions. It provides insights into when to cooperate or compete, and guides firms toward optimal decisions, such as avoiding price wars or illegal collusion. By understanding concepts like Nash Equilibrium and strategic signaling, companies can anticipate market dynamics, adapt to changes, and Foundational Concepts of Game Theory Players Decision-makers in strategic interactions. They can be individuals, companies, or nations. Strategies Courses of action available to players. They can be pricing decisions, product launches, or market entries. Payoffs Outcomes or rewards for each player. The Prisoner's Dilemma: Individual vs. Collective Rationality Business Strategic Concept Application Implications A game where Pricing Understanding two players strategies in the long-term must decide oligopolies. consequences whether to Companies of short-term cooperate or must decide decisions. defect. It whether to Building trust illustrates the maintain high and reputation tension prices or in competitive between undercut environments. individual and competitors. collective interests. Nash Equilibrium: Finding Stable Strategies A state where no player can unilaterally Definition improve their Identification payoff by changing Analyze each strategy. Predict likely player's best outcomes in responses to competitive opponents' markets. Inform strategies. Find Application strategic decision- intersections of making and these responses. resource allocation. Competitive Analyze Rivals Strategy: Understand competitors' motivations, resources, and potential strategies. Map out Game possible scenarios and outcomes. Theory in Develop Strategy Action Create a flexible plan that accounts for various competitor moves. Balance short-term gains with long-term positioning. Execute and Adapt Implement chosen strategy while monitoring market responses. Adjust tactics based on new information and competitor actions. Pricing strategies help businesses compete and gain market share. Here are a few key Pricing types: Penetration Pricing: Set low prices to quickly attract customers and capture Strategies: market share. Effective in competitive markets but risks lower profit margins. The Game Price Skimming: Start with high prices to profit from early adopters, then gradually of Market lower prices. Good for innovative products but can alienate price-sensitive customers. Competitive Pricing: Set prices based on Share competitors to stay competitive. Helps avoid price wars but may limit profit margins. Case Study 1: Competitive Pricing Strategies Price Wars: Firms lower Real-World prices to compete, reducing profits for all (e.g., U.S. Applications airlines in the 2000s). Price Leadership: A of Game dominant firm sets the price, and others follow, Theory stabilizing the market (e.g., OPEC in oil markets). Optimal Pricing: Firms find pricing strategies where neither benefits from changing prices (e.g., Coca- Cola and Pepsi in the soft Case Study 2: Market Entry and Exit Decisions Market Entry: Companies assess profits and competitors’ reactions before entering new markets. (e.g., Amazon in India). Threat of New Entrants: Incumbents may lower prices or add barriers to prevent new competitors. (e.g., Verizon and AT&T against Google Fi). Limitations of Game Theory Assumptions and Simplifications Rational behavior: Game theory assumes players are always rational and aim to maximize payoffs. In reality, human decisions are influenced by biases, emotions, and imperfect information. Imperfect information: Game theory often assumes complete knowledge of the game’s structure, but players rarely have all the information, leading to uncertainty and less predictable outcomes. Complexity of Real-World Markets Dynamic environments: Real-world markets are constantly changing, with evolving strategies and new players, making static models less useful for long- term predictions. Multiple players: In markets with many participants, the complexity of strategic interactions increases, and outcomes become harder to predict or model accurately. Conclusion Game theory helps businesses navigate competitive markets by predicting rivals' moves and identifying optimal strategies. Concepts like Nash Equilibrium guide firms to stable outcomes, while balancing cooperation vs. competition can sometimes lead to better results than direct rivalry. It also prepares businesses for strategic uncertainty, enabling them to adapt to changing conditions. Ultimately, game theory helps companies make smarter, more informed

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